Investigation on Double Eleven Value Insurance and Consumer Shopping Behavior

Hello! This is an academic questionnaire about the impact of price protection insurance on shopping behavior during the "Double Eleven" period, which is only for group course research. The questionnaire is anonymous and will take approximately 3 to 5 minutes. Thank you for your participation!
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1.

  • Please rate your actual shopping experience on Double Eleven

1strongly disagree2345strongly agree
I bought some goods that I didn't plan to purchase originally
I bought some goods that I didn't plan to purchase originally
I placed an order for some goods without much thought
I placed an order for some goods without much thought
I couldn't resist placing an order just because I saw the promotional atmosphere
I couldn't resist placing an order just because I saw the promotional atmosphere
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2.
In your total consumption on Double Eleven, the proportion of non-essential items (such as entertainment, decoration, and impulse purchase items) is approximately
0-20%
21%-40%
41%-60%
61%-80%
81%-100%
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3.

  • Did your actual spending on Double Eleven exceed your pre-budget

Yes
Roughly flat
No
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4.

  • The extent to which you regret some of the orders

1 I have no regrets at all
2 Basically no regrets
3 ordinary
4 Feeling a little regretful
5 very regretful
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