“特种兵式旅游”对大学生旅游平台满意度的影响研究——以同程旅行为例

研究标题：“特种兵式旅游”对成都大学生旅游平台满意度的影响研究——以同程旅行为例
Research Title: The Impact of Weekend Special Forces-Style Tourism on College Students‘ Satisfaction with Travel Platforms: A Case Study of Tongcheng Travel
研究机构：成都理工大学管理科学学院，牛津布鲁克斯大学
Research Institution: School of Management Science, Chengdu University of Technology and Oxford Brookes University
研究者：罗翔译 (Shai)
Researcher: Luo Xiangyi (Shai)
你好！我们诚挚邀请你参与这项学术研究。在决定是否参与之前，请你仔细阅读以下信息，了解本研究的目的、流程、你的权利以及数据使用方式。
Hello! We sincerely invite you to participate in this academic research. Before making a decision to join, please carefully read the following information to understand the purpose, process, your rights, and the way data will be used in this study. 
研究目的
本研究旨在探讨“特种兵式旅游”（即短时间、高强度、低预算的旅游方式）现象如何影响大学生对同程旅行等数字旅游平台的满意度与持续使用意愿。研究结果将有助于旅游平台优化产品设计与服务策略，更好地满足年轻用户的特殊旅游需求。
Research Purpose: This study aims to investigate how the phenomenon of “Special Forces-Style Tourism” (short-duration, high-intensity, low-budget travel) affects the satisfaction and continuance intention of college students towards digital tourism platforms such as Tongcheng Travel. The research findings will help travel platforms optimize product design and service strategies to better meet the special tourism needs of young users.
道德申明
你可以在问卷提交前的任何时候，无需任何理由，选择停止填写或退出。问卷提交后，由于数据已匿名化处理，将无法撤回。
Ethical Declaration: You can choose to stop filling out or withdraw at any time before submitting the questionnaire, without any reason. After the questionnaire is submitted, since the data has been anonymized, withdrawal will not be possible.
隐私与数据保护
本问卷为匿名填写，不收集任何可识别个人身份的信息（如姓名、身份证号、详细地址）。所有数据仅用于学术研究，由研究者与指导教师访问。原始数据将被加密存储，并在研究结束后三个月内统一删除，不会用于任何商业用途。
Privacy and Data Protection: This questionnaire is for anonymous filling. No information that can identify an individual (such as name, ID number, detailed address) is collected. All data is used for academic research and is accessed by the researcher and supervisors. The original data will be encrypted and stored, and will be uniformly deleted three months after the research is completed. It will not be used for any commercial purposes.
联系方式
如果你对本研究有任何疑问，或希望了解研究结果，可以通过以下方式联系研究者：
研究者：罗翔译 (Shai)
邮箱：luo.xiangyi@student.zy.cdut.edu.cn
Contact Information: If you have any questions about this research or wish to know the results, you can contact the researcher as follows:Researcher:Luo Xiangyi (Shai) Email: luo.xiangyi@student.zy.cdut.edu.cn
知情同意书
请确认以下内容：
我已阅读并理解以上信息。我明白我的参与是完全自愿的，可以随时退出。我同意我的匿名数据用于学术研究。点击“开始”表示你已确认上述内容并自愿参与本研究。
Informed Consent Form:
Please confirm the following:I have read and understood the above information.I understand that my participation is completely voluntary and I can withdraw at any time.I agree that my anonymous data will be used for academic research.Clicking "Start" indicates that you have confirmed the above and voluntarily participate in this study.
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1.
筛选问题 / Screening Question
你是否为当前在校大学生？/ Are you currently a college student?
A. 是 / Yes（请继续回答以下问题 / Please continue to answer the following questions）
B. 否 / No（感谢你的时间，问卷结束 / Thank you for your time. You may stop here.）
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2.
第一部分：基本信息 / Part 1: Basic Information
你的性别：/ Your gender:
A. 男 / Male
B. 女 / Female
C. 其他 / Other
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3.
目前您是否在成都生活，学习或工作？
Do you live, study or work in Chengdu at present?
A. 是 / Yes
B. 不是 / No
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4.
你目前的年级：
Your current grade level:
A. 大一 / Freshman
B. 大二 / Sophomore
C. 大三 / Junior
D. 大四 / Senior
E. 研究生及以上 / Graduate student or above
F. 其他 / Other____
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5.
你的月均可支配收入（人民币）：
Your average monthly disposable income (RMB):
A. 1500元以下 / Below 1500
B. 1501–2500元 / 1501–2500
C. 2501–3500元 / 2501–3500
D. 3500元以上 / Above 3500
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6.
第二部分：熟悉度与旅游行为特征 / Part 2: Familiarity and Travel Behavior Characteristics
你对“特种兵式旅游”（即高强度、低成本、短时间旅游）这一概念的熟悉程度：
How familiar are you with the concept of “Special Forces-Style Tourism” (e.g., intensive, low-cost, short-duration travel)?
A. 非常不熟悉 / Not familiar at all
B. 不太熟悉 / Slightly familiar
C. 一般 / Moderately familiar
D. 比较熟悉 / Very familiar
E. 非常熟悉 / Extremely familiar
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7.
过去一年中，你参与“特种兵式旅游”的次数：
How many times have you participated in “Special Forces-Style Tourism” in the past year?
A. 0次 / 0 times
B. 1–2次 / 1–2 times
C. 3–4次 / 3–4 times
D. 5次及以上 / 5 times or more
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8.
你选择“特种兵式旅游”的主要原因是什么？（可多选）
What are the main reasons you choose “Special Forces-Style Tourism”? (Select all that apply)
【多选题】
A. 时间有限 / Limited time
B. 预算有限 / Limited budget
C. 喜欢紧凑高效的旅行体验 / Enjoy compact and efficient travel experiences
D. 社交需求（如与朋友/同学结伴）/ Social needs (e.g., traveling with friends or classmates)
E. 其他 / Other____
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9.
你通常通过哪些渠道规划“特种兵式旅游”？（可多选）
What channels do you usually use to plan “Special Forces-Style Tourism”? (Select all that apply)
【多选题】
A. 旅游平台APP（如携程、同程旅行）/ Travel platform apps (e.g., Ctrip, Tongcheng Travel)
B. 社交媒体（如小红书、抖音）/ Social media (e.g., Xiaohongshu, Douyin)
C. 朋友或同学推荐 / Recommendations from friends or classmates
D. 旅行社 / Travel agencies
E. 其他 / Other____
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10.
第三部分：使用同程旅行前的期望 / Part 3: Pre-Use Expectations of Tongcheng Travel
请根据你在使用同程旅行之前的期望，对以下陈述进行评分
Please rate the following statements based on your expectations before using Tongcheng Travel.
在使用前，我期望同程旅行能提供高效准确的交通预订服务。
Before using it, I expected Tongcheng Travel to provide efficient and accurate transportation booking services.
很不满意
很满意
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11.
在使用前，我期望同程旅行能提供性价比高的住宿选择。
Before using it, I expected Tongcheng Travel to offer cost-effective accommodation options.
很不满意
很满意
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12.
在使用前，我期望同程旅行的操作流程简洁快速。
Before using it, I expected the operation process of Tongcheng Travel to be simple and fast.
很不满意
很满意
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13.
在使用前，我期望同程旅行的价格透明，无隐藏费用。
Before using it, I expected Tongcheng Travel to have transparent pricing with no hidden fees.
很不满意
很满意
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14.
第四部分：使用同程旅行后的体验与期望对比 / Part 4: Post-Use Experience vs. Expectations
请根据你使用同程旅行后的实际体验，对以下陈述进行评分
Please rate the following statements based on your actual experience using Tongcheng Travel.
使用后，我发现同程旅行的交通预订服务高效准确。
After using it, I found that Tongcheng Travel’s transportation booking services were efficient and accurate.
很不满意
很满意
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15.
使用后，我发现同程旅行提供了性价比高的住宿选择。
After using it, I found that Tongcheng Travel offered cost-effective accommodation options.
很不满意
很满意
*
16.
使用后，我发现同程旅行的操作流程简洁快速。
After using it, I found the operation process of Tongcheng Travel to be simple and fast.
很不满意
很满意
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17.
使用后，我发现同程旅行的价格透明，无隐藏费用。
After using it, I found that Tongcheng Travel’s pricing was transparent with no hidden fees.
很不满意
很满意
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18.
总体而言，同程旅行的实际表现超出了我的预期。
Overall, the actual performance of Tongcheng Travel exceeded my expectations.
很不满意
很满意
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19.
第五部分：满意度与持续使用意愿 / Part 5: Satisfaction and Continuance Intention
请根据你的整体体验，对以下陈述进行评分
Please rate the following statements based on your overall experience.
我对使用同程旅行进行“特种兵式旅游”的整体体验感到满意。
I am satisfied with my overall experience of using Tongcheng Travel for “Special Forces-Style Tourism.”
很不满意
很满意
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20.
同程旅行能够有效满足我“高效、省时、省钱”的旅游需求。
Tongcheng Travel effectively meets my needs for “efficient, time-saving, and budget-friendly” travel.
很不满意
很满意
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21.
未来规划“特种兵式旅游”时，我愿意优先选择同程旅行。
In the future, I would prefer to use Tongcheng Travel again when planning “Special Forces-Style Tourism.”
很不满意
很满意
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22.
我会向朋友或同学推荐使用同程旅行规划“特种兵式旅游”。
I would recommend Tongcheng Travel to friends or classmates for planning “Special Forces-Style Tourism.”
很不满意
很满意
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23.
相比其他旅游平台，我认为同程旅行更适合“特种兵式旅游”。
Compared to other travel platforms, I believe Tongcheng Travel is more suitable for “Special Forces-Style Tourism.”
很不满意
很满意
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24.
第六部分：开放式问题 / Part 6: Open-Ended Questions
在你看来，同程旅行在支持“特种兵式旅游”方面，最需要改进的地方是什么？
In your opinion, what is the most important area Tongcheng Travel needs to improve to better support “Special Forces-Style Tourism”?
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25.
你对本次调查或研究主题是否有其他意见或建议？
Do you have any other comments or suggestions regarding this survey or the research topic?
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