澳門青年社交媒體使用與潮流收藏品（寶可夢卡牌）消費行為調查問卷

您平均每月可自主支配的資金(含零用錢/實習或工作薪資,澳門幣MOP):

Average monthly disposable funds (including allowance / internship or job income, MOP):

您過去一年是否曾關注或購買過寶可夢卡牌(Pokemon TCG)

Frequency of following or purchasing Pokémon TCG in the past year:

是,頻繁關注/購買（每週至少一次）
Frequently follow and purchase (at least once a week)

是,偶爾關注/購買（每月數次）
Occasionally follow or purchase (several times a month)

否,從未購買但有聽說過
Never purchased but have heard of it

否,完全不了解
Completely unfamiliar (If selected, the survey ends here. Thank you.)

您在寶可夢卡牌交易或購買中的真實經驗(可多選):

Actual experience with Pokémon TCG trading or purchasing (select all that apply):

【多选题】

曾買過整盒/補充包體驗「開盒抽卡」
Have bought a booster box / booster packs to experience “opening packs / pulling cards”

曾透過二手平台(如集換社/間魚/實體店)買賣單卡
Have bought or sold single cards through second-hand platforms (e.g., trading communities / Xianyu / physical stores)

曾因為卡牌二手價格暴跌而遭受虧損或被套牢
Have suffered losses or been stuck holding cards because the second-hand price crashed

曾透過轉售卡牌成功賺取差價
Have successfully earned a profit by reselling cards

以上皆無,僅純觀賞社群貼文
None of the above; I only view social media posts

我在常用的社群平台(小紅書/IG/B站/TikTok等)上,經常刷到寶可夢卡牌相關的短影音或開盒貼文。

On the social platforms I commonly use (Xiaohongshu / Instagram / Bilibili / TikTok, etc.), I frequently see short videos or pack-opening posts related to Pokémon TCG.

平台的推播演算法經常向我展示「某某卡牌暴漲」、「開盒暴富」或「必買熱門卡」等主题的内容。

The platform’s recommendation algorithm often shows me content such as “a certain card’s price skyrocketed,” “get rich by opening packs,” or “must-buy hot cards.”

在社群媒體上,我很少看到勸退、提醒理性消費或分析卡牌降價風險的貼文。

On social media, I rarely see posts that discourage spending, remind people to consume rationally, or analyze the risk of card price drops.

我覺得平台推送卡牌相關内容的頻率,比我主動搜尋的頻率更高。

I feel that the frequency of card-related content pushed by platforms is higher than the frequency with which I actively search for it.

當我購買或搜尋過某張卡牌後,平台會推送更多同類卡牌或開盒影片給我。

After I buy or search for a certain card, the platform pushes more similar cards or pack-opening videos to me.

10.

我身邊的朋友或同事經常討論寶可夢卡牌,或在社群動態(IG Story/微信朋友圈)上曬卡。

My friends or colleagues often discuss Pokémon TCG or post their cards on social media.

11.

當看到身邊朋友買到熱門卡牌或因轉售卡牌獲利時,會增加我想了解或購買的興趣。

When I see friends around me get popular cards or profit from reselling cards, it increases my interest in learning about or buying them.

12.

如果身邊的人都在討論某張卡牌,我會覺得自己也應該了解一下。

If everyone around me is discussing a certain card, I feel that I should learn about it too.

13.

我會因為看到別人分享「賺到差價」的經驗,而對卡牌投資產生興趣。

I become interested in card investing because I see others sharing experiences of “making a profit from reselling.”

14.

當我看到別人擁有稀有卡牌時,會覺得自己好像也應該擁有。

When I see others own rare cards, I feel that I should own them too.

15.

觀看開盒影片或稀有卡展示時,我會感到興奮、心跳加速或情緒高漲。

When watching pack-opening videos or rare card displays, I feel excited, my heart beats faster, or my emotions run high.

16.

這種興奮感本身,就足以讓我產生購買衝動,即使我原本沒有購買計畫。

This excitement alone is enough to make me feel an urge to buy, even if I originally had no purchase plan.

17.

拆卡或搶購的當下,我幾乎沒有辦法停下來思考。

In the moment of opening packs or rushing to buy, I can hardly stop to think.

18.

觀看卡牌相關内容時,我會進入一種「越看越想要」的情緒狀態。

When watching card-related content, I enter an emotional state of “the more I watch, the more I want.”

19.

我認為某些熱門寶可夢卡牌具有很高的投資升值空間,未來二手價格一定會繼續上漲。

I believe certain popular Pokémon cards have high investment appreciation potential, and their second-hand prices will definitely continue to rise.

20.

如果看到某張卡牌社群熱度很高,我會擔心「現在不買以后會更貴買不起」

If I see that a card has high social media popularity, I worry that “if I don’t buy now, it will be even more expensive later and I won’t be able to afford it.”

21.

當我看到某張卡牌的價格正在上漲時,會產生「再不入手就來不及了」的急迫感。

When I see the price of a certain card rising, I feel an urgency that “if I don’t get it now, it will be too late.”

22.

我經常關注卡牌價格走勢,並試圖判斷「現在是不是入手時機」。

I often follow card price trends and try to judge “whether now is the time to buy.”

23.

擁有稀有卡牌能讓我覺得自己更有價值。

I often follow card price trends and try to judge “whether now is the time to buy.”

24.

卡牌的價值很大程度上取決於別人對它的認可度。

I often follow card price trends and try to judge “whether now is the time to buy.”

25.

我會因為擁有別人沒有的卡牌而感到優越。

I feel superior because I own cards that others do not have.

26.

在決定購買高價卡牌前,我主要依賴網紅或社群貼文推薦,鮮少主動查閱歷史成交數據。

Before deciding to buy expensive cards, I mainly rely on influencer or social media recommendations and rarely actively check historical transaction data.

27.

觀看社群上的「開盒暴富」短影音容易刺激我的衝動購買欲望,甚至導致消費超出原定預算。

Watching “get rich by opening packs” short videos on social media easily stimulates my urge to buy impulsively, and even causes my spending to exceed my original budget.

28.

即使我購買的卡牌價格開始下跌,我仍傾向於繼續持有甚至加碼,相信未來總有一天會回升。

Even if the price of the cards I bought starts to fall, I tend to continue holding or even buy more, believing that they will eventually rebound.

29.

我曾因為已經投入了不少錢買卡,覺得「不能就這樣放棄」而繼續購買。

I have continued buying cards because I already spent a lot of money on them and felt that “I can’t just give up like this.”

30.

在二手平台(如集換社/間魚)上付款非常方便,一鍵或右滑就能完成,這讓我更容易衝動下單。

Paying on second-hand platforms (e.g., trading communities / Xianyu) is very convenient—it can be done with one click or a swipe—which makes me more likely to place impulsive orders.

31.

如果購買流程需要更多步驟(如輸入密碼、二次確認),我會減少衝動購買的次數。

If the purchase process required more steps (e.g., entering a password, second confirmation), I would reduce the number of impulsive purchases.

32.

使用電子支付(如行動支付、先買後付)時,我比較不會意識到自己在花錢。

When using electronic payments (e.g., mobile payment, Buy Now Pay Later), I am less aware that I am spending money.

33.

即使我個人對某張卡牌的圖案興趣不大,只要社群媒體討論度極高,我就會產生購買意願。

Even if I personally am not very interested in a card’s artwork, as long as it has extremely high social media discussion, I will develop purchase intention.

34.

如果預期某張熱門卡牌未來有轉售溢價空間,我願意付出高於官方原價(溢價)去購買它。

If I expect a popular card to have resale premium potential in the future, I am willing to pay above the official retail price to buy it.

35.

我購買高價卡牌的主要目的之一是為了「未來高價轉售賺取差價」,而非單純長期個人收藏。

One of my main purposes for buying high-priced cards is to “resell them at a high price in the future to earn the price difference,” rather than purely for long-term personal collection.

36.

即使曾因為卡牌暴跌而感到焦慮或後悔,當社群媒體再次出現新一輪炒作話題時,我依然容易再次跟風參與。

Even though I have felt anxious or regretted a card price crash, when a new round of hype appears on social media, I am still easily tempted to follow the trend again.

37.

我會因為「限量」、「最後機會」等行銷字眼,而加快購買決定。

I speed up my purchase decision because of marketing words such as “limited edition” or “last chance.”

38.

您過去三個月平均每月花在寶可夢卡牌(含單卡、卡包、整盒)上的金額約為:

Your average monthly spending on Pokémon TCG (including single cards, packs, and booster boxes) over the past three months:

39.

您是否曾經因為社群媒體上的卡牌内容,而產生原本沒計劃的購買行為?

Have you ever made an unplanned purchase because of card-related social media content?

從未
Never

偶爾(每月1-2次)
Occasionally (1–2 times per month)

經常(每週1-2次)
Often (1–2 times per week)

頻繁(每週3次以上)
Frequently (3 or more times per week)

40.

您是否曾因為卡牌價格下跌而感到焦慮、後悔或影響情緒?

Have you ever felt anxious, regretful, or emotionally affected because card prices fell?

從未
Never

輕微,很快釋懷
Slight; got over it quickly

中等,會持續關注價格
Moderate; I keep paying attention to prices

嚴重,影響日常生活或睡眠
Severe; it affected daily life or sleep