Questionnaire on Favorite Chinese Travel Destinations
中外游客中国旅游目的地偏好调查问卷

Hello! This questionnaire aims to learn about foreign tourists' preferences and travel experiences in China. All data is only used for academic and research statistics, personal information will be strictly confidential. It takes about 3 minutes to complete. Thank you for your cooperation!
您好！本次问卷旨在了解外国游客对中国旅游目的地的偏好与出行体验，所有数据仅用于学术调研统计，个人信息严格保密，填写耗时约3分钟，感谢配合！
*
1.
Your identity is? (Single choice)
您的身份是？（单选）
A. Domestic tourist (Chinese mainland) 国内游客（中国大陆）
B. Foreign tourist 外籍游客
C. Overseas Chinese / Hong Kong, Macao and Taiwan tourist 港澳台/海外华人游客
*
2.
How many times have you traveled within China? (Single choice)
您在中国境内旅游出行总次数大概是？（单选）
A. First trip in China 首次在中国旅游
B. 2-3 times 2-3次
C. 4-6 times 4-6次
D. 7 times or more 7次及以上
*
3.
Which of the following destinations have you visited? (Multiple choices allowed)
您去过以下哪些目的地？（可多选）
【多选题】
A. Beijing 北京
B. Shanghai 上海
C. Xi'an 西安
D. Chengdu 成都
E.Guilin 桂林
F.Guangzhou/Shenzhen 广州/深圳
G.Others其他
H.Nothing都没去过
*
4.
Which one is your favorite Chinese travel destination? （Multiple choices allowed）
您最喜爱的一处中国旅游目的地是？(可多选)
【多选题】
A. Beijing 北京
B. Shanghai 上海
C. Xi'an 西安
D. Chengdu 成都
E. Hangzhou/Suzhou 杭州/苏州
F. Guilin 桂林
G. Lijiang/Dali 丽江/大理
H. Guangzhou/Shenzhen 广州/深圳
I.Others其他
*
5.
What is the main reason you like this destination? (Single choice)
喜爱该目的地的主要原因是？（单选）
A. Rich history ＆ cultural heritage 历史文化底蕴深厚
B. Beautiful natural scenery 自然风光优美
C. Delicious local food 特色美食吸引人
D. Convenient transportation ＆ facilities 交通配套便利
E. Leisure atmosphere ＆ lifestyle 休闲氛围/生活氛围舒适
F. Social media/TV/movie influence 影视、网络宣传种草
G. Family/friend recommendation 亲友推荐
*
6.
What channels did you mainly use to learn about this destination? (Multiple choices allowed)
主要通过哪些渠道了解该目的地？（可多选）
【多选题】
A. Social media (Short video/Instagram/TikTok etc.) 短视频/社交平台
B. Travel bloggers, travel guides ＆ travel agencies 旅游博主、攻略、旅行社
C. Documentaries, films ＆ TV shows 纪录片、影视剧
D. Word of mouth from family, friends ＆ colleagues 亲友同事口碑介绍
E. Official tourism publicity ＆ government accounts 官方文旅宣传
F. Others其他
*
7.
Which factors most affect your travel satisfaction at the destination? (Multiple choices allowed)
哪些因素最影响您在目的地的出游满意度？（可多选）
【多选题】
A. Clean environment ＆ public safety 环境卫生、治安安全
B. Ticket pricing and crowding at scenic spots 景区票价、人流拥挤程度
C. Accommodation quality and price 住宿品质与性价比
D. Service level ＆ sign/communication accessibility 服务水平、标识沟通便利性
E. Catering quality ＆ price 餐饮品质与价格
F. Local characteristic cultural atmosphere 本土特色文化氛围
*
8.
What travel mode do you usually choose for visiting? (Single choice)
出游通常选择哪种出行方式？（单选）
A. Independent self-travel (self-planned) 自由行（自主规划）
B. Group package tour 跟团游
C. Semi-self-guided / small customized group 半自助/定制小团
D. Business/study trip with sightseeing 商务/研学顺带游览
*
9.
Will you revisit this destination or recommend it to others? (Single choice)
是否愿意重游该目的地或向他人推荐？（单选）
A. Definitely will revisit and actively recommend 一定会重游并积极推荐
B. Likely to revisit, willing to recommend 可能重游，愿意推荐
C. Neutral / undecided 不确定/看情况
D. Unwilling to revisit or recommend 不愿重游、不推荐
*
10.
What kind of travel experience or cultural activity would you most want to try in Chinese destinations? (Open-ended question)
在中国旅游时，您最想体验哪类特色游玩项目或文化活动？（开放填空题）
问卷星提供技术支持
举报