The questionnaire about the impact of the pension schemes switch on Aviva company.

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1.

Are you a customer of Aviva?

Yes
No (intend to buy)
No (no intention to buy)
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2.

How old are you?

18-25 years old
26-35 years old
36-45 years old
46-55 years old
Over 56 years old
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3.

What is your occupation?

In-service personnel
Retirement
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4.

Have you noticed the adjustment of pension products by Aviva Insurance Company?

Yes, I noticed it.
No, but I'm interested in it.
No, I'm not interested either.
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5.

How do you think these product adjustments affect your desire to buy?

Have a new desire to buy (added purchase)
No desire (added purchased)
Have a new desire to buy (no additional purchase)
No desire (no additional purchase)
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6.

Are you satisfied with the new pension policy marketing strategy of Aviva Insurance Company?

Very satisfied
Be satisfied
Same
Dissatisfied
Very dissatisfied
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7.

How do you think the marketing strategy of Aviva Insurance Company affects your desire to buy?

New desire to buy
No desire
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8.

Do you think the new pension policy has increased your willingness to buy personal pension products?

There is an increase
No impact
There is a reduction
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9.

What do you think are the advantages of the new pension plan over the old one?

More flexible investment options
Simplified pension system
Better tax incentives
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10.

If you plan to buy, what is your expected investment amount?

Less than £1,000
£1,000 to £5,000
£5,001 to £10,000
£1,001 to £20,000
More than £20,000
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11.

Do you think the conversion of old and new pension policies will lead to increased competition in the pension industry?

Competition will increase
Uncertain
Competition will be reduced
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12.

How do you think more insurance companies entering the market will affect your choice of pension products?

It will increase my choices, which is a good thing.
It will make the market more chaotic and difficult to choose.
It doesn't have much impact
13.

What suggestions or comments do you have on the new pension products of Aviva Insurance Company?

14.

What else do you think needs to be improved in the new pension policy?

15.

Would you like to recommend the new pension products of Aviva Insurance Company to your relatives and friends? Why?

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