Survey Questionnaire / 調查問卷

Dear Participant,

You are cordially invited to participate in a research study titled “Impact of Socio demographic Factors and Knowledge of Meat Substitutes on the Acceptability of Plant Based Meat Alternatives Among Hong Kong Consumers,” conducted by Yu Gu and Chenwei Wu in the MSc in the field of Food Safety and Toxicology at the University of Hong Kong.

The purpose of this study is to examine how socio demographic backgrounds, consumer knowledge, and motivations for plant based diets influence the acceptance of plant based meat alternatives (such as Beyond Meat, Impossible Foods, and plant based nuggets) among Hong Kong consumers. By understanding these factors, this research provides evidence that can support the development of more sustainable food options tailored to local preferences and needs.

Your opinions are very important to this research. This questionnaire is expected to take 5 minutes to complete. All information obtained in this survey will be anonymous and kept strictly confidential. The data collected will be used solely for academic research purposes. Thank you for your participation!

If you have any questions or concerns about this research, please feel free to contact Chenwei Wu at u3651489@connect.hku.hk or Yu Gu at guyu030401@163.com.

親愛的受訪者：

誠邀您參與一項名為「社會人口因素及肉類替代品知識對香港消費者接受植物基肉類替代品之影響」的研究。本研究由香港大學食品安全與毒理學理學碩士課程的Yu Gu與Chenwei Wu進行。

本研究旨在探討社會人口背景、消費者知識及對植物性飲食的動機，如何影響香港消費者對植物基肉類替代品（例如Beyond Meat、Impossible Foods及植物基雞塊等）的接受程度。透過了解這些因素，本研究希望為發展更符合本地偏好及需求的可持續食品選項提供實證支持。

您的意見對本研究非常重要。填寫此問卷約需5分鐘。所有收集到的資料均會以匿名方式處理並嚴格保密，僅用於學術研究用途。感謝您的參與！

如對本研究有任何疑問，歡迎聯絡Chenwei Wu（電郵：u3651489@connect.hku.hk）或Yu Gu（電郵：guyu030401@163.com）。