pk消费者研究

Purpose: To understand user preferences and decision-making processes regarding the OPPO A Series, helping us improve products and services. This survey will take approximately 3-5 minutes. Your responses are anonymous and greatly appreciated.
*
1. Your Gender?
Male
Female
*
2. Your Age Group?
18 – 25 years old
26 – 35 years old
36 – 50 years old
51 years or above
*
3. Your Current Occupation?
Student
White-collar Professional / Office Worker
Self-employed / Business Owner
Homemaker / Unpaid Family Worker
Blue-collar / Technical Worker
Retired
Other:
*
4. Your Average Monthly Income Range?
40,000 – 60,000
100,000 – 120,000
130,000 – 150,000
Above 150,000
*
5. Who is the primary user of this OPPO A Series phone?
Myself
A family member (Please specify: Spouse / Child / Parent)
A friend
*
6. What brand was your previous smartphone?
Apple
Samsung
Infinix＆Tecno
Xiaomi / Redmi
OPPO
VIVO
Other:
*
7. Before purchasing, how did you first learn about the OPPO A Series? (Select up to 3)【请选择3项】
Social Media (TikTok, Facebook, Instagram, YouTube)
Search Engines (Google, etc.)
E-commerce Platforms (Daraz, etc.)
Recommendation from Friends/Family
Physical Store / Promotional Event
Tech Websites / Review Sites
TV / Outdoor Advertising
*
8. What were the TOP 3 features that attracted you to the OPPO A Series?【请选择3项】
Large Battery (7000mAh)
Fast Charging (SUPERVOOC)
Durability (Military-grade Shock Resistance / IP69 Waterproof)
AI Camera Features (AI Unblur, AI Eraser, AI Clarity Enhancer, etc.)
Design & Appearance
Memory & Storage (8GB+8GB RAM / Large Storage)
Operating System (ColorOS)
Price Value
*
9. Before deciding, how did you verify if this phone was right for you? (Select up to 2)【请选择2项】
Tried it hands-on in a store
Watched/Read online reviews
Asked for opinions from friends/family
Compared specifications with other models
Checked user ratings/feedback
*
10. What was the KEY factor that finally made you decide to purchase?
Price / Ongoing Promotion
Free Gifts / Lucky Draw Activity
After-sales Service Warranty
Trust in the OPPO Brand
Features Met My Needs
Strong Recommendation from Someone
*
11. Where did you purchase your last phone?
Physical Store
E-commerce Website/App
Purchased through a Friend/Family Member
Mobile Network Operator Store
*
12. What is your biggest expectation for using this phone? (Open-ended)(e.g., Long battery life, Great camera for photos, Durability for daily use, Smooth gaming performance)
问卷星提供技术支持
举报