Questionnaire on Meituan’s Campus Food Delivery Competitiveness After Locker Launch

This questionnaire aims to assess Meituan’s competitive performance in the Chinese campus food delivery market after the deployment of contactless food delivery lockers. All data collected is for academic research only and will be kept strictly anonymous. It takes about 3 minutes to complete, please answer truthfully according to your actual usage experience. 
本问卷旨在评估无接触外卖取餐柜投放后,美团在中国校园外卖市场的竞争表现。所有收集数据仅用于学术研究,严格保密匿名。填写时长约3分钟,请根据实际使用体验如实作答。
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1. Have you ever used Meituan’s contactless food delivery lockers on campus? 你是否在校园使用过美团无接触外卖取餐柜?
Yes(Continue) 是(继续作答)
No(Terminate)否(终止作答)
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2. How often do you use Meituan campus food delivery? 你使用美团校园外卖的频率是?
Once a day or more 每天1次及以上
3-5 times a week 每周3-5次
1-2 times a week 每周1-2次
Occasionally 偶尔使用
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3. Which food delivery platforms do you usually use on campus? 你在校园常用的外卖平台有哪些?【多选题】
Meituan美团
Ele.me饿了么
Other campus platforms 其他校园平台
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4. When choosing a campus food delivery platform, what is your primary consideration?选择校园外卖平台时,你的首要考虑因素是?
Service convenience 服务便捷性
Price 价格
Delivery speed 配送速度
Locker service 取餐柜服务
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5. Compared with other platforms, will Meituan’s locker service improve your willingness to choose it? 相比其他平台,美团取餐柜服务是否提升你的选择意愿?
Greatly improved 大幅提升
Slightly improved 小幅提升
No change 无变化
Reduced 降低
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6. Do you think Meituan’s locker service is its core competitive advantage in the campus market? 你认为美团取餐柜服务是其校园市场核心竞争优势吗?
Agree 同意
Neutral 中立
Disagree 不同意
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7. How does the locker service help Meituan compete with other platforms? (Multiple choice) 取餐柜服务如何帮助美团与其他平台竞争?(多选)【多选题】
Contactless and safer 无接触更安全
Fixed pickup point, no waiting 固定取餐点无需等待
Food insulation 餐品保温
More orderly delivery 配送更有序
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8. Does the locker service make you more loyal to Meituan than other platforms? 取餐柜服务是否让你比使用其他平台更忠诚于美团?
Yes, very loyal 是,非常忠诚
Relatively loyal 相对忠诚
Neutral 中立
Not loyal 不忠诚
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9. Will you recommend Meituan to classmates because of the locker service? 你会因为取餐柜服务向同学推荐美团吗?
Definitely will 一定会
Probably will 可能会
Not sure 不确定
Will not 不会
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10. In your opinion, what is Meituan’s market share in campus food delivery? 你认为美团在校园外卖的市场份额如何?
Absolute leading 绝对领先
Relatively leading 相对领先
Equal to competitors 与对手持平
Relatively backward 相对落后
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11. How satisfied are you with Meituan’s overall competitiveness on campus? 你对美团校园整体竞争力的满意度是?
Very satisfied 非常满意
Satisfied 满意
General 一般
Dissatisfied 不满意
Very dissatisfied 非常不满意
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12. Will you continue to use Meituan campus food delivery for a long time? 你是否会长期继续使用美团校园外卖?
Definitely will 一定会
Probably will 可能会
Depends on service 视服务而定
Will not 不会
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