Gumin Consumer Survey

Dear Participant,
Thank you for taking the time to participate in this survey about Gumin. This questionnaire aims to understand customer satisfaction and evaluate consumer perceptions of Gumin's marketing strategies. Your responses will provide valuable insights for academic research and help improve understanding of consumer behavior in China's bubble tea market.This survey is completely voluntary and confidential. Your personal information will not be disclosed, and all data will be used solely for research purposes. The survey takes approximately 5 minutes to complete.
Demographics Questions:
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1. What is your age?
o 18-24 years old
o 25-34 years old
o 35-44 years old
o 45 years old and above
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2. What is your gender?
o Male
o Female
o Other
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3. What is your occupation?
o Student
o Office worker
o Freelancer
o Entrepreneur
o Other
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4. What is your educational background?
o High school or below
o Bachelor's degree
o Master's degree or above
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5. What is your monthly disposable income (RMB)?
o Below 3,000 yuan
o 3,000-6,000 yuan
o 6,000-10,000 yuan
o Above 10,000 yuan
Product Questions:
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6. How often do you consume MIXUE products?
o Daily
o Several times a week
o Several times a month
o Rarely or never
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7. Which MIXUE products do you usually purchase? (Multiple choice)
o Bubble tea beverages
o Ice cream
o Seasonal drinks
o Baked goods
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8. Are you satisfied with MIXUE product quality?
o Very dissatisfied
o Dissatisfied
o Neutral
o Satisfied
o Very satisfied
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9. Do you think MIXUE's product variety meets your needs?
o Yes
o No
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10. How satisfied are you with MIXUE product taste?
o Very dissatisfied
o Dissatisfied
o Neutral
o Satisfied
o Very satisfied
Price Questions:
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11. What price range do you consider acceptable for MIXUE beverages?
o Below 3 yuan
o 3-6 yuan
o 6-10 yuan
o 10-15 yuan
o Above 15 yuan
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12. How does MIXUE's pricing strategy affect your purchase intention?
o Great impact
o Some impact
o Little impact
o No impact
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13. Do you think MIXUE's pricing is reasonable?
o Very reasonable, worth the price
o Reasonable, meets expectations
o Average, slightly lower than expected
o Not very reasonable, too cheap
o Unreasonable, quality concerns
Place Questions:
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14. How do you usually purchase MIXUE products?
o In-store
o Online delivery
o Both
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15. Do you think MIXUE store locations are convenient?
o Very convenient
o Convenient
o Average
o Inconvenient
o Very inconvenient
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16. How satisfied are you with MIXUE's online ordering experience?
o Very dissatisfied
o Dissatisfied
o Neutral
o Satisfied
o Very satisfied
Promotion Questions:
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17. Do you pay attention to MIXUE's promotional activities?
o Very attentive
o Attentive
o Average
o Not very attentive
o Not attentive
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18. How much do MIXUE's promotional activities influence your purchase decisions?
o Great influence
o Some influence
o Little influence
o No influence
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19. Which promotional activities do you prefer? (Multiple choice)
o Social media campaigns
o In-store promotions
o Loyalty programs
o Brand mascot/theme song
o Limited-time offers
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20. Would you recommend MIXUE to friends and family?
o Definitely yes
o Probably yes
o Uncertain
o Probably no
o Definitely no
Thank you for your participation!
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