A Questionnaire on English Script Design and Its Effects in Cross-border Live Streaming

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1.
1. Gender
A. Male
B. Female
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2.
2. Age
A. Under 18 years old
B. 18-25 years old
C. 26-35 years old
D. Above 35 years old
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3.
3. Frequency of watching overseas English cross-border live streaming
A. Never watched
B. Occasionally watched
C. Frequently watched
D. Very frequently watched
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4.
Part 2 Main Scale Questions (Questions 4-14, Likert 5-point Scale)
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5.
Please rate according to your true feelings:
Stronglydisagree
Disagree
Neutral
Agree
Stronglyagree
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6.
4. I can clearly understand the English remarks of live streamers in cross-border live streaming.
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7.
5. The live streamers’ English pronunciation, speaking speed and fluency affect my viewing experience.
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8.
6. Concise and short-sentence English introduction remarks improve information delivery efficiency.
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9.
7. Clear and straightforward English promotional remarks can stimulate consumers’ purchasing desire.
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10.
8. English interactive greetings can narrow the distance with audiences and enliven the live streaming atmosphere.
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11.
9. Colloquial and daily English remarks are more attractive than rigid formal written English.
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12.
10. Logically coherent and well-structured remarks improve audiences’ information reception efficiency.
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13.
11. Appropriate polite English remarks enhance the overall impression of the live streaming room.
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14.
12. Well-designed English remarks can prolong audiences’ staying time in live streaming rooms.
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15.
13. Excellent English expression improves my trust in live streamers and products.
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16.
14. Reasonable English script design directly promotes audiences’ purchasing behavior.
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17.
Part 3 Open-ended Question (Question 15)
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18.
15. Based on your viewing experience, what problems exist in current English remarks of cross-border live streaming, and how can they be optimized?
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