Stage2 Questionnaire

*
Part A: Marketing & Brand Perception
1. How familiar are you with the Insta360 brand?
o ( ) I own an Insta360 product
o ( ) I know it well and have considered buying
o ( ) I've heard of it but don't know much
o ( ) I've never heard of it before
2. Which of the following marketing channels have you encountered Insta360 on? (Select all that apply)
o Little red book
o Online shopping platform
o Douyin/Short-form video platforms
o Recommendations from friends or family
o Tech news websites or blogs
o Other:
3. How appealing is Insta360's "Think Bold" brand spirit to you?
o ( ) Very appealing
o ( ) Somewhat appealing
o ( ) Neutral
o ( ) Not very appealing
o ( ) Not appealing at all
4. How much do collaborations with influencers (KOLs) in sports, travel, or tech affect your perception of Insta360?
o ( ) Significantly positive effect
o ( ) Somewhat positive effect
o ( ) No effect
o ( ) Negative effect
5. Which marketing message would most attract you?
o ( ) Unmatched creative possibilities (e.g., unique camera angles, 360 effects)
o ( ) Ultimate ease of use and AI-powered automation
o ( ) Superior image quality and professional-grade results
o ( ) Durability and reliability for adventure sports
6. How trustworthy do you find Insta360's brand compared to competitors like GoPro or DJI?
o ( ) Much more trustworthy
o ( ) Somewhat more trustworthy
o ( ) Equally trustworthy
o ( ) Less trustworthy
o ( ) I don't know these competitors
*
Part B: Customer Service & Support
*
7. How easy is it to find purchasing information (price, specs, where to buy) on Insta360's official channels?
o ( ) Very easy
o ( ) Easy
o ( ) Neutral
o ( ) Difficult
o ( ) Very difficult
*
8. If you contacted customer service, how would you rate their responsiveness?
o ( ) Very responsive and helpful
o ( ) Responsive but could be more helpful
o ( ) Average
o ( ) Slow to respond
o ( ) I have never contacted them
*
9. How clear and helpful are the tutorials and setup guides provided by Insta360?
o ( ) Very clear and helpful
o ( ) Somewhat clear
o ( ) Neutral
o ( ) Confusing or unhelpful
o ( ) I haven't used them
*
10. How satisfied are you with the warranty and after-sales service policy?
o ( ) Very satisfied
o ( ) Satisfied
o ( ) Neutral
o ( ) Dissatisfied
o ( ) Very dissatisfied
*
11. Which customer service improvement would be most valuable to you?
o ( ) 24/7 live chat support
o ( ) More in-depth video tutorials for beginners
o ( ) A more active and supportive user community forum
o ( ) Longer hardware warranty periods
*
Part C: Product Expectations & Purchase Decision
*
12. What is the MOST important factor when you consider buying an action camera?
o ( ) Video/Image Quality
o ( ) Ease of Use
o ( ) Price and Value
o ( ) Unique Features (e.g., 360, invisible selfie stick)
o ( ) Brand Reputation
o ( ) Durability and Waterproofing
*
13. How would you rate the learning curve for using a new Insta360 product?
o ( ) Very easy, intuitive
o ( ) Easy with some learning
o ( ) Moderate, requires time to learn
o ( ) Difficult, steep learning curve
o ( ) Very difficult, confusing
*
14. How well does Insta360's product range meet your creative needs?
o ( ) Perfectly meets my needs
o ( ) Mostly meets my needs
o ( ) Moderately meets my needs
o ( ) Poorly meets my needs
o ( ) Does not meet my needs at all
*
15. How likely are you to purchase an Insta360 product in the next 12 months?
o ( ) Very likely
o ( ) Likely
o ( ) Unsure
o ( ) Unlikely
o ( ) Very unlikely
*
16. How likely are you to recommend Insta360 to a friend or colleague?
o ( ) Very likely
o ( ) Likely
o ( ) Neutral
o ( ) Unlikely
o ( ) Very unlikely
*
17. What is your biggest concern before purchasing an Insta360 product?
o ( ) The product is too complex for me
o ( ) The price is too high
o ( ) Worried about durability or after-sales service
o ( ) Not sure if I have a use for its unique features
*
18. Which new feature would most encourage you to upgrade your current camera or make a purchase?
o ( ) Significantly improved battery life
o ( ) Even simpler and more intuitive editing software
o ( ) Higher resolution/slow-motion video capabilities
o ( ) More AI-powered automatic editing features
*
Part D: Open Feedback
*
19. What is the one thing you believe Insta360 could do better in its marketing or customer service to attract new customers like you?
*
20. What is your biggest wish or expectation for the next generation of Insta360 products?
问卷星提供技术支持
举报