Research Questionnaire on SHEIN Live Streaming Operation in the United States

Thank you for participating in this survey. The purpose is to understand your views and experiences regarding SHEIN's live streaming operations in the United States. Your responses are important to us. Please answer the following questions truthfully based on your actual situation.
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1.
Your age group
18–24
25–30
31–35
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2.
Your gender
Female
Male
Other
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3.
How often do you watch SHEIN US live streams
Less than once a week
Once a week
2-3 times a week
4-5 times a week
6 or more times a week
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4.
Which platform do you usually watch SHEIN US live streams on
TikTok
SHEIN App
Both
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5.
What content do you like most in SHEIN US live streams
Fashion styling
Flash sales
Themed content
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6.
Do you think the host’s style is attractive
1 - Not attractive at all
5 - Very attractive
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7.
Have you purchased products from SHEIN live streams
Yes
No
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8.
What factors influence your purchase decision in SHEIN live streams[Multiple]
Price
Style
Host
Interaction
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9.
Are you satisfied with SHEIN’s live streaming overall
1 - Very dissatisfied
5 - Very satisfied
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10.
What improvements do you want for SHEIN US live streaming operations
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