Relationship between Warm Elements in Pigeon Brand's AI-Assisted Advertisements and Consumer Tru

Dear Mothers and Fathers, Hello! This questionnaire aims to study the relationship between the warm elements in Pigeon brand's AI-assisted advertisements and consumer trust. All questionnaire data will only be used for academic research, and your personal information will be strictly confidential. The questionnaire is filled out anonymously throughout, and you do not need to fill in your real name. The questionnaire consists of 36 items, which is expected to take you 5-8 minutes. Please fill in truthfully according to your actual feelings. Thank you for your support and cooperation!

III. Core Variable Measurement

Please tick the corresponding option according to your actual perception of Pigeon brand's AI-assisted advertisements (1=Strongly Disagree, 2=Disagree, 3=Average, 4=Agree, 5=Strongly Agree)请根据您对鸽子牌人工智能辅助广告的实际感受在相应的选项上打勾（1=非常不同意，2=不同意，3=一般，4=同意，5=非常同意）请根据您对鸽子牌人工智能辅助广告的实际感受在相应的选项上打勾（1=非常不同意，2=不同意，3=一般，4=同意，5=非常同意）请根据您对鸽子牌人工智能辅助广告的实际感受在相应的选项上打勾（1=非常不同意，2=不同意，3=一般，4=同意，5=非常同意）

(I) Perception of Warm Elements

Perception of Warm Elements

	Strongly Disagree	Disagree	Average	Agree	Strongly Agree
The maternal love and parent-child affection conveyed in Pigeon's AI-assisted advertisements resonate with me emotionally.
The maternal love and parent-child affection conveyed in Pigeon's AI-assisted advertisements resonate with me emotionally.
Pigeon's AI-assisted advertisements make me feel warm and kind emotions.
Pigeon's AI-assisted advertisements make me feel warm and kind emotions.
The sense of companionship presented in Pigeon's AI-assisted advertisements makes me feel caring.
The sense of companionship presented in Pigeon's AI-assisted advertisements makes me feel caring.
The emotional expression of Pigeon's AI-assisted advertisements is real, not deliberate or rigid.
The emotional expression of Pigeon's AI-assisted advertisements is real, not deliberate or rigid.
The home parenting scenes presented in Pigeon's AI-assisted advertisements are very close to my actual life.
The home parenting scenes presented in Pigeon's AI-assisted advertisements are very close to my actual life.
The parent-child interaction scenes presented in Pigeon's AI-assisted advertisements are real and immersive.
The parent-child interaction scenes presented in Pigeon's AI-assisted advertisements are real and immersive.
The outdoor travel scenes presented in Pigeon's AI-assisted advertisements are in line with my daily parenting life.
The outdoor travel scenes presented in Pigeon's AI-assisted advertisements are in line with my daily parenting life.
The scene design of Pigeon's AI-assisted advertisements is delicate and can reflect parenting details.
The scene design of Pigeon's AI-assisted advertisements is delicate and can reflect parenting details.
The content of Pigeon's AI-assisted advertisements is suitable for my baby's parenting stage.
The content of Pigeon's AI-assisted advertisements is suitable for my baby's parenting stage.
The content pushed by Pigeon's AI-assisted advertisements is in line with my consumption preferences.
The content pushed by Pigeon's AI-assisted advertisements is in line with my consumption preferences.
Pigeon's AI-assisted advertisements can push personalized content according to my needs.
Pigeon's AI-assisted advertisements can push personalized content according to my needs.
The content of Pigeon's AI-assisted advertisements can adapt to the parenting needs in my region.
The content of Pigeon's AI-assisted advertisements can adapt to the parenting needs in my region.

(II) Perception of Artificial Intelligence Technology

10.

Perception of Artificial Intelligence Technology

	Strongly Disagree	Disagree	Average	Agree	Strongly Agree
Pigeon's AI-assisted advertisements can recommend suitable content according to my browsing habits.
Pigeon's AI-assisted advertisements can recommend suitable content according to my browsing habits.
Pigeon's AI-assisted advertisements can recommend relevant product advertisements according to my consumption history.
Pigeon's AI-assisted advertisements can recommend relevant product advertisements according to my consumption history.
The personalized recommendations of Pigeon's AI-assisted advertisements are very accurate and will not push irrelevant content.
The personalized recommendations of Pigeon's AI-assisted advertisements are very accurate and will not push irrelevant content.
The recommended content of Pigeon's AI-assisted advertisements can meet my parenting needs.
The recommended content of Pigeon's AI-assisted advertisements can meet my parenting needs.
Pigeon's AI-assisted advertisements can appear on the APPs/platforms I commonly use.
Pigeon's AI-assisted advertisements can appear on the APPs/platforms I commonly use.
The time when Pigeon's AI-assisted advertisements appear is very appropriate and will not disturb my daily life.
The time when Pigeon's AI-assisted advertisements appear is very appropriate and will not disturb my daily life.
Pigeon's AI-assisted advertisements can accurately reach target consumers like me.
Pigeon's AI-assisted advertisements can accurately reach target consumers like me.
The placement channels of Pigeon's AI-assisted advertisements are very suitable for the usage habits of maternal and infant consumers.
The placement channels of Pigeon's AI-assisted advertisements are very suitable for the usage habits of maternal and infant consumers.

(III) Perception of Consumer Trust

11.

Perception of Consumer Trust

	Strongly Disagree	Disagree	Average	Agree	Strongly Agree
I believe that the product quality of the Pigeon brand can meet the needs of infants and young children.
I believe that the product quality of the Pigeon brand can meet the needs of infants and young children.
I believe that the technical level of the Pigeon brand is in a leading position in the maternal and infant industry.
I believe that the technical level of the Pigeon brand is in a leading position in the maternal and infant industry.
I believe that the Pigeon brand can provide high-quality after-sales service.
I believe that the Pigeon brand can provide high-quality after-sales service.
I believe that the products of the Pigeon brand can ensure the safety of infants and young children.
I believe that the products of the Pigeon brand can ensure the safety of infants and young children.
I think the Pigeon brand truly cares about the needs of maternal and infant consumers.
I think the Pigeon brand truly cares about the needs of maternal and infant consumers.
I think the advertisements of the Pigeon brand convey care for infants and young children.
I think the advertisements of the Pigeon brand convey care for infants and young children.
I think the Pigeon brand is willing to provide caring parenting help to consumers.
I think the Pigeon brand is willing to provide caring parenting help to consumers.
I think the Pigeon brand is altruistic and does not only pursue commercial interests.
I think the Pigeon brand is altruistic and does not only pursue commercial interests.
The content of Pigeon's AI-assisted advertisements is true and credible, and does not exaggerate product effects.
The content of Pigeon's AI-assisted advertisements is true and credible, and does not exaggerate product effects.
I believe that the Pigeon brand can fulfill the commitments made in the advertisements.
I believe that the Pigeon brand can fulfill the commitments made in the advertisements.
The advertisement content of the Pigeon brand does not conceal relevant product information.
The advertisement content of the Pigeon brand does not conceal relevant product information.
I think the Pigeon brand is a trustworthy maternal and infant brand.
I think the Pigeon brand is a trustworthy maternal and infant brand.

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