QUESTIONNAIRE

Dear Survey Participant:

Thank you in advance for taking the time to complete this survey. The research objective is to explore the role of green packaging design in green customer citizenship behavior. The survey should take no longer than 10 minutes to complete and your participation is vital part of my study project. Also, no identifying information about you will be released to anyone and I want to assure you that your responses are both anonymous and confidential.

Your cooperation is well appreciated. Again, thank you for your time.

Best regards,

Section 1: Personal Profile

This part is about your background information. Please tick (P) the appropriate answer in the box given. 

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1.Specify your gender
Male
Female
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2.Specify your age
21-30
31-40
41-50
> 51
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3.Your highest educational level
Belolw high school
High school or equivalent
Bachelor degree
Above Bachelor’s degree
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4. Specify your occupation
Home-maker
Students
Officials
Tradesman
Workers
Retired
Others
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5. Monthly income level
< 2000 CNY
2001-4000 CNY
4001-6000 CNY
6001-8000 CNY
Above 8001 CNY

Section 2: Perception of your shopping experience

The research objective is to explore the role of green packaging design in green customer citizenship behavior. This part is about your perception of your shopping experience related o green products. Please circle the appropriate answer in the box given.

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Part 1: Green packaging design

Strongly disagreeDisagreeNeutralAgreeStrongly agree
Q1 The practicality of the material.
Q1 The practicality of the material.
Q2 The recyclability of the material.
Q2 The recyclability of the material.
Q3 The environmental harmlessness of the packaging elements.
Q3 The environmental harmlessness of the packaging elements.
Q4 The perceived safety of the packaging elements.
Q4 The perceived safety of the packaging elements.
Q5 The extent to which the packaging reflects environmental protection.
Q5 The extent to which the packaging reflects environmental protection.
Q6 The promotion of environmental education through packaging.
Q6 The promotion of environmental education through packaging.
Q7 The trustworthiness of green packaging.
Q7 The trustworthiness of green packaging.
Q8 The ability of green packaging to raise public awareness.
Q8 The ability of green packaging to raise public awareness.
Q9 The ease of handling the packaging.
Q9 The ease of handling the packaging.
Q10 The practical value of the packaging.
Q10 The practical value of the packaging.
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Part 2: Green brand image

Strongly disagreeDisagreeNeutralAgreeStrongly agree
Q11 The practicality of S-courier service company's green products.
Q11 The practicality of S-courier service company's green products.
Q12 The quality level of S-courier service company's green products.
Q12 The quality level of S-courier service company's green products.
Q13 The focus on continuous functional improvement in S-courier service company's products.
Q13 The focus on continuous functional improvement in S-courier service company's products.
Q14 The trendiness of using S-courier service company green products.
Q14 The trendiness of using S-courier service company green products.
Q15 The reflection of personal style through using S-courier service company green products.
Q15 The reflection of personal style through using S-courier service company green products.
Q16 The reputation of S-courier service company.
Q16 The reputation of S-courier service company.
Q17 The interesting impression from S-courier service company's green products.
Q17 The interesting impression from S-courier service company's green products.
Q18 The comfort level provided by S-courier service company's green products.
Q18 The comfort level provided by S-courier service company's green products.
Q19  The comparative experience of S-courier service company's green products versus others.
Q19  The comparative experience of S-courier service company's green products versus others.
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Part 3: Green trust

Strongly disagreeDisagreeNeutralAgreeStrongly agree
Q20 The commitment of S-courier service company to environmental protection.
Q20 The commitment of S-courier service company to environmental protection.
Q21 The dedication of S-courier service company to promoting green lifestyle in business.
Q21 The dedication of S-courier service company to promoting green lifestyle in business.
Q22 The seriousness of S-courier service company in sustainable business practices.
Q22 The seriousness of S-courier service company in sustainable business practices.
Q23 The perception of S-courier service company as a green brand.
Q23 The perception of S-courier service company as a green brand.
Q24 The effort made by S-courier service company to preserve the environment.
Q24 The effort made by S-courier service company to preserve the environment.
Q25 The attention S-courier service company gives to environmental protection issues.
Q25 The attention S-courier service company gives to environmental protection issues.
Q26 The focus of S-courier service company on environmental activities.
Q26 The focus of S-courier service company on environmental activities.
Q27 The implementation of green lifestyle promotion by S-courier service company.
Q27 The implementation of green lifestyle promotion by S-courier service company.
Q28 The significance of switching to natural ingredients in fulfilling S-courier service company's green brand promise.
Q28 The significance of switching to natural ingredients in fulfilling S-courier service company's green brand promise.
Q29 The perceptibility of S-courier service company's environmental commitment in business.
Q29 The perceptibility of S-courier service company's environmental commitment in business.
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Part 4: Green customer citizenship behavior

Strongly disagreeDisagreeNeutralAgreeStrongly agree
Q30 The willingness to suggest improvements for the company's green initiatives.
Q30 The willingness to suggest improvements for the company's green initiatives.
Q31 The readiness to support the company's environmental activities.
Q31 The readiness to support the company's environmental activities.
Q32 The tendency to share positive feedback on service from environmentally friendly companies.
Q32 The tendency to share positive feedback on service from environmentally friendly companies.
Q33 The likelihood of recommending environmentally friendly companies to others.
Q33 The likelihood of recommending environmentally friendly companies to others.
Q34 The inclination to encourage others to choose environmentally friendly companies.
Q34 The inclination to encourage others to choose environmentally friendly companies.

Any other comment, please give your opinion here

Thank you very much!

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