Questionnaire on College Students' Online Consumption Behavior

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1.
Which online shopping platform do you use most often?
Taobao/Tmall
JD
Pinduoduo
Douyin
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2.
What is your average monthly spending on online shopping?
Less than 100 RMB
100–300 RMB
300–500 RMB
More than 500 RMB
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3.
What do you mainly spend your online shopping money on?
Clothing, shoes and bags
Beauty and personal care products
Snacks and daily food
Digital/study supplies
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4.
If you overspend on your main item, what will you cut first?
Social entertainment
Daily necessities
Self-improvement
Digital entertainment
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5.
What is your favorite clothing style?
Casual
Minimalist
Street style
Chinese style
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6.
How often do you hang out with friends?
Often (≥2 times a week)
Sometimes (1–3 times a month)
Seldom
Never
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7.
What is your average monthly spending on social activities?
Under 100 RMB
100–300 RMB
300–500 RMB
Over 500 RMB
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8.
What is your monthly spending on digital entertainment?
0 RMB
1–50 RMB
51–200 RMB
Over 200 RMB
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9.
What mainly affects your online shopping decisions?
Price
Brand ＆ quality
Fashion ＆ trends
Practical need
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10.
How do you use your surplus living expenses?
Save or invest
Keep online shopping
Spend on social activities
Use for self-improvement
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