问卷说明尊敬的参与者:
我是一名来自伯明翰大学的大三学生。我正在进行一项关于利用增强现实(AR)游戏化营销来影响化妆品购买行为的学术研究。此研究关注采用了这一营销方式的品牌 - 完美日记。 作为该品牌的消费者之一,我诚邀您参与此次研究。完成问卷大约需要 5分钟。参与完全是自愿的。您无需提供任何个人身份信息,如姓名和联系方式。您提供的数据也将仅用于此次研究。非常感谢您的参与。
Dear participant,
I am a third-year student at the University of Birmingham. I am undertaking an academic research on the use of augmented reality (AR) gamified marketing to influence the purchase of cosmetics. In the research, I will be focusing on Perfect Diary which is a popular cosmetic brand in China that uses this approach to marketing. As one of the consumers of this brand, I am inviting you to take part in this research by completing this survey questionnaire. It will take you about 5 minutes to complete and participation is entirely voluntary. You are not required to provide any personally identifiable information such as names and contacts. The data you provide will also be used solely for this research. Your participation is highly appreciated.