问卷说明Dear ladies and gentlemen,
I am a student majoring in SUFE business management. I am currently conducting research on the localisation strategy of Starbucks product supply chain in China, focussing on the theme of consumer purchasing behaviour, out-of-stock experience and inventory management optimisation, aiming to complete relevant academic research reports. In order to fully collect real feedback from the market and objectively analyse the current situation and improvement direction of Starbucks in terms of product supply and consumer experience, this research is specially carried out.
This questionnaire contains a total of 15 single-choice questions. All the collected information is only used for research, analysis and academic research. We will strictly abide by the principle of confidentiality and will not disclose any personal information. Each of your feedbacks will be an important reference.
Thank you very much for your support and cooperation!
尊敬的女士 / 先生们：
我是来自上海财经大学国际教育学员商务管理专业的学生，目前正围绕中国星巴克产品供应链本地化战略，聚焦消费者购买行为、缺货体验及库存管理优化这一主题开展调研，旨在完成相关学术研究报告。为充分收集市场真实反馈，客观分析星巴克在产品供应与消费者体验方面的现状及改进方向，特开展本次调研。
本次问卷共包含 15 道单项选择题，所有收集到的信息仅用于调研分析与学术研究，我们将严格遵守保密原则，不会泄露任何个人相关信息。您的每一份反馈，都将成为重要参考。
衷心感谢您的支持与配合！
