My name is ZhouTing, and I am a postgraduate student pursuing a Master of Communication at Taylor's University. This questionnaire is part of my academic research project and it aims to understand how consumers perceive brand crisis responses on social media platforms, particularly in the context of Douyin. You will be asked to read a brief description of a brand crisis situation, followed by a brand’s official response.
All responses are anonymous and confidential and will be used for academic research purposes only. Participation in this survey is entirely voluntary, and you may stop at any time.
The questionnaire will take approximately 5–8 minutes to complete. By continuing, you confirm that you are 18 years old or above and agree to participate in this study.
