Consumer Perceptions and Behaviors Regarding McDonald's Pricing in China

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1.
Have you purchased from McDonald's in mainland China within the past 3 months?
yes
no(If selected, the survey will end with a thank you message.)
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2.
On average, how often do you purchase from McDonald's?
Several times a week
Once a week
2-3 times a month
Once a month or less
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3.
Which of the following McDonald's product categories have you purchased in the past 6 months? (Select all that apply)【多选题】
Core Value Meals / Combos (e.g., McValue Lunch)
Limited-Time / Signature Burgers
McCafé beverages (coffee, tea）
McCafé pastries or desserts
Breakfast items
Desserts ＆ Snacks (e.g., Apple Pie)
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4.
McDonald's regular meal combos (e.g., burger, fries, drink) offer good value for money.
Strongly Disagree
Strongly Agree
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5.
The "Value Picks" or "1+1=12" type promotions are a primary reason for me to choose McDonald's over other fast-food options.
Strongly Disagree
Strongly Agree
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6.
I perceive McCafé beverages (e.g., lattes) as a premium product compared to McDonald's core burger menu items.
Strongly Disagree
Strongly Agree
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7.
I am willing to pay a higher price for McDonald's limited-time or "Signature" burgers compared to their regular burgers.
Strongly Disagree
Strongly Agree
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8.
Thinking about your most recent purchase, which was the MOST important factor in your choice?
Price / Promotion
Convenience / Location
Craving for a specific product
Speed of service
Habit / Routine
Other
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9.
How important are mobile app offers (coupons, member discounts) in your decision to purchase from McDonald's?
Not important at all
Slightly important
Moderately important
Very important
Extremely important
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10.
Please select your age group:
Under 18
18～24
25～34
35～44
45 or above
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11.
Please select the city tier of your primary residence:
Tier-1 City (e.g., Beijing, Shanghai)
Tier-2 City (e.g., Chengdu, Hangzhou)
Tier-3 City or below
I prefer not to say
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