A Survey on Consumer Perceptions of Florasis’s International Marketing / 花西子国际营销的消费者认知调查

This survey aims to understand international consumers' perceptions of Florasis and its Oriental aesthetic marketing strategy. All responses will be used only for academic research and kept confidential. 本问卷旨在了解海外消费者对花西子品牌及其东方美学营销策略的认知与看法。本问卷仅用于学术研究,所有信息将严格保密。
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1.
Which country/region do you currently reside in? / 您目前居住在哪个国家/地区？
Asia / 亚洲
Europe / 欧洲
North America / 北美
Oceania / 大洋洲
South America / 南美洲
Other regions / 其他地区
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2.
What is your gender? / 您的性别是?
Male / 男
Female / 女
Prefer not to say / 不愿透露
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3.
What is your age group? / 您的年龄属于以下哪个范围?
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4.
Are you familiar with the Florasis brand? / 您是否熟悉花西子品牌？
Very familiar / 非常熟悉
Somewhat familiar / 比较熟悉
Slightly familiar / 不太熟悉
Not familiar at all / 完全不熟悉
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5.
How did you first learn about Florasis? / 您最初是如何了解到花西子的？
Social media (e.g., Instagram, TikTok, YouTube) / 社交媒体（如Instagram、TikTok、YouTube）
Beauty influencers or KOLs / 美妆博主或KOL
Friends or family recommendations / 朋友或家人推荐
Online shopping platforms / 在线购物平台
Offline stores / 线下门店
Advertisements / 广告
Other / 其他
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6.
To what extent do you agree with the following statements about Florasis' brand image? / 对于花西子品牌形象的以下描述，您的认同程度如何？
Strongly disagree 非常不同意Disagree 不同意Neutral 中立Agree 同意Strongly agree 非常同意
Florasis has a strong Oriental aesthetic style 花西子具有浓厚的东方美学风格
Florasis has a strong Oriental aesthetic style 花西子具有浓厚的东方美学风格
Florasis' brand story is closely related to Chinese culture 花西子的品牌故事与中国文化紧密相关
Florasis' brand story is closely related to Chinese culture 花西子的品牌故事与中国文化紧密相关
Florasis effectively integrates traditional cultural elements into its brand 花西子将传统文化元素有效融入品牌
Florasis effectively integrates traditional cultural elements into its brand 花西子将传统文化元素有效融入品牌
Florasis has a unique brand positioning in the international market 花西子在国际市场具有独特的品牌定位
Florasis has a unique brand positioning in the international market 花西子在国际市场具有独特的品牌定位
Florasis' brand image is distinct from other cosmetics brands 花西子的品牌形象与其他美妆品牌有明显区别
Florasis' brand image is distinct from other cosmetics brands 花西子的品牌形象与其他美妆品牌有明显区别
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7.
How would you rate your understanding of the following Oriental aesthetic elements in Florasis' products? / 您对花西子产品中以下东方美学元素的了解程度如何？
Very unfamiliar 非常不了解Somewhat unfamiliar 不太了解Neutral 一般Somewhat familiar 比较了解Very familiar 非常了解
Traditional Chinese patterns (e.g., cloud, flower patterns) 中国传统纹样（如云纹、花纹）
Traditional Chinese patterns (e.g., cloud, flower patterns) 中国传统纹样（如云纹、花纹）
Chinese traditional colors (e.g., Chinese red, indigo) 中国传统色彩（如中国红、靛蓝）
Chinese traditional colors (e.g., Chinese red, indigo) 中国传统色彩（如中国红、靛蓝）
Intangible cultural heritage elements (e.g., engraving, embroidery) 非物质文化遗产元素（如雕刻、刺绣）
Intangible cultural heritage elements (e.g., engraving, embroidery) 非物质文化遗产元素（如雕刻、刺绣）
Oriental philosophical concepts (e.g., harmony between man and nature) 东方哲学理念（如天人合一）
Oriental philosophical concepts (e.g., harmony between man and nature) 东方哲学理念（如天人合一）
Traditional Chinese herbal ingredients 中国传统草本成分
Traditional Chinese herbal ingredients 中国传统草本成分
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