The influence of social media on college students' choices of reading.

This is a short, anonymous survey for a student research project. It takes about 5 minutes.All responses are confidential. Thank you for you reply.
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1.
What grade are you in?
Year 1
Year 2
Year 3
Year 4
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2.
Which faculty are you from?
FBM
FHSS
FST
SCC
SGE
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3.
On average, how long do you spend on social media each day?
<1h
1h-3h
3h-5h
5h-7h
7h-9h
>9h
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4.
Which social media platforms do you regularly use?(Select all that apply)【多选题】
Wechat
Weibo
Douyin/TikTok
Xiaohongshu
bilibili
Zhihu
Other:
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5.
How often do you encounter book or reading - related content on your social media?
Daily
Several times a week
A few times a month
Rarely
Never
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6.
What types of reading-related content do you typically receive on social media? (Select all that apply)【多选题】
Book recommendations
Book reviews
Author interviews and posts
Reading challenges
Experts evaluation
Book-related videos
Quotes from books
Other:
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7.
What kinds of books will be recommended?(Select all that apply)【多选题】
Academic
Historical reading materials
Mystery
Romance
Fantasy
Biography
Business
Poetry
Prose
Comics
Web Novels
Other:
Think about the past semester, answer Q8-Q11 based on your actual situation.
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8.
I have discovered a new book to read because of a post I saw on social media.
Stronly disagree
Disagree
Neutral
Agree
Strongly agree
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9.
I have decided not to read a book because of negative comments I saw on social media.
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
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10.
Social media recommendations have directly influenced at least one book I chose to read.
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
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11.
My reading preferences are more influenced by social media than by traditional channels (e.g. discovery in library, recommendations from friends ).
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
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12.
When social media content attracts you to read a book, what factors are most important? Please rank the following from 1 (most influential) to 5 (least influential).【排序题】
  • The way of expression of the recommender.
  • The book's cover and visual presentation in the recommendation.
  • The wonderful explanation of the story plot
  • Comments from other readers.
  • You think this book is of the type you like.
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13.
What kind of influence do you think social media has on your reading choices? (e.g. changes in reading p references ) What will be the future development trend? Much more serious?(Answer it by simple sentence)
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