对麦当劳深度本土化满意度调查

您的性别？What is your gender?

A.男 Male

B.女 Female

您的年龄区间？What is your age group?

您平均多久消费一次麦当劳？How often do you consume McDonald's on average?

A.每周1次及以上 Once a week or more

B.每月2-3次 2-3 times a month

C.每月1次 Once a month

D.半年1-2次 1-2 times half a year

E.几乎不消费 Hardly ever

您是否尝试过麦当劳本土化特色产品（豆浆、油条、板烧、川辣限定、节日限定等）？Have you tried McDonald's localized specialty products (soy milk, fried dough sticks, grilled chicken, Sichuan spicy limited editions, festival limited products, etc.)?

A.经常尝试 Often

B.偶尔尝试 Occasionally

C.很少尝试 Rarely

D.从未尝试 Never

您认为麦当劳本土化产品是否贴合国人饮食口味？Do you think McDonald's localized products fit Chinese dietary tastes?

您觉得麦当劳在坚持全球品质标准的同时，本地口味创新做得如何？How do you evaluate McDonald's local taste innovation while adhering to global quality standards?

【多选题】吸引您选择麦当劳本土化产品的主要原因是？What are the main reasons that attract you to choose McDonald's localized products? (Multiple choices allowed) 【多选题】

A.口味符合中式饮食习惯 Taste conforms to Chinese eating habits

B.保留麦当劳全球品质安全标准 Adopt global quality and safety standards

C.节日限定有新鲜感 Festival limited editions bring freshness

D.性价比合适 Cost-effective

E.品类丰富多样 Rich and diverse product categories

F.其他 Others

【多选题】您认为麦当劳以下哪些本土化举措最有吸引力？Which of the following localized measures of McDonald's are most attractive to you? (Multiple choices allowed)【多选题】

A.中式早餐（豆浆、油条、粥品）Chinese breakfast (soy milk, fried dough sticks, congee)

B.川湘等地域辣味新品 Regional spicy new products of Sichuan and Hunan style

C.春节/中秋等传统节日限定产品 Limited products for traditional festivals (Spring Festival/Mid-Autumn Festival)

D.贴合本地消费水平的套餐优惠 Set meals suitable for local consumption level

E.门店融入中国文化装修元素 Store decoration integrated with Chinese cultural elements

F.本地IP联名、方言营销 Local IP co-branding and dialect marketing

您对麦当劳本土化限定新品的创新程度评价？How do you evaluate the innovation degree of McDonald's localized limited new products?

10.

相比本土快餐品牌，您觉得麦当劳“全球标准+本地口味”的竞争力如何？Compared with local fast-food brands, how do you evaluate the competitiveness of McDonald's "global standards + local taste"?

A.远高于本土快餐 Far more competitive

B.略高于本土快餐 Slightly more competitive

C.差不多 Equally competitive

D.略低于本土快餐 Slightly less competitive

E.远低于本土快餐 Far less competitive

11.

本土化特色产品会增加您光顾麦当劳的频率吗？Will localized specialty products increase your frequency of visiting McDonald's?

12.

【多选题】您更希望麦当劳未来推出哪类本土化产品？What type of localized products do you hope McDonald's launch in the future? (Multiple choices allowed)【多选题】

A.中式主食米饭类 Chinese staple food and rice series

B.地方特色小吃类 Local specialty snacks

C.养生清淡口味 Healthy and light taste

D.时令水果甜品类 Seasonal fruit desserts

E.传统节日专属套餐 Exclusive set meals for traditional festivals

F.无需再增加 No need for more new products

13.

您认为麦当劳本土化过程中最需要改进的是？What do you think needs the most improvement in McDonald's localization process?

A.本地口味还原度 Restoration of local taste

B.产品更新速度 Product update speed

C.价格定价 Pricing

D.全球标准与本土化平衡 Balance between global standards and localization

E.宣传推广力度 Promotion and publicity efforts

14.

整体而言，您对麦当劳“全球标准+本地口味”深度本土化策略的总体满意度？Overall, what is your satisfaction with McDonald's in-depth localization strategy of "global standards + local taste"?