关于亿滋产品体验的消费者调研
Consumer research on the product experience of Mondelez

您好！
本次调研针对亿滋旗下奥利奥、趣多多、炫迈等产品，旨在收集消费反馈，优化产品与服务。问卷匿名填写，耗时约3-5分钟，数据仅作统计分析，隐私绝对保密。恳请您依据真实体验作答，您的真实意见对我们至关重要，感谢您抽出宝贵时间参与！
Hello!
This survey targets Mondelez products including Oreo, Chips Ahoy!, Stride, and Pacific. It aims to collect consumer feedback for product and service optimization. The questionnaire is anonymous, takes about 3 minutes to complete, and all data will only be used for statistical analysis with absolute privacy protection. Please respond based on your true experience—your honest opinions are crucial to us. Thank you for taking the time to participate!
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1.
您的性别是？ What is your gender?
女 Female
男 Male
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2.
您的年龄属于以下哪个区间？Which of the following age groups do you belong to ?
18岁以下 below 18
18-25
26-35
36-45
46岁及以上 above 46
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3.
您当前的职业是？What is your current occupation?
学生 Student
企业职员 Company employee
专业人士（如教师、医生、律师等）Professional (e.g., techer、doctor、lawyer)
自由职业者 Freelancer
其他 Other
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4.
你通过哪些渠道了解到亿滋相关产品（多选）
奥利奥、趣多多、炫迈、太平属于亿滋旗下产品
Through which channels did you learn about Mondelez products (Multiple choices)
Oreo, Chips Ahoy!, Stride, and Pacific are products under Mondelez
【多选题】
电商平台 E-commerce platforms
商超货架 Supermarket shelves
广告宣传 Advertising
亲友推荐 Word of mouth
其他
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5.
吸引你关注亿滋产品的核心因素（单选）
What is the core factor that attracts you to Mondelez products (Single choice)
口味口感 Taste ＆ texture
品牌知名度 Brand recognition
包装设计 Packaging design
性价比 Cost-effectiveness
健康属性 Health attributes
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6.
你购买亿滋产品的频率（单选）
How often do you buy Mondelez products (Single choice)
每周≥3次 ≥3 times a week
每周1-2次 1-2 times a week
每月1-2次 1-2 times a month
每季度1次 Once a quarter
几乎不买 Rarely buy
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7.
你购买亿滋产品的主要场景（多选）
Main scenarios for buying Mondelez products (Multiple choices)
【多选题】
日常解馋 Daily snacking
早餐代餐 Breakfast substitute
休闲聚会 Leisure gatherings
送礼 Gifting
加班充饥 Working overtime hunger relief
其他 Other
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8.
你通常通过什么渠道购买亿滋产品（多选）
Usual purchase channels for Mondelez products (Multiple choices)
【多选题】
线下商超 Offline supermarket
便利店 Convenience stores
线上电商 Online e-commerce
其他 Other
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9.
产品评价类（1-5分，1分最差，5分最优） | Product Evaluation (1-5 points, 1=worst, 5=best)
很不满意Worse不满意 Not satisfaction一般 Generally满意 Satisfaction很满意 Best
产品口味口感 The taste and texture of products
产品口味口感 The taste and texture of products
产品包装颜值、便携性 The appearance and portability of product packaging
产品包装颜值、便携性 The appearance and portability of product packaging
产品品质稳定性 The quality stability of products
产品品质稳定性 The quality stability of products
产品性价比 The cost-effectiveness of products 
产品性价比 The cost-effectiveness of products 
产品健康程度（配料、热量等 The health level of Mondelez products (ingredients, calories, etc.)
产品健康程度（配料、热量等 The health level of Mondelez products (ingredients, calories, etc.)
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10.
对比同类竞品，你认为亿滋产品的核心优势是（多选）
Compared with similar competitors, what are the core advantages of Mondelez products (Multiple choices)
【多选题】
口味更优 Better taste
包装更讨喜 Nicer packaging
活动更多 More promotions
品牌靠谱 More reliable brand
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11.
你未来是否有复购亿滋产品的意愿（单选）
Do you have the intention to repurchase Mondelez products in the future (Single choice)
肯定会 Definitely will
可能会 May will
不确定 Uncertain
可能不会 May not
绝对不会 Definitiely not
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12.
请结合你的消费体验，谈谈亿滋旗下某一款产品（如奥利奥、趣多多、炫迈等）最让你满意的地方是什么？同时，你认为该产品在哪些方面仍有提升空间？若有具体改进建议（如口味创新、包装优化、价格调整等，也可详细说明。
Please combine your consumption experience to talk about what you are most satisfied with about a specific product under Mondelez (such as Oreo, Chips Ahoy!, Stride, etc.)? At the same time, in which aspects do you think the product still has room for improvement? If you have specific improvement suggestions (such as flavor innovation, packaging optimization, price adjustment, etc.), please also explain in detail.
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