Consumer Perception of Daliyuan Products



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1.
What is your gender
Male
Female
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2.
What is your age group
Under 18
18–24
25–34
35–44
45–54
55 and above
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3.

Monthly Income (RMB)


Below 3,000
3,000–6,000
6,000–10,000
Above 10,000
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4.

Occupation

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Student
Working professional
Self-employed
Others
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5.

Snack Purchasing Frequency

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Several times a week
Once a week
Several times a month
Rarely
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6.

Have you purchased Daliyuan products before?

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Yes
No
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7.
I believe that Daliyuan’s products are stable and reliable in terms of quality.
Very Dissatisfied
Agree
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8.

Daliyuan’s products perform well in terms of taste and texture.


Very Dissatisfied
Agree
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9.

Daliyuan regularly introduces new flavours or new products, which makes me perceive it as innovative

Very Dissatisfied
Agree
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10.
Daliyuan snacks are tastier.
Very Dissatisfied
Agree
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11.
Daliyuan brand’s products are reliable and perform as expected. 
Very Dissatisfied
Agree
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12.
Daliyuan brand offers products at a fair price.
Very Dissatisfied
Agree
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13.
The price of Daliyuan brand products is reasonable compared to its competitors.
Very Dissatisfied
Agree
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14.
The price of the Daliyuan brand reflects the quality of the products
Very Dissatisfied
Agree
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15.
I get good value for the money spent on Daliyuan brand products.

Very Dissatisfied
满意
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16.
The price I pay for Daliyuan brand products matches what I receive.

Very Dissatisfied
Agree
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17.
When Daliyuan consistently behaves ethically and honestly with its customers, it positively affects my perception of the brand. 

Very Dissatisfied
Agree
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18.
I tend to choose Daliyuan products that help reduce environmental impact (e.g., recyclable packaging).

Very Dissatisfied
Agree
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19.
I prefer Daliyuan because it has a good reputation for caring for the environment.
Very Dissatisfied
Agree
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20.
I am willing to pay a little more for Daliyuan’s environmentally friendly products.
Very Dissatisfied
Agree
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21.
I prefer Daliyuan as it contributes to environmental sustainability through its products or practices. 

Very Dissatisfied
Agree
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22.
This snack brand offers products that I consider beneficial for maintaining good health.  
Very Dissatisfied
Agree
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23.
Eating this snack brand’s products can contribute to a healthier lifestyle.*

Very Dissatisfied
Agree
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24.
This snack brand’s products help to balance my diet or improve my nutrition. 
Very Dissatisfied
Agree
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25.
I believe this snack brand’s products are safe for regular consumption.
Very Dissatisfied
Agree
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26.
I believe traditional or natural snack options can be as enjoyable as mainstream snack brands.
Very Dissatisfied
Agree
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27.
Daliyuan has a strong personality.

Very Dissatisfied
Agree
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28.
Daliyuan has a strong image.
Very Dissatisfied
Agree
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29.
The intangible attributes of the Daliyuan brand are reason enough to buy it.   
Very Dissatisfied
Agree
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30.
Daliyuan provides high value in relation to the price we must pay for it.
Very Dissatisfied
Agree
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31.
Daliyuan is an extremely likeable brand.
Very Dissatisfied
Agree
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