A Study on Consumer Acceptance of Counterfeit Furniture消费者对假冒家具接受度的研究

Dear interviewee:

The purpose of this survey is to understand consumers' acceptance of counterfeit

furniture and the core influencing factors. All data is only used for academic research and your personal information will be strictly kept confidential. The questionnaire filling

process takes about 5 minutes. Please answer according to your actual situation. Thank you for your support and cooperation!

尊敬的受访者：

本次调查旨在了解消费者对仿冒家具的接受度及其核⼼影响因素 。所有数据仅⽤于学术研 究， 您的个⼈信息将严格保密 。填写问卷⼤约需要5分钟 。请根据您的实际情况作答 。感谢 您的⽀持与合作！
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1.

Gender 性别

Male 男性
Female ⼥性
Prefer not to say 不愿透露
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2.

Age 年龄

20-35 years old (young people in first tier cities) 20-35岁
36-55 years old (middle-aged family group)36-55岁
Other age groups 其他年龄组
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3.

City level where you are located:您所在的城市级别：

First tier cities ⼀线城市
Second tier cities ⼆线城市
County towns and below 县城及以下地区
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4.

What is your approximate personal monthly income (RMB)? 您的个⼈⽉收⼊⼤ 约是多少（ ⼈⺠币）？

Below 5,000 RMB
5,001–10,000 RMB
10,001–20,000 RMB
20,001–30,000 RMB
Above 30,000 RMB
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5.
Your furniture consumption scenario (multiple choices):您的家具消费⽅案（多选）：【多选题】
Home decoration 家居装饰
Shared living 合租⽣活
Office layout 办公室布局
Other 其他
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6.

What do you think is the proportion of non use value costs such as design,

marketing, and distribution in the high prices of branded furniture?您认为品牌家具的⾼价中， 设计 、营销和分销等⾮使⽤价值成本所占的⽐例是多少？

Very high (accounting for over 50%) ⾮常⾼ （ 占⽐超过 50%)
High (accounting for 30% -50%) 高（占30%-50%）
Generally (accounting for 10% -30%) 一般而言（占10%-30%）
Low (less than 10%) 低（低于10%）
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7.
Do you think the price premium of branded furniture matches its actual use value? 你认为品牌家具的溢价与其实际使用价值相符吗？
Completely mismatched (premium too high) 完全不匹配（溢价过高）
Not quite matching 不太匹配
Basic Match 基本匹配
Perfect match 完美匹配
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8.
If counterfeit furniture uses materials and craftsmanship similar to the genuine product, are you willing to choose counterfeit products to save costs? 如果仿冒家具使用的材料和工艺与正品相似，你愿意为了节省成本而选择仿冒产品吗？
Very willing 非常乐意
More willing 愿意
Not sure 不确定
Not very willing 不太愿意
Very unwilling 非常不愿意
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9.
What is your priority for balancing "price" and "functional experience" when choosing furniture? 在选择家具时，您如何权衡“价格”和“功能体验”？
Price priority, functional standards are sufficient 价格优先，功能标准足够。
Priority given to functionality, price can be appropriately discounted 功能性优先，价格可适当折扣。
Both are equally important 两者都同样重要
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10.
Do you think the price advantage of counterfeit furniture compared to genuine products is its core attraction?你认为仿冒家具相对于正品的价格优势是其核心吸引力吗？
Yes (core attraction) 是的（核心吸引力）
Has a certain impact, but not the core 有一定影响，但并非核心影响。
Basically no impact 基本没有影响
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11.
Do you agree with the viewpoint that there is no need to pay excessive additional costs for brand symbols?您是否同意“无需为品牌标识支付过高的额外费用”的观点？
I strongly agree 我非常同意
I quite agree 我基本同意
Neutral 中性的
I don't quite agree 我不太同意
I strongly disagree 我完全不同意
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12.
Do you proactively calculate the "cost-effectiveness" ratio when making decisions when purchasing furniture?在购买家具时，您是否会主动计算“性价比”比率？
Every time 每次
Often 经常
Occasionally 偶尔
Very rarely 很少
Never 从不
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13.
How much trust do you have in the quality stability of branded furniture?您对品牌家具的质量稳定性有多信任？
Very trusting 非常信任
More trusting 比较信任
Generally 一般信任
Not very trusting 不太信任
Very distrustful 非常不信任
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14.
Do you think that some furniture brands have a situation of "lowering material standards/simplifying processes but increasing prices"? 你认为有些家具品牌存在“降低材料标准/简化工艺但提高价格”的情况吗？
It definitely exists 它确实存在。
Possible existence 可能存在
Not sure 不确定
It's unlikely 不太可能存在
It definitely doesn't exist 它绝对不存在。
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15.
How much do you rely on "brand reputation" when choosing furniture?在选择家具时，您对“品牌声誉”的依赖程度如何？
Extremely high (only select well-known brands) 极高（仅限精选知名品牌）
Higher (priority given to brand) 更高（优先考虑品牌）
General (as a reference factor) 一般而言（作为参考因素）
Low (not paying much attention to the brand) 低（不太在意品牌）
Extremely low (without considering the brand) 价格极低（不考虑品牌因素）
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16.
How much trust do you have in furniture merchants recommended by acquaintances? 您对熟人推荐的家具商有多信任？
Very trusting 非常信任
More trusting 比较信任
Generally 一般信任
Not very trusting 不太信任
Very distrustful 非常不信任
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17.
Will offline experience (checking materials and craftsmanship) increase your trust in counterfeit furniture?线下体验（检查材料和工艺）会增加您对仿冒家具的信任吗？
Will (significantly increase) 会（显著增加）
Will (slightly increased) 会（略有增加）
No impact 无影响
won't 不会
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18.
Do you prefer to believe in "furniture quality verified by acquaintances" rather than brand promotion?你更倾向于相信“熟人验证的家具质量”而不是品牌宣传吗？
Very inclined 非常倾向于
More inclined 比较倾向于
Neutral 一般倾向于
Not very inclined 不太倾向于
Very not inclined 非常不倾向
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19.
To what extent are you concerned about the quality of counterfeit furniture sold in small home stores?您对小型家居用品店出售的假冒家具的质量有多担忧？
Very concerned 非常担忧
I am quite concerned 比较担忧
Generally 一般担忧
Not too worried 不是很担忧
I'm not worried at all 完全不担忧
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20.
Do you think "tangible physical experience" is more important than "abstract trust brought by a brand"?你认为“有形的实体体验”比“品牌带来的抽象信任”更重要吗？
Very important 很重要
More important 比较重要
Neutral 一般重要
Not very important 不太重要
Very unimportant 不重要
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21.
How much does the furniture purchasing advice from family elders (such as prioritizing practical and low-priced items) affect you? 来自长辈的家具购买建议（例如优先考虑实用且价格低廉的家具）对你的影响有多大？
Greatly (completely obedient) 非常（完全服从）
Larger (main reference) 较大（主要参考）
General (as a reference) 一般（作为参考）
Small (occasionally referenced) 小（偶尔提及）
No impact 无影响
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22.
Will recommendations from roommates/colleagues about counterfeit furniture affect your choice?室友/同事对假冒家具的评价会影响你的选择吗？
Will have a significant impact 将产生重大影响
Will (slightly affected) 会（略受影响）
No impact 无影响
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23.
How does sharing the furniture purchasing experience of neighbors/community residents affect your decision-making? 分享邻居/社区居民的家具购买经验会如何影响你的决策？
Extremely large 极其庞大
Larger 大
Generally 一般
Smaller 小
None 没有
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24.
Would you choose counterfeit furniture that is widely recognized by everyone in order to integrate into a group (such as shared living or community)? 为了融入某个群体（例如合租或社区），你会选择人人都认识的仿冒家具吗？
Very likely 很有可能
More likely 更有可能
Not sure 没有把握
It's unlikely 不太可能
Very unlikely 极不可能
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25.
Would you enhance the style display of your home space by choosing counterfeit well-known brand furniture?你会选择仿冒知名品牌家具来提升家居空间的格调吗？
Very likely 很有可能
More likely 比较有可能
Not sure 不确定
It's unlikely 不太可能
Very unlikely 非常不可能
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26.
Do you care whether furniture is genuine or counterfeit when sharing home scenes on social media?在社交媒体上分享家居照片时，你会在意家具是正品还是仿品吗？
Very concerned 非常担忧
More concerned 比较令人担忧
Generally 一般担忧
Not too concerned 不是很担忧
I don't care at all 不在意
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27.
Do you think the appearance design of counterfeit furniture can meet your social display needs?您认为仿冒家具的外观设计能够满足您的社交展示需求吗？
Fully capable of meeting 完全能够满足
Basically able to meet 基本满足
Not sure 不确定
Not very satisfied 不太满足
Completely unable to meet 完全不能满足
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28.
What is the core reason why you choose or reject counterfeit furniture?您选择或拒绝假冒家具的核心原因是什么？
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29.

If you have experience using counterfeit furniture, what impact does long-term usage experience (such as durability, after-sales) have on your subsequent furniture purchase decisions?

如果您有使用假冒家具的经验，长期使用体验（如耐用性、售后服务）会对您后续的家具购买决策产生什么影响？ 

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