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字里织间-跨境电商调查问卷[复制]
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您好！为更好地优化夏布产品电商的产品与服务，带给您更贴合需求的消费体验，我们特开展本次调研。问卷仅用于数据分析，所有信息将严格保密，预计占用您3-5分钟时间，感谢您的真诚分享！
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1.
Your gender：
male
female
unwilling to disclose
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2.
Your age：
18-24
25-30
31-40
41-50
over 50
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3.
the city level you are in：
First-tier cities (such as Beijing,Shanghai)
New first-tier cities (such as Chengdu,Chongqing)
Second-tier city
Third-tier city
Fourth-tier and below cities
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4.
Your profession type：
company employee
freelancer
student
civil servants/staff of public institutions
entrepreneur
others
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5.
The frequency at which you purchase items through e-commerce platform：
once a week or more
two to three times a month
once a month
once or twice every quarter
once every six months or more
never
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6.
Cross-border e-commerce channels you commonly use (multiple choices allowed：
【多选题】
comprehensive e-commerce platforms(Tmall,JD.com,etc.)
brand's official mini program/app
short video platforms(TikTok,etc.)
live-streaming e-commerce
others
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7.
The main reasons you choose e-commerce channels (multiple selections allowed)：
【多选题】
discounted price
wide range of categories
brand authorization is guaranteed
fast delivery
good after-sales service
host/influencer recommend ation
good user reviews
easy to operate
others
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8.
When purchasing works on e-commerce platforms,which factors mainly influence you?(multiple selections allowed)：
【多选题】
brand awareness
price
packaging design
promotional event
logistics timeliness
recommended by the streamer
friend sharing
others
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9.
Your willingness to purchase the Rongchang Ramie products
【多选题】
daily necessities (bedding sets,lampshades,etc.)
clothing (qipao,shirts,pants,etc.)
cultural and creative products(bookmark,fan,journal,etc.)
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10.
The price range for daily necessities in Rongchang Ramie that you can accept is:
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11.
The price range for clothing in Rongchang Ramie that you can accept is:
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12.
The price range for cultural and creative products in Rongchang Ramie that you can accept is:
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13.
Would you be willing to pay a premium for special packaging (such as eco-friendly materials,attractive design,or portable design)?(single choice)
definitely will
might
depend on the price
no
not sure
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14.
What suggestions do you have for after-sales service on e-commerce platform?：
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15.
The main problems you encounter in e-commerce consumption (multiple choice allowed)：
【多选题】
the shipping is too slow
packaging damaged
the product does not match the description
after-sales service is not timely
prices fluctuate greatly
others
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16.
In the future,will you increase purchasing Rongchang Ramie products through e-commerce platforms?(single choice)：
definitely will
might
remain unchanged
might decrease
definitely will decrease
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17.
Which additional services would you like the e-commerce platform to offer?(multiple choice allowed)：
【多选题】
customized service
member-exclusive discount
regular restock reminder
faster delivery times
others
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18.
Are you willing to try niche or emerging brands on e-commerce platforms?(single choice)：
very willing
somewhat willing
neutral
somewhat unwilling
very unwilling
19.
Do you have any ideas or needs for Rongchang Ramie products e-commerce (including but not limited to products,services,etc.)
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字里织间-跨境电商调查问卷[复制]
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