Zara的可持续时尚回收项目到什么程度影响着年轻消费者的消费需求和行为
(18-35岁)在成都?

Notice
本问卷只调查了zara在成都的消费者,如果您没有在成都购买过zara的产品,请不要填写此问卷。

This questionnaire only surveys Zara consumers in Chengdu. If you have never purchased Zara products in Chengdu, please do not fill out this questionnaire.

Research purpose(研究目的)
This study investigates how young consumers in Chengdu perceive Zara's sustainable fashion recycling initiatives and how these perceptions influence their trust in the brand.

本研究调查了成都年轻消费者如何看待Zara的可持续时尚回收举措,以及这些看法如何影响他们对品牌的信任。

Confidentiality and Anonymity(保密性与匿名性)
Your participation is completely voluntary. All responses will remain anonymous and confidential, and no personal identifying information will be collected. The data will be used for academic research purposes only.

您的参与完全是自愿的。所有回答将保持匿名和保密,不会收集任何可识别个人身份的信息。本研究数据仅用于学术研究目的。

Data Storage and Disposal(数据存储与销毁)
All collected data will be securely stored and will only be accessible to the researcher, the supervisor, and Oxford Brookes University (OBU).
The data will be deleted after the completion of the research project.

所有收集的数据将被安全存储,仅研究者、导师以及牛津布鲁克斯大学(OBU)可以访问这些数据。

*
1.

What is your age group?


  • 你的年龄是几岁?


18–24
25–29
30–35
*
2.
Your Gender
你的性别是:
Male
Female
*
3.
请问你在成都生活吗?
Yes
No
*
4.

How often do you shop at Zara?

  • 你多久去一次Zara?
Never
Rarely
Occasionally
Frequently
*
5.

Have you heard of Zara’s “Closing the Loop” recycling program?


你听说过Zara的“闭环”回收计划吗?


Yes
No
*
6.

Have you ever donated clothes to Zara’s recycling program?

你曾经向Zara的回收项目捐赠过衣服吗?

Yes
No
*
7.

If you participated, what was your main motivation?

如果你参加了,你的主要动机是什么?

Store discount
Environmental concern
Convenience
Peer influence
*
14.

I believe Zara’s recycling program is genuine sustainability, not just marketing.

我相信Zara的回收项目是真正的可持续发展,而不仅仅是营销。

*
17.
  1. Recycling clothes might make me feel less guilty about buying new fast fashion.


回收衣服可能会让我对购买新的快时尚感到不那么内疚。




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