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International Students' Cultural Preferences and Demand for Cultural IP Derivatives
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1. Your Nationality:
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2. Your Gender:
Male
Female
Prefer not to say
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3. Your Age Group:
18 - 22 years old
23 - 26 years old
27 - 30 years old
31 years old and above
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4. Your Duration of Study in China:
Less than 1 year
1 - 2 years
3 - 4 years
5 years and above
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5. Your Field of Study:
Humanities and Social Sciences
Science and Engineering
Arts
Economics and Management
Others
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6. How well do you understand the cultural exchange content related to the Belt and Road Initiative?
Very well
Not at all
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4
3
2
1
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7. Through which channels do you learn about Chinese culture (Multiple choices allowed):
[Multiple]
Social media (TikTok/Instagram, etc.)
Films, TV dramas/Documentaries
Cultural events/Exhibitions
Campus exchange activities
Books/Literature
Recommendations from friends
Cultural and tourism experiences
Others
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8. Which types of Chinese culture are you most interested in (Multiple choices allowed):
[Multiple]
Traditional philosophical thoughts (Confucianism/Taoism, etc.)
Classical literature and art (Ancient poetry/Calligraphy/Traditional Chinese painting, etc.)
Intangible cultural heritage crafts (Paper - cutting/Pottery making/Kesi silk weaving, etc.)
Folk culture (Festivals/Etiquette/Cuisine, etc.)
Traditional costumes (Hanfu/Tang suits, etc.)
Traditional Chinese opera (Peking Opera, etc.)
Contemporary Guochao culture
Scientific and technological cultural achievements
Others
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9. What cultural content of your home country do you think is worthy of being promoted to the international community (Multiple choices allowed; supplements are welcome, and specific names are recommended):
[Multiple]
Traditional costume elements
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Folk festivals/Etiquette
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Distinctive art forms (Music/Dance/Painting, etc.)
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Catering culture
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Myths and legends/Folktales
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Intangible cultural heritage crafts
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Modern cultural trends
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Others
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10. Are you interested in the cultures of other countries along the Belt and Road?
Not interested at all
Very interested
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11. If you are interested in the cultures of these countries, which aspects attract you most (Multiple choices allowed):
[Multiple]
Traditional costume elements
Folk etiquette culture
Distinctive art forms
Catering culture
Architectural styles
Myths and legends
Others
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12. What do you think are the main problems in the current process of Chinese culture going global (Multiple choices allowed):
[Multiple]
Single and rigid cultural symbols
Insufficient interpretation of cultural connotations
Lack of innovation in communication forms
Low acceptance among international audiences
Cultural disconnection from modern aesthetics
Others
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13. What core connotations of Chinese culture do you think are most worthy of dissemination (Multiple choices allowed):
[Multiple]
The inclusive concept of "harmony in diversity"
The ecological wisdom of "harmony between humans and nature"
The spirit of perseverance
The craftsman spirit of striving for excellence
The sense of family and country
Others
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14. In the process of cultural communication, which focus should the presentation of cultural stories prioritize :
Restoration of traditional classics
Adaptation from a modern perspective
Narrative integrating Chinese and foreign cultures
Youthful and interesting expression
In-depth interpretation of connotations
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15. Are you willing to take the initiative to spread Chinese culture or the cultures of other countries along the Belt and Road to others :
Not willing at all
Very willing
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16. Which styles of cultural IP images do you prefer (Multiple choices allowed):
[Multiple]
Cute and lovely style
Chinese - style freehand brushwork style
Cyberpunk tech style
Realistic and exquisite style
Minimalist flat style
Retro classic style
Trendy and personalized style
Others
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17. Which elements do you pay more attention to in the design of cultural IP images (Multiple choices allowed):
[Multiple]
Recognizability of cultural elements
Aesthetic appearance
Distinctive personality traits
Rich story connotations
Distinctive regional features
Adaptability to international aesthetics
Others
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18. What is your acceptance of the form of "designing IP images that integrate Chinese cultural elements and those of countries along the Belt and Road":
Completely unacceptable
Very acceptable
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19. If integrated cultural IP images are designed, what way of element integration do you prefer :
Taking Chinese culture as the core and integrating elements from countries along the route
Taking the culture of countries along the route as the core and integrating Chinese elements
Balanced integration of cultural elements from both sides
Flexible adjustment of focus according to different themes
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20. What core characteristics do you think a cultural IP image should have (Multiple choices allowed):
[Multiple]
High affability
Distinctive memorability
Strong cultural representativeness
Unique style
Ability to arouse emotional resonance
Others
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21. What gender tendency do you prefer for cultural IP images:
More masculine
More feminine
Neutral style
No specific preference
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22. Have you ever purchased cultural derivative products:
Often
Occasionally
Seldom
Never
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23. What are your main purposes for purchasing cultural derivative products (Multiple choices allowed):
[Multiple]
Personal collection
Daily use
Gift - giving
Cultural commemoration
Hobby
Others
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24. Which types of cultural derivative products do you prefer (Multiple choices allowed):
[Multiple]
Blind boxes and figurines
Small accessories such as pendants/buckles
Stationery (Pens/Bookmarks, etc.)
Clothing accessories (Cultural T-shirts/Accessories, etc.)
Home decorations
Digital peripherals (Phone cases, etc.)
Cultural and creative books
Featured food gift boxes
Others
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25. What is your willingness to buy blind boxes integrating cultural elements:
Completely unwilling
Very willing
1
2
3
4
5
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26. What are the main factors affecting your purchase of cultural blind boxes (Multiple choices allowed):
[Multiple]
Attractiveness of IP images
Cultural connotation value
Product quality and texture
Price range
Collection value
Supporting story content
Others
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27. What price range can you accept for a single cultural blind box:
Below 50 yuan
50 - 100 yuan
100 - 150 yuan
150 - 200 yuan
Above 200 yuan
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28. What price range can you accept for the combined product of "IP image + pendant/buckle":
Below 30 yuan
30 - 50 yuan
50 - 80 yuan
80 - 100 yuan
Above 100 yuan
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29. If a "series of cultural IP derivative product sets" (including blind boxes, pendants and supporting story booklets, for example) are launched, what price can you accept for the set:
Below 100 yuan
100 - 150 yuan
150 - 200 yuan
200 - 250 yuan
Above 250 yuan
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30. Through which channels do you prefer to purchase such cultural derivative products (Multiple choices allowed):
[Multiple]
Offline cultural and creative stores/Exhibitions
E-commerce platforms (Taobao/Amazon, etc.)
Campus - surrounding stores
Live streaming on social media
Official brand websites
Others
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31. Are you willing to pay a premium for "limited editions/hidden editions" of cultural derivative products:
Yes, can accept a 10% - 20% premium
Yes, can accept a 20% - 30% premium
Yes, can accept a premium of more than 30%
No
Depends on the attractiveness of the product
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32. What do you pay more attention to for small derivative products such as pendants and buckles (Multiple choices allowed):
[Multiple]
Portability
Design and appearance
Cultural recognizability
Practicality
Price
Others
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33. What forms of cultural communication would you like to be attached to cultural derivative products (Multiple choices allowed):
[Multiple]
QR - code linked story explanations
Supporting small paper albums
Cultural details implied in the products themselves
Online series of short videos
Others
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34. What specific suggestions do you have for "creating IPs and their derivative products that integrate cultural elements of countries along the Belt and Road":
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35. Apart from the above - mentioned contents, if you have other ideas about cultural communication or related products, please add them here:
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International Students' Cultural Preferences and Demand for Cultural IP Derivatives
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