中医药慢病管理科普内容需求与偏好调查｜Survey on Bilingual TCM Content: Needs & Preferences

请选择您参与本次调研的主要身份（单选）

Please select your main identity to participate in this research (single choice)

A. 国际朋友（对中医药感兴趣或身处中国） International Friend (interested in TCM / based in China)

B. 中国朋友（经常与国际朋友交流中医药） Chinese Friend (often discuss TCM with international friends)

您目前与中医药或中国最主要的关联是？（单选）| What is your primary connection to TCM or China?（single choice）

A. 在华工作/学习/长期居住 Working, studying, or living long-term in China

B. 对中医药或中国文化感兴趣（无论身在何处） Interested in TCM/Chinese culture (anywhere)

C. 其他 Other:

您是否有需要长期管理的健康状况（如高血压、焦虑、关节炎等）？（单选）Are you managing any long-term health condition?（single choice）

A. 是，我有 Yes, I am.

B. 否，我主要为保健或文化兴趣 No, I‘m mainly interested for wellness or cultural reasons.

您对以下中医核心概念的熟悉程度如何？| How familiar are you with these core TCM concepts?

【以下术语在本问卷中的含义| Notes on terms used below：

1.气 / Qi (Vital Energy): 中医中维持生命活动的基本能量或动力。

In TCM, the fundamental energy or motive force that sustains life activities.

2.阴阳 / Yin-Yang: 描述事物间相互对立、依存和转化关系的哲学概念。

A philosophy describing the opposing, interdependent, and transformative relationships in all things.

3.经络 / Meridians (Energy Pathways): 中医理论中，“气”和“血”在体内运行的通路网络。

The network of pathways through which Qi and Blood circulate in the body.】

A.从未听过 Never Heard

B.听过但不懂 Heard, Not Understood

C.大致了解 Generally Understand

D.很熟悉 Very Familiar

对于“上火 (Shanghuo)”这个常见概念，以下哪种解释方式对您最有用？（单选）| For the concept "Shanghuo," which explanation is most helpful?（single choice）

【说明：上火 / Shanghuo (“Having Excessive Heat”): 一种描述身体出现“热性”失衡状态的民间说法。

A folk term describing a state of “heatiness” or inflammatory imbalance.】

A. 症状列举: “指喉咙痛、牙龈肿、痤疮、烦躁等一组‘热性’症状。” | “Refers to a set of ‘heaty’ symptoms...”

B. 比喻类比: “就像身体内部的‘ thermostat（恒温器）’调得太高了。” | “It‘s like your body‘s internal ‘thermostat’ is set too high.”

C. 原因说明: “通常与吃太多辛辣油炸食物、熬夜或压力大有关。” | “Often related to eating too much spicy/fried food...”

D. 不需要解释，我知道这个词。 | “No explanation needed, I know this term.”

当阅读包含“气血不足 (Qi and Blood Deficiency)”这类术语的句子时，您希望如何获取解释？（单选）| How do you prefer to access explanations for terms like "Qi and Blood Deficiency"?（single choice）

【说明：气血不足 / Qi and Blood Deficiency: 一种中医证型，常表现为疲劳、乏力、面色苍白等。

A TCM pattern often showing fatigue, weakness, pale complexion...】

A. 在术语首次出现时，用括号嵌入简短解释。 | “Brief explanation in parentheses when the term first appears.”

B. 通过鼠标悬停或点击术语，弹出解释框。 | “Hover over or click the term for a pop-up explanation.”

C. 在页面边缘或章节末尾有统一的注释区。 | “Uniform notes in the margin or at the end of the section.”

D. 不需要，我可以理解。 | “Not needed, I can understand.”

对于一本双语（中英）中医药科普手册，您最看重以下哪一点？（单选）| For a bilingual TCM handbook, which is most important to you?（single choice）

A. 语言精准易懂，专业术语有清晰解释。 | “Clear language with precise explanations of professional terms.”

B. 设计美观，图文并茂，阅读体验好。 | “Beautiful design, rich visuals, and a good reading experience.”

C. 内容实用，提供具体的自我调理步骤或建议。 | “Practical content with specific self-care steps or advice.”

D. 文化背景丰富，帮助理解中医哲学。 | “Rich cultural context to understand TCM philosophy.”

您最希望以哪种形式接收中医药健康信息？（单选）| What is your preferred format for receiving TCM health information?（single choice）

A. 图文并茂的文章或电子手册 | “Illustrated articles or e-handbooks”

B. 短视频（如TikTok/Reels/YouTube Shorts） | “Short videos”

C. 信息图或漫画 | “Infographics or comics”

D. 播客或音频节目 | “Podcasts or audio programs”

E. 互动工具或自测问卷 | “Interactive tools or self-assessment quizzes”

关于中医药，您最大的一个疑问或最想了解的一个话题是什么？｜What is your biggest question or the one topic you most want to learn about regarding TCM?

10.

对于制作面向国际朋友的中医药双语内容，您还有其他建议吗？｜Any other suggestions for creating bilingual TCM content for international friends?

11.

在您向国际朋友介绍中医药时，您认为最大的挑战是？（单选）| When introducing TCM to international friends, what is the biggest challenge? （single choice）

A. 找不到完全对应的英文词汇。 | “No exact English equivalent for the terms.”

B. 对方缺乏中国文化/哲学背景。 | “They lack Chinese cultural/philosophical background.”

C. 对方执着于寻求“科学证据”或“分子式”。 | “They insist on seeking ‘scientific evidence’ or ‘molecular formulas.’”

D. 我自己对一些概念也理解不够透彻。 | “I don’t understand some concepts thoroughly enough myself.”

12.

您认为，最能帮助国际朋友理解中医的“桥梁概念”是什么？请分享1-2个您用过且有效的比喻或解释。| What is the best “bridging concept” to help international friends understand TCM? Please share 1-2 effective metaphors.

13.

如果要制作一本给外籍人士的中医药科普手册，您认为最必须避免的“坑”是什么？（多选）| If creating a TCM handbook for international friends, what are the must-avoid pitfalls?（multiple choice）【多选题】

A. 使用太多玄学词汇，不接地气。 | “Using too many metaphysical terms, not down-to-earth.”

B. 夸大疗效，听起来像广告。 | “Exaggerating efficacy, sounds like advertising.”

C. 直接翻译中文教材，生硬难懂。 | “Direct translation of Chinese textbooks, stiff and hard to understand.”

D. 忽略安全性提示（如药物相互作用）。 | “Neglecting safety warnings (e.g., drug interactions).”

E. 缺乏真实的外籍人士使用案例。 | “Lacking real case studies from international users.”

14.

感谢您的宝贵时间和真诚分享！您的见解将直接帮助我们打造更易懂、更有用的中医药国际科普内容。如需了解项目进展或获取科普资料，请留下邮箱（可选）。Thank you for your valuable time! Your insights will help us create better TCM content. If you'd like to follow the project or receive materials, please leave your email (optional).