Apple's Marketing Strategy

您的年龄段是？

What is your age group?

A. 18--25 year old

B. 26--35 year old

C. 36--45 year old

D. 46 year old and above (No need to answer)

您的性别是？

Your gender is?

男 Man

女 Woman

您目前使用的智能手机品牌是？

The brand of smartphone you are currently using is?

苹果 iphone

华为 Huawei

OPPO/vivo

其他 Other

您过去三年内是否购买过苹果产品？

Have you purchased any Apple Products in the past three years?

是，购买过
Yes, I have purchased it

否，从未购买过
No, have never purchased

否，但使用过亲友的苹果产品
No，I have used Apple products of relatives and friends

产品 Product

	很不同意	不同意	一般	同意	很同意
Q5 苹果产品的创新性很强Apple products are highly innovative
Q5 苹果产品的创新性很强Apple products are highly innovative
Q6 苹果产品的质量和耐用性优于其他品牌 The quality and durability of Apple products are superior to other brands
Q6 苹果产品的质量和耐用性优于其他品牌 The quality and durability of Apple products are superior to other brands
Q7 苹果的生态系统让我更愿意持续使用苹果产品Apple's ecosystem makes me more willing to continue using Apple products
Q7 苹果的生态系统让我更愿意持续使用苹果产品Apple's ecosystem makes me more willing to continue using Apple products

价格 price

	很不同意	不同意	一般	同意	很同意
Q8 苹果产品物有所值Apple products are worth the price
Q8 苹果产品物有所值Apple products are worth the price
Q9 苹果产品太贵，超出预算Apple products are too expensive and exceed the budget
Q9 苹果产品太贵，超出预算Apple products are too expensive and exceed the budget
Q10 如果有以旧换新或分期付款计划，我会更愿意购买苹果产品If there is a trade-in payment plan, I would be willing to buy Apple Products.
Q10 如果有以旧换新或分期付款计划，我会更愿意购买苹果产品If there is a trade-in payment plan, I would be willing to buy Apple Products.

渠道 Channel

	很不同意	不同意	一般	同意	很同意
Q11 从苹果官网购买产品非常方便 Buying products from the Apple official website is very convenient
Q11 从苹果官网购买产品非常方便 Buying products from the Apple official website is very convenient
Q12 希望苹果产品能在更多线下零售店销售I hope Apple products can be soid in more offline retail stores
Q12 希望苹果产品能在更多线下零售店销售I hope Apple products can be soid in more offline retail stores
Q13 苹果线上商店的配送速度和售后服务让我满意The delivery speed and after-sales service of the Apple online store satisfy me
Q13 苹果线上商店的配送速度和售后服务让我满意The delivery speed and after-sales service of the Apple online store satisfy me

促销 Promotion

	很不同意	不同意	一般	同意	很同意
Q14 苹果发布会吸引我关注并购买产品 The Apple launch event caught my attention and made me want to buy the new products
Q14 苹果发布会吸引我关注并购买产品 The Apple launch event caught my attention and made me want to buy the new products
Q15 苹果的广告给我留下深刻印象Apple's advertisement left a deep impression on me
Q15 苹果的广告给我留下深刻印象Apple's advertisement left a deep impression on me
Q16 苹果的品牌形象和口碑使我更信任其产品The brand image and reputation of Apple make me trust its products more
Q16 苹果的品牌形象和口碑使我更信任其产品The brand image and reputation of Apple make me trust its products more

整体评价 Overall Evaluation

	很不同意	不同意	一般	同意	很同意
Q17总体而言，苹果的整体营销策略优于竞争对手Overall,Apple's overall marketing strategy is superior to its competitors
Q17总体而言，苹果的整体营销策略优于竞争对手Overall,Apple's overall marketing strategy is superior to its competitors
Q18 我认为苹果的营销策略存在明显不足或需要改进的地方I think Apple's marketing strategy has obvious shortcomings or areas for improvement
Q18 我认为苹果的营销策略存在明显不足或需要改进的地方I think Apple's marketing strategy has obvious shortcomings or areas for improvement

10.

您对苹果公司未来的营销策略有什么建议？What suggestions do you have for Apple's future marketing strategy?