Campus Second-hand Trading Platform Survey

Thank you for participating in this survey. We are designing a campus second-hand trading website and would like to hear your opinions. Please answer the following questions based on your actual feelings and preferences. Your feedback is very important to us.
Platform Concept Description: We plan to design a second-hand trading website for campus users. The platform will mainly serve current students and faculty members, supporting functions such as campus identity verification, product posting, category search, private messaging, product favorites, transaction reviews, reporting and complaints, and recommended offline transaction locations. In the early stage, the platform will focus on the following scenarios: Freshmen buying textbooks and dormitory supplies; Graduating students selling idle furniture and appliances; Students trading electronic products, books, clothing, sports goods, and other items; Campus users conducting safe, convenient, and low-cost second-hand transactions.
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1.
After reading the platform introduction above, how interested are you in this campus second-hand trading website?
Very interested
Not interested at all
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2.
If this platform is officially launched, would you be willing to register and use it?
I would definitely use it
I would probably use it
Not sure
I probably would not use it
I definitely would not use it
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3.
What do you think are the biggest advantages of this platform compared with Xianyu, WeChat groups, and other channels?[Multiple]
It is only for campus users, so it is more trustworthy
Transactions are closer and more convenient
Product categories are clearer
It is more suitable for campus-related items such as textbooks and dormitory supplies
It is easier to inspect goods in person
It has review and reporting mechanisms
Other
Product Concept Evaluation
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5.
How attractive do you find the following platform designs? Please rate each item from 1 to 5, where 1 means “Not attractive at all” and 5 means “Very attractive”.
1 - Not attractive at all2345 - Very attractive
Campus identity verification
Campus identity verification
Homepage display of popular products
Homepage display of popular products
Product browsing by category
Product browsing by category
Keyword product search
Keyword product search
Graduation season section
Graduation season section
Freshman section
Freshman section
Free giveaway section
Free giveaway section
User credit reviews
User credit reviews
Recommended safe transaction locations
Recommended safe transaction locations
Product price drop reminder
Product price drop reminder
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6.
Which functions should be prioritized in the first version of the website?[Choose at most 5 items]
Campus identity verification
Product posting
Product classification
Keyword search
Private messaging
Product favorites
Transaction reviews
Reporting and complaints
Recommended transaction locations
Graduation season section
Freshman section
Free giveaway section
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7.
What should the website page design focus on most?[Multiple]
Simple operation
Attractive interface
Clear product images
Clear categories
Convenient search
Fast loading speed
Complete information display
Other
Fee Acceptance
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9.
Would you accept small fees for some value-added services on the platform?
Acceptable
Depends on the price
Not sure
Not very acceptable
Completely unacceptable
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10.
Which paid services would you accept?[Multiple]
Product boosting
Urgent sale tag
Increased product exposure
Transaction protection service
Advanced search filtering
I do not accept any charges
Other
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12.
If the platform provides a product boosting service, what price would you be willing to accept?
RMB 0; I am not willing to pay
RMB 1–3
RMB 4–5
RMB 6–10
Above RMB 10
Promotion Channels
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13.
Through which channels would you prefer to learn about this platform?[Multiple]
WeChat groups / QQ groups
WeChat Moments
University official WeChat account
Campus posters
Promotion by student unions or clubs
Campus electronic screens
Recommendations from classmates
Offline activities
Other
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15.
Which activities would increase your willingness to use the platform?[Multiple]
Registration rewards
Rewards for posting products
Free product boosting opportunities
Graduation season second-hand market
Freshman discount section
Lucky draw activities
Points redemption
Environmental protection themed activities
Other
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17.
Would you be willing to recommend this platform to your classmates?
Very willing
Willing
Not sure
Unwilling
Very unwilling
Final Suggestions
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18.
What do you think the campus second-hand trading website needs to improve or pay attention to most?
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19.
Do you have any suggestions for the construction, operation, or promotion of this platform?
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