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How does the experience economy influence consumers' purchase intentions for sustainable fashion? 体验经济如何影响消费者对可持续时尚的购买意愿？
Section A: Personal Information 个人资料
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1.
Have you ever known about or participated in the experience economy? (E.g. Immersive AR and VR experiences, fashion shows, art exhibitions, pop-up events and coffee pop-up events, etc.) 你有了解或参与过体验经济吗？(例如沉浸式AR和VR体验、时装秀、艺术展、快闪活动、咖啡快闪活动等体验活动）
Yes (Please continue on question 2) 是 (请继续)
No (You have completed the questionnaire, thank you) 不是 (问卷结束，感谢你的时间）
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2.
Gender 性别
Male 男
Female 女
Non-binary gender 非二元性别
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3.
What is your age range? 您的年龄范围是多少？
＜18
18-26
27-36
＞36
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4.
What is your current education level? 目前的教育水平是？
Secondary school graduate or below 中学专业或以下
Sub-degree (Associated Degree) 副学士
Undergraduate 大学
Postgraduate or above 硕士或以上
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5.
How much do you spend on experiential consumer goods (E.g. catering, entertainment and travel, etc.) on average each month? 您平均每月会花费多少钱在体验型消费品上?（例如餐饮、娱乐、旅游......）
＜ ¥5,000
¥5,000-10,000
＞ ¥10000
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6.
Have you ever purchased sustainable products? 你曾经购买过可持续产品吗？
Yes 有
No 没有
Not sure 不清楚
Section B: Purchase
Intention
towards Sustainable Fashion
(Please indicate your level of agreement with each statement below, and try to avoid selecting neutral options) 对可持续时尚的购买意愿（请在下面的每个声明中注明你的同意程度，并尽量避免选择中立选项）
1 = 很不同意 Strongly disagree - 5 = 很同意 Strongly agree
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7.
(1) I have a certain level of knowledge about sustainable fashion. 我对可持续性时尚有一定的了解程度。
很不同意 Very disagree
很同意 Very agree
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(2) I believe that protecting the environment is a social responsibility. 我认为保护环境是社会责任。
很不同意 Very disagree
很同意 Very agree
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(3) In the past, I would factor in the purchase of sustainability in fashion consumption. 在过往的时尚消费中，我会把购买可持续性纳入时尚消费的因素中。
很不同意 Very disagree
很同意 Very agree
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Section C: Entertainment experience toward Attitude and Perceived Behavioural Control. (Please indicate your level of agreement with each statement below, and try to avoid selecting neutral options) 娱乐体验体验对态度和感知行为控制的影响。（请在下面的每个声明中注明你的同意程度，并尽量避免选择中立选项）
1 = 很不同意 Strongly disagree - 5 = 很同意 Strongly agree
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10.
(1)
In my daily life, I am regularly exposed to and participate in entertainment experiences (E.g. games, VR/AR experiences, shows, movies and art exhibits, etc.)
在日常生活中，我经常接触和参与娱乐体验（例如游戏、Vr/Ar体验、节目表演、电影和艺术展等)
很不同意 Very disagree
很同意 Very agree
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(2) I believe that the sensory stimulation that comes from participating in entertainment experiences gives me pleasure and joy. 我认为参与娱乐体验带来的感官刺激让我感到愉悦和快乐。
很不同意 Very disagree
很同意 Very agree
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(3) When engaging in an entertainment experience, more engagement and immersion will give me a better sense of experience. 在参与娱乐体验时，更多的参与度和沉浸感会让我有更好的体验感。
很不同意 Very disagree
很同意 Very agree
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(4) I am willing to pay more for an immersive and highly interactive experience. 我愿意为具有沉浸感和高互动性的体验支付更多的费用。
很不同意 Very disagree
很同意 Very agree
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Section D: Educational experience toward Attitude, Perceived Behavioural Control, and Subjective Norms. (Please indicate your level of agreement with each statement below, and try to avoid selecting neutral options) 教育体验对态度、感知行为控制和主观规范的影响。（请在下面的每个声明中注明你的同意程度，并尽量避免选择中立选项）
1 = 很不同意 Strongly disagree - 5 = 很同意 Strongly agree
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(1) In my daily life, I often come into contact with and participate in educational experiences (E.g. visiting intangible cultural heritage, browsing museums, participating in cultural and creative activities, etc.) 在日常生活中，我经常接触和参与教育体验（例如参观非遗文化、浏览博物馆、参与文创活动等）。
很不同意 Very disagree
很同意 Very agree
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(2) The educational experience will enrich my cognitive thinking and personal norms. 教育体验会能丰富我的认知思维和个人规范。
很不同意 Very disagree
很同意 Very agree
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(3) I believe that educational experiences provide me with more opportunities to interact with others. 我认为教育体验能为我带来更多与他人互动的机会。
很不同意 Very disagree
很同意 Very agree
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(4) I think that educational activities with a sense of aesthetic experience (E.g. visiting non-heritage cultures, enjoying art and history exhibits in museums, etc.) are conducive to learning more new knowledge and skills. 我认为具有审美体验感的教育性活动（参观非遗文化、在博物馆内欣赏艺术和历史展品等），有利于我学习更多新的知识和技能。
很不同意 Very disagree
很同意 Very agree
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(5) I am willing to pay more for experiences that are educational and aesthetic. 我愿意为具有教育性和审美性的体验支付更多的费用。
很不同意 Very disagree
很同意 Very agree
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Section E: Attitude, Perceived Behavioural Control, and Subjective Norms towards Sustainable Purchase Intention. (Please indicate your level of agreement with each statement below, and try to avoid selecting neutral options) 态度、感知行为控制和主观规范对可持续时尚的购买意愿的影响。（请在下面的每个声明中注明你的同意程度，并尽量避免选择中立选项）
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(1) A better experience will make me have a positive purchasing attitude towards sustainable fashion. 更好的体验感会让我对可持续时尚抱有积极的购买态度。
很不同意 Very disagree
很同意 Very agree
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(2) I'm willing to pay more for personal feelings, sentiments, live vibes, hunting experiences, etc. when buying sustainable products. 在购买可持续产品时，我愿意为个人感受、情怀、现场氛围、猎奇体验等支付更多的费用。
很不同意 Very disagree
很同意 Very agree
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(3) I think sensory stimulation experiences can increase my willingness to buy sustainable products. 我认为感官刺激体验可以增加我对可持续产品的购买意愿。
很不同意 Very disagree
很同意 Very agree
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(4) When purchasing sustainable products, I believe that price, quality and accessibility influence my willingness to buy. 在购买可持续产品时，我认为价格、质量和可及性会影响我的购买意愿。
很不同意 Very disagree
很同意 Very agree
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(5) I am willing to spend more in buying good quality sustainable products. 我愿意花费更多的价钱在购买质量好的可持续产品。
很不同意 Very disagree
很同意 Very agree
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(6) I feel that the more expensive price of sustainable products reduces my willingness to buy them. 我觉得可持续产品的价格较昂贵会减少我对可持续时尚的购买意愿。
很不同意 Very disagree
很同意 Very agree
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(7) I would listen to friends, family, or others in the community to buy sustainable fashion. 我会听从朋友、家人或者社会中的其他人的意见去购买可持续时尚。
很不同意 Very disagree
很同意 Very agree
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(8) With society pushing for sustainability, I think I have an obligation to buy sustainable products. 在社会推崇可持续发展下，我认为我有义务去购买可持续产品。
很不同意 Very disagree
很同意 Very agree
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(9) I will buy sustainable products for the sake of social ethics and norms. 我会为了社会道德和规范去购买可持续产品。
很不同意 Very disagree
很同意 Very agree
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