宜得利家居客户满意度调查问卷
NITORI Home Furnishing Satisfaction Survey

宜得利是日本领先的家居品牌,提供家具、家居装饰、厨具、收纳用品等多元化产品,致力于为消费者打造舒适、实用的生活空间。近年来,宜得利在中国市场的认知度与用户满意度逐步提升,但消费者对其产品设计、质量、价格及服务等方面的感受仍存在差异,有待进一步了解。
您好,我是北京第二外国语学院的一名国际贸易专业学生,现在我正在做宜得利家居本土化客户的满意度,旨在收集您对宜得利家居产品的使用体验与满意程度。本问卷采用匿名方式,所有数据仅用于学术研究,绝不用于商业目的,涉及个人隐私的内容将严格保密。
问卷共约10题,预计耗时3~5分钟。衷心感谢您的参与和支持!
NITORI is a leading Japanese home brand that offers a wide range of products including furniture, home decorations, kitchenware, and storage items, with the aim of creating comfortable and practical living spaces for consumers. In recent years, NITORI's recognition and user satisfaction in the Chinese market have gradually increased, but there are still differences in consumers' perceptions of its product design, quality, price, and service, which need further understanding.
Hello, I am a student majoring in international trade at Beijing Second Foreign Language Institute. Currently, I am conducting a satisfaction survey for NITORIi's domestic customers, aiming to collect your usage experience and satisfaction level with NITORI's home products. This questionnaire is conducted anonymously, and all data will only be used for academic research and will never be used for commercial purposes. Personal privacy information will be strictly kept confidential.
The questionnaire consists of approximately 10 questions and is expected to take 3 to 5 minutes. I sincerely thank you for your participation and support!
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1.
您的性别:
Your gender:
男man
女woman
*
2.
您的年龄:
Your age
18岁以下
Under 18 years old
18~25岁
18~25 years old
25~35岁
25~35 years old
35~50岁
35~50 years old
50岁以上
Over 50 years old
*
3.
(多选题) 您倾向于选择哪个家居品牌?
(Multiple-choice question) Which home furnishing brand do you tend to choose? 

【多选题】
宜得利 NITORI
无印良品 MUJI
宜家 IKEA
红星美凯龙 Red Star Macalline
居然之家 JUANZHI Home
线上品牌(如网易严选、小米有品等)Online brands (such as NetEase Youxuan, Xiaomi Youpin, etc.)
其他Others
*
4.
您光顾宜得利(线上或线下)的频率是?
How often do you visit IKEA (either online or offline)?
每周一次或更多 Once a week or more
每月一至两次 One to two times a month
偶尔(如季度或半年一次)Occasionally (such as once a quarter or once every six months)
从未 Never
*
5.
(多选题) 您在宜得利倾向于购买哪类产品?
(Multiple-choice question) Which types of products do you tend to purchase at IKEA?
【多选题】
家具(沙发、床、桌椅等)Furniture (sofas, beds, tables and chairs, etc.)
家居装饰品(窗帘、地毯、装饰画等)Home Decor (curtains, carpets, decorative paintings, etc.)
厨房与餐饮用品(锅具、餐具)Kitchen and Dining Utensils (pots and pans, tableware)
收纳用品 Storage Products
床上用品(床单、被套、枕头)Bedding (bed sheets, quilt covers, pillows)
照明灯具 Lighting Fixtures
其他 Others
*
6.
您对宜得利的产品总体满意吗?
Are you generally satisfied with IKEA's products? 

是 Yes
否 No
*
7.
(多选题) 如果您对宜得利感到满意(或不满意),请选择原因。(Multiple choice question) If you are satisfied (or dissatisfied) with IKEA, please select the reasons. 

【多选题】
产品价格 Product price
产品质量与耐用性 Product quality and durability
产品设计与美观度 Product design and aesthetics
产品功能性(如收纳能力、易清洁)Product functionality (such as storage capacity, ease of cleaning)
购物环境(门店陈列、清洁度)Shopping environment (store display, cleanliness)
客户服务(店员态度、专业度)Customer service (attitude of store staff, professionalism)
物流与配送服务 Logistics and delivery service
产品安装服务 Product installation service
其他Others
*
8.
宜得利推出新品时,您会第一时间购买吗?
When IKEA launches new products, will you be the first to purchase them?  

会 Yes
不会 No
*
9.
 (多选题) 如果宜得利推出新产品,您更期待哪些方面的创新? (Multiple-choice question) If IKEA launches new products, which aspects of innovation are you more looking forward to? 

【多选题】
新的家具尺寸或规格New furniture dimensions or specifications
新的产品材质(如环保、新型面料)New product materials (such as eco-friendly, new fabrics)
新的色彩与图案设计New color and pattern designs
智能化家居功能Smart home functions
模块化/可自由组合的设计Modular / freely combinable designs
更便捷的安装方式 More convenient installation methods
与其他品牌的联名系列 Co-branded series with other brands
其他 Others
*
10.
10. 请写下您对于宜得利产品创新的建议。
 Please write down your suggestions for the product innovation of NITORI.

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