AI-Enabled Customer Analytics and Customer Experience Performance Survey

Dear Respondent,

This study aims to examine how AI-enabled customer analytics capability influences customer experience performance through customer insight quality.

All questions refer to your organization as a whole, not your personal opinion.

All responses are confidential and will be used for academic research only.

Estimated completion time: 8–10 minutes.

Participation is voluntary.
*
1.
Company Size
5–49 employees
50–249 employees
250–999 employees
1000+ employees
*
2.
Industry
Manufacturing
Retail
Financial Services
Technology
Others
*
3.
Firm Age
1–5 years
6–10 years
11–20 years
20+ years
*
4.
Overall digitalization level (1–7 scale, 1 = Very Low, 7 = Very High)
1
2
3
4
5
6
7
*
5.
Your Position Level
Top Management
Middle Management
Data/Analytics Role
Others
*
6.

  • Do you participate in customer analytics or customer experience-related decisions?

    • YES
    NO
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