比亚迪定价策略调查

This questionnaire is for an academic investigation about how BYD's pricing strategy improves its competitive advantage in the Chinese new energy vehicle market. All answers will only be used for academic purposes.

本问卷用于学术调查，主题是比亚迪定价策略如何提升其在中国新能源汽车市场的竟争优势。所有答案仅用于学术研究。
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1.
What is your age group?
您的年龄段是?
A.Under18/18岁以下
B.18-24/18-24岁
C.25-34/25-34岁
D.35-44/35-44岁
E.45or above/45岁及以上
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2.
Do you know BYD new energy vehicles？
您了解比亚迪新能源汽车吗
A.Yes，I know it well/是的我很了解
B.Yes，I know a little/是的我了解一点
C.I have heard of it/我听说过
D.No，I do not know it/不，我不了解
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3.
Have you ever bought or considered buying a new energy vehicle?/您是否购买过或考虑购买新能源汽车?
A.Yes,I have bought one/是的,我已经购买过
B.Yes,I have considered buying one/是的,我考虑过购买
C.No,but I may consider it in the future/没有,但未来可能会考虑
D.No,I am not interested/没有,我不感兴趣
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4.
When choosing a new energy vehicle,how important is price to you?/选择能源汽车时,价格对您有多重要?
A.Very important/非常重要
B.Important/重要
C.Neutral/一般
D.Not very important/不太重要
E.Not important at all/完全不重要
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5.
Which brand would you mainly compare with BYD before buying a new energvehicle?购买新能源汽车前,您主要会把哪个品牌和比亚迪进行比较?
A.Tesla/特斯拉
B.NIO/蔚来
C.XPeng/小鹏
D. Li Auto/理想
E.Geely/吉利
F.Other brands/其他品牌
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6.
Compared with Tesla, how do you think BYD's pricel is?/与特斯拉相比, 您认为比亚迪的价格水平如何?
A.Much lower/低很多
B.Slightlylower/稍低
C.Similar/差不多
D.Slightly higher/稍高
E.Much higher/高很多
F.I am not sure/不确定
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7.
Compared with other Chinese NEV brands such as NIO,XPeng and Li Auto, do you thinkBYD's price is more competitive?/与蔚来、小鹏、理想等中国新能源汽车品牌相比,您认为比亚迪价格更有竞争力吗?
A.Strongly agree/非常同意
B.Agree/同意
C.Neutral/一般
D.Disagree/不同意
E.Strongly disagree/非常不同意
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8.
Do you think BYD's price gives it an advantage over competitors?/您认为比亚迪的价格让它比竞争对手更有优势吗?
A.Stronglyagree/非常同意
B.Agree/同意
C.Neutral/一般
D.Disagree/不同意
E.Strongly disagree/非常不同意
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9.
Do you think BYD offers good value for money?/您认为比亚迪性价比高吗?
A.Strongly agree/非常同意
B.Agree/同意
C.Neutral/一般
D.Disagree/不同意
E.Strongly disagree/非常不同意
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10.
Which factor makes BYD's price more acceptable to you?/哪个因素会让您更容易接受比亚迪的价格?
A.Battery technology/电池技术
B.Drivingrange/续航能力
C.Product features/产品配置
D. Brand reputation/品牌声誉
E.Lower price/较低价格
F.After-sales service/售后服务
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11.
Which BYD’s price is lower than Tesla's,but the product quality is acceptable,would you consider buying BYD?/如果比亚迪价格低于特斯拉，但产品质量可以接受，您会考虑购买比亚迪吗？
A.Definitely yes/一定会
B.Probably yes/可能会
C.Not sure/不确定
D. Probably no/可能不会
E.Definitely no/一定不会
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12.
Which BYD price range would you be most likely to consider?/您最困难考虑哪个价格区间的比亚迪车型
A.Below RMB100,000/10万元以下
B.RMB100,000-150,000/10万-15万元
C.RMB150,001-250,000/15万-25万元
D.RMB250,001-350,000/25万-35万元
E.Above RMB350,000/35万元以上
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13.
Do you think BYD's different price levels can meet different customer n您认为比亚迪不同价格层级能满足不同消费者需求吗?
A.Stronglyagree/非常同意
B.Agree/同意
C.Neutral/一般
D.Disagree/不同意
E.Strongly disagree/非常不同意
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14.
Which type of BYD vehicle are you most interested in?/您最感兴趣的比亚迪车型类型是?
A.Affordable family car/经济型家庭车
B.Mid-range practical car/中端实用型车
C.High-performance electric car/高性能电动车
D.Luxury or premium model/豪华或高端车型
E.I am not interested in BYD vehicles/我对比亚迪车型不感兴趣
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15.
Would BYD's pricing strategy increase your willingness to buy a BYD vehicle？/亚迪的定价策略会提高您购买比亚迪汽车的意愿吗?
A.Stronglyagree/非常同意
B.Agree/同意
C.Neutral/一般
D.Disagree/不同意
E.Strongly disagree/非常不同意
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16.
What is the main reason you may choose BYD?/您可能选择比亚迪的主要原因是什么?【多选题】
A.Reasonable price/价格合理
B.Goodvalueformoney/性价比高
C.Battery technology/电池技术
D.Widemodelchoice/车型选择多
E.Chinesebrandsupport/支持中国品牌
F.I would not choose BYD/我不会选择比亚迪
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