大学生情绪消费调查问卷
Questionnaire on emotional consumption of college students

Dear students,
This anonymous survey explores college students' "emotional consumption" (e.g., concerts, blind boxes, internet-famous restaurant check-ins). Data is for academic use only—your personal information is strictly confidential. 
With 13 questions (3-5 mins), your honest answers are invaluable. Thank you for your time! Let's start~
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1.
Are you a current college student (including undergraduate and graduate students)?
Yes
No
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2.
In the past 3 months, have you had any "emotional consumption" (such as attending performances, buying cultural and creative products/blind boxes, checking in at internet-famous stores, urban walks, drinking milk tea/coffee, etc., for relaxation or pleasure)?
Yes
No
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3.
In the past 3 months, what are the most common types of emotional consumption you have engaged in (multiple choices allowed)?【多选题】
Performance/event tickets (concerts, music festivals, dramas, ball games, etc.)
Urban walks/cultural check-ins (parks, museums, internet-famous scenic spots, etc.)
Collections such as cultural and creative products/blind boxes/figurines
Internet-famous catering/desserts and milk tea
Video memberships/game top-ups/digital albums
Beauty, fashion, and niche accessories (non-essential, just for liking)
Others (please specify)
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4.
In the past 3 months, approximately how much did you spend on emotional consumption per month?
50 yuan or less
51-200 yuan
201-500 yuan
501-1000 yuan
1001 yuan or more
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5.
How frequently do you engage in emotional consumption?
1-2 times a week
2-3 times a month
1 time a month
1 time every 2-3 months
Uncertain, depending on mood/opportunity
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6.
How effective do you think emotional consumption is in improving your mood？
很不同意
很同意
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7.
When choosing emotional consumption, what factors do you value most (please rank by importance, 1=most important, 4=least important)?【排序题】
  • Inner pleasure (your own happiness is the most important)
  • Social sharing value (suitable for posting on Moments/discussing with friends)
  • Uniqueness of experience (rarely seen in daily life, fresh and interesting)
  • Cost-effectiveness (reasonable price, value for money)
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8.
What was your most recent emotional consumption item?
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9.
How did you feel about this consumption？
Worthwhile
Disappointing
Average
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10.
 What are your views or suggestions on college students' emotional consumption? (e.g., Do you think it's easy to make impulsive purchases? Are there any cost-effective ways of emotional consumption?)
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11.
Your gender
Male
Female
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12.
Your grade
Freshman
Sophomore
Junior
Senior
Graduate student (Master/PhD)
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13.
What is your approximate monthly living expense?
1500 yuan or less
1501-2500 yuan
2501-4000 yuan
4001 yuan or more
Thank you so much for your sincere sharing! This questionnaire has come to an end. Wish you a happy life and all the best!
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