Questionnaire: Perception and Reception of AI-Generated Chinese Cultural Short Videos

尊敬的参与者：

感谢您观看《长河星光》栏目中精选的五部英文版视频。您的回答将有助于研究者探索国际受众如何感知和理解 AI 辅助讲述的中国传统思想故事，以及AI 技术如何促进跨文化传播。所有回答均为匿名，仅用于学术研究。

您的反馈对我们优化文化传播、增进国际理解具有重要意义。

问卷填写大约需要 10分钟。答案无对错，按真实感受作答即可。感谢您的支持！


Thank you for watching the five selected English-language videos from the Starlight on the Long River column. Your responses will help researchers explore how international audiences perceive and understand the stories of traditional Chinese thought narrated with AI assistance, as well as how AI technology facilitates cross-cultural communication. All answers are anonymous and will be used exclusively for academic research. The questionnaire will take approximately 10 minutes to complete. There are no right or wrong answers; please respond based on your true feelings.

Your feedback is of great significance for us to improve cultural communication and enhance international understanding.

Thank you for your support!
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1.
What is your country of origin (nationality)?
您来自哪里（国籍）:
*
2.
What is your major / field of study?
您的专业 / 研究领域是？ 
*
3.
What is your current level of education?

您目前的学历层次是？

Undergraduate / 本科
Master’s / 硕士
Doctoral / 博士
Language student / 语言生
Preparatory student / 预科生
Other / 其他
*
4.
 What is your Chinese proficiency level?

您的中文水平如何？

Zero foundation / 零基础
HSK 1-3 / HSK 1-3级
HSK 4-6 / HSK 4-6级
Native level / 母语水平
*
5.

How long have you been studying in China?

您来华留学时长为
Less than 6 months / 不足 6 个月
6 months to 1 year / 6 个月--1 年
1 to 2 years / 1--2 年
2 to 3 years / 2--3 年
More than 3 years / 3 年以上
*
6.

What is your average daily usage time of short video platforms?

您日均使用短视频平台的时长为？

Less than 30 minutes / 不足 30 分钟
30 to 60 minutes / 30--60 分钟
1 to 2 hours / 1--2 小时
More than 2 hours / 2 小时以上
*
7.
Which platforms do you usually use to watch short videos? (Multiple choices allowed)
您平时常用哪些平台观看短视频？（可多选）
【多选题】
YouTube / YouTube
TikTok / TikTok
Instagram / Instagram
Bilibili / Bilibili
Douyin / 抖音
Xiaohongshu / 小红书
Sina Weibo / 新浪微博
WeChat Channels / 微信视频号
Other / 其他
*
8.

 What are your main channels of exposure to Chinese culture? (Multiple choices allowed)

您接触中国文化的主要途径是？（可多选）

【多选题】
Films and TV series / 影视作品
Social media / 社交媒体
Books and literature / 书籍、文献
Studying in China / 在中国留学
Travel experience / 旅行经历
Introduction from friends and family / 朋友、家人介绍
Other / 其他
*
9.

1. Based solely on the names of the figures and the allusion titles, which two videos are you most interested in watching? (Multiple choices allowed)

仅根据人物姓名和典故标题，您最想观看哪两个视频？（可多选）

【多选题】
Bai Juyi: Understandable to Even an Old Woman / 白居易：老妪能解
Yelü Chucai: Great Talent Used Elsewhere / 耶律楚材：楚材晋用
Gu Xiancheng: Care About Everything / 顾宪成：事事关心
Su Shi: Have a Well-Thought-Out Plan / 苏轼：胸有成竹
Tuoba Hong: Part Ways / 拓跋宏：分道扬镳
Hui Neng: Wind or Banner Moving? / 慧能：风动幡动
Qiu Chuji: Stop a War with a Single Sentence / 丘处机：一言止杀
Ji Kang: Forging Iron Unmoved / 嵇康：锻铁不顾
Li Kui: Resolving Lawsuit with Archery / 李悝：射箭断讼
Hui Shi: Life and Death Are Simultaneous / 惠施：方生方死
Shang Yang: Erecting a Log at the South Gate / 商鞅：立木南门
Tang Xianzu: A Dream Under the Southern Bough / 汤显祖：南柯一梦
Gongsun Long: A White Horse Is Not a Horse / 公孙龙：白马非马
*
10.
 What do you think is the reason why this allusion or figure attracts you? Please answer briefly.
您觉得这个典故或人物吸引您的原因是什么？简略作答即可。 
*
11.

Please rank the following five videos by the depth of impression they left on you. (1 = Most impressive, 5 = Least impressive)

请按记忆深刻程度给以下五个视频排序。（1 = 最深刻，5 = 最不深刻）

【排序题】
  • Ji Kang / 嵇康
  • Hui Neng / 慧能
  • Tang Xianzu / 汤显祖
  • Gu Xiancheng / 顾宪成
  • Bai Juyi / 白居易
*
12.
Which video do you think is the easiest to understand? Why? Please answer briefl
您觉得哪个视频最容易理解？为什么？简略作答即可
*
13.
Which video touches you the most? Why? Please answer briefly.
您觉得哪个视频最打动您？为什么？简略作答即可
*
14.
What are the most attractive visual elements for you? (Multiple choices allowed)

最吸引您的视觉元素是：（可多选）

【多选题】
Ink wash / Chinese traditional art style / 水墨/国风画风
Character images and movements / 人物形象和动作
Scene background and environment design / 场景背景与环境设计
Color matching / 色彩搭配
Text / ancient book elements / 文字/古籍元素
Overall aesthetic effect / 整体美学效果
Other / 其他
*
15.
Please rate your agreement with the following statements about the AI-generated ink wash images. (1=Strongly Disagree, 5=Strongly Agree)
请评价以下关于AI水墨画面的描述：(1=完全不同意，5=非常同意)
12345
The images are aesthetically pleasing with distinctive Oriental characteristics.                           画面美观且有东方特色。
The images are aesthetically pleasing with distinctive Oriental characteristics.                           画面美观且有东方特色。
The character images match my perception of ancient Chinese thinkers.                                          人物形象符合我对中国古代思想家的认知。
The character images match my perception of ancient Chinese thinkers.                                          人物形象符合我对中国古代思想家的认知。
The scenes do not make me feel abrupt or exaggerated.                                                                  场景没有让我感到突兀或浮夸
The scenes do not make me feel abrupt or exaggerated.                                                                  场景没有让我感到突兀或浮夸
The character images look natural, not stiff.              人物形象自然、不生硬。
The character images look natural, not stiff.              人物形象自然、不生硬。
This is an innovative way to present traditional Chinese culture.                                                       这是呈现中国传统文化的一种创新方式。
This is an innovative way to present traditional Chinese culture.                                                       这是呈现中国传统文化的一种创新方式。
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16.

Please rate your agreement with the following statements about AI visual functions. (1=Strongly Disagree, 5=Strongly Agree ）

请评价以下关于AI视觉功能的描述：(1=完全不同意，5=非常同意)

12345
Certain scenes serve as important visual anchors that help me remember the story.                                        某些场景成为帮助我记住故事的重要视觉锚点。
Certain scenes serve as important visual anchors that help me remember the story.                                        某些场景成为帮助我记住故事的重要视觉锚点。
AI-generated images make abstract concepts more concrete and perceptible.                                                AI生成的画面使抽象概念变得更加具体可感。
AI-generated images make abstract concepts more concrete and perceptible.                                                AI生成的画面使抽象概念变得更加具体可感。
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17.

Please rate your agreement with the following statements about the video narrative. (1=Strongly Disagree, 5=Strongly Agree ）

请评价以下关于视频叙事的描述：(1=完全不同意，5=非常同意)
12345
The video narrative is engaging.视频叙事具有吸引力。
The video narrative is engaging.视频叙事具有吸引力。
The text, visuals and music are well matched.               文本、画面和音乐相匹配。 
The text, visuals and music are well matched.               文本、画面和音乐相匹配。 
The video has a brisk pace that easily holds my attention.                                                                      视频节奏较快，容易保持我的注意力。 
The video has a brisk pace that easily holds my attention.                                                                      视频节奏较快，容易保持我的注意力。 
The overall style of the video appeals to me. 视频整体风格吸引我。
The overall style of the video appeals to me. 视频整体风格吸引我。
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18.

How would you describe the language expression of the videos?

您认为视频的语言表达：

Too academic and difficult to understand / 太学术化，难以理解
Somewhat academic, requiring focused attention / 有些学术，需要集中注意力
Just right, both in-depth and easy to understand / 恰到好处，既有深度又易懂
Overly simplified, lacking depth / 过于简化，缺乏深度
Too simple, appearing superficial / 太简单，显得肤浅
*
19.

Perception of AI generation. (1=Strongly Disagree, 5=Strongly Agree)

关于AI生成的感知：(1=完全不同意，5=非常同意）
12345
I was aware that these images were generated by artificial intelligence.                                                        我意识到这些画面是由人工智能生成的。
I was aware that these images were generated by artificial intelligence.                                                        我意识到这些画面是由人工智能生成的。
The characteristics of AI generation did not interfere with my understanding of the content.                            AI生成的特质并未干扰我对内容的理解。
The characteristics of AI generation did not interfere with my understanding of the content.                            AI生成的特质并未干扰我对内容的理解。
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20.

Do you think AI animation is more suitable for certain types of Chinese philosophical stories?

您认为 AI 动画是否更适合某些类型的中国哲学故事？

Yes, especially suitable for: / 是，尤其适合
No, the effect is the same for all types / 否，效果都一样
I prefer the style of traditional documentaries / 我更偏好传统纪录片风格
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21.

Which aspects of the videos do you think are the most unnatural or in need of improvement? (Multiple choices allowed)

您认为视频中最不自然或需要改进的方面：（可多选）

【多选题】
Characters' facial expressions and movements / 人物面部表情和动作
Details of AI-generated scenes / AI生成的场景细节
Matching degree of copywriting and visuals / 文案与画面的匹配度
Music or voice-over / 音乐或配音
Video rhythm and editing / 视频节奏和剪辑
Accuracy of information / 信息准确性
Other / 其他
*
22.

Please rate your agreement with the following statements about your understanding and resonance with the video content. (1=Strongly Disagree, 5=Strongly Agree )

请评价您对视频内容的理解与共鸣：(1=完全不同意，5=非常同意)
12345
The character's personal experiences and emotional segments help me understand their personality and spirit.                                                                            人物的个人经历和情感片段帮助我理解其性格与精神。
The character's personal experiences and emotional segments help me understand their personality and spirit.                                                                            人物的个人经历和情感片段帮助我理解其性格与精神。
AI makes traditional Chinese culture more vivid.           AI让中国传统文化更生动。
AI makes traditional Chinese culture more vivid.           AI让中国传统文化更生动。
I understand the core ideas/messages the video intends to convey.                                                           我理解了视频想传达的核心思想/要点。
I understand the core ideas/messages the video intends to convey.                                                           我理解了视频想传达的核心思想/要点。
The ideas/values in the video have inspired me.          视频中的思想/价值观让我有所启发。 
The ideas/values in the video have inspired me.          视频中的思想/价值观让我有所启发。 
I admire the character's moral qualities.                         我对人物的品德感到钦佩。
I admire the character's moral qualities.                         我对人物的品德感到钦佩。
The values in the story have emotional resonance with me.                                                                     故事中的价值观与我产生情感共鸣。
The values in the story have emotional resonance with me.                                                                     故事中的价值观与我产生情感共鸣。
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23.

What is your level of confusion / cultural unfamiliarity with the content in the videos? (1=None at all, 5=Extremely strong ) 

您对视频中内容的困惑 / 文化陌生感程度为？(1=完全没有，5=非常强烈) 
很不满意
很满意
*
24.

How much understanding of Chinese culture, society or values can you gain from this type of video?

您能从这类视频中获得多少对中国文化、社会或价值观的认识？
A great deal / 能很多
Some / 能一些
Moderate / 一般
Very little / 不太能
None at all / 完全不能
*
25.

. Has this type of video changed your overall perception of Chinese culture?

这类视频是否改变了您对中国文化的整体看法？
Significant positive change, I now have more interest and respect for Chinese culture / 有重大改变，我现在对中国文化更有兴趣和敬意
Moderate positive change, it has strengthened my understanding and recognition / 有一定改变，加强了我的理解和认可
No particular change / 没有特别改变
Negative impact / 有负面影响
*
26.

How has your interest in ancient Chinese thought / culture changed before and after watching the videos?

观看前后，您对中国古代思想 / 文化的兴趣变化如何？

Increased significantly / 明显增加
Increased slightly / 略有增加
No change / 没有变化
Decreased slightly / 略有下降
Decreased significantly / 明显下降
*
27.

When watching this type of short video in daily life, what do you usually do?

在平常，观看这类短视频时，您通常会：

Watch the entire video in full / 完整观看整个视频
Watch about half of it before swiping away / 看一半左右就划开
Swipe through quickly, only watch for a few seconds / 快速滑过，只看几秒钟
Sometimes watch in full, sometimes skim through / 有时完整观看，有时略看
Never watch in full at all / 根本不会完整看
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28.

 If you do not finish watching the video, what are the main reasons? (Multiple choices allowed)

如果视频不完整看完，主要原因是：（可多选）

【多选题】
The content is not interesting enough / 内容不够有趣
The information is too complex and difficult to understand / 信息过于复杂难懂
The video is too long / 视频太长
Boring and tedious / 无聊乏味
The AI images are unnatural and uncomfortable to watch / AI画面不自然，让人不舒服
Other reasons / 其他原因：
*
29.

. After watching, if you want to learn more about ancient Chinese thinkers and their thoughts, are you willing to continue watching the Starlight on the Long River series videos?

观看后，若您想进一步了解中国古代思想家及其思想，是否有意愿继续观看《长河星光》系列视频？

Not willing at all / 完全不愿意
Not very willing / 不太愿意
Neutral / 一般
Willing / 愿意
Very willing / 非常愿意
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30.

 What is your overall level of fondness for these 5 AI videos?

您对这 5 个 AI 视频的总体喜爱程度如何
Dislike very much / 非常不喜欢
Dislike somewhat / 不太喜欢
Neutral / 一般
Like relatively / 比较喜欢
Like very much / 非常喜欢
*
31.

What do you think are the shortcomings of the videos? (Multiple choices allowed)

您觉得有哪些不足？（可多选）

【多选题】
Stiff movements / 动作僵硬
Overly simple content / 内容过于简单
Unnatural and difficult translation / 翻译不自然，难懂
Monotonous style / 风格单一
Lack of interactivity / 缺少互动感
Other / 其他
*
32.

After watching, how willing are you to share these videos? (1=Very unwilling, 5=Very willing)

观看后，您有多大意愿分享这些视频？（1=非常不愿意，5=非常愿意）
很不满意
很满意
*
33.

 Which of the following groups of people would you share this type of video with? (Multiple choices allowed)

您会向下列哪些人群分享这类视频？（可多选）

【多选题】
Family / 家人
Friends / 朋友
Classmates / 同学
Share on social media / 在社交媒体上分享
School/organization discussion groups / 学校/组织的讨论组
ill not share with anyone / 不会分享给任何人
*
34.

Regarding the reasons and obstacles for sharing, which of the following match your situation? (Multiple choices allowed)

关于分享的原因与阻碍，以下哪些符合您的情况？（可多选）

Reasons why others would be interested:

他人感兴趣的原因：

【多选题】
The content is interesting and you can learn new knowledge / 内容有趣，能学到新知识
The video is exquisitely produced / 视频制作精美
It helps to understand Chinese culture / 有助于了解中国文化
It can show personal taste and knowledge / 能展示个人品味和知识
Other / 其他
*
35.

Regarding the reasons and obstacles for sharing, which of the following match your situation? (Multiple choices allowed)

关于分享的原因与阻碍，以下哪些符合您的情况？（可多选）

Factors that prevent me from sharing:

阻碍我分享的因素：

【多选题】
The content is not interesting enough / 内容不够有趣
My friends may not be interested / 朋友可能不感兴趣
The Chinese language or copywriting is difficult to understand / 中文或文案难以理解
Worried that the video is not "professional" enough or too academic / 担心视频不够"专业"或过于学术
Unsure how to recommend it / 不确定如何推荐
No particular obstacles / 没有特别的阻碍
*
36.

How likely are you to perform the following actions? (1=Definitely not, 5=Definitely yes )

您是否会执行以下行为？（1=完全不会，5=一定会）
12345
Forward/share to social media                                       转发/分享到社交媒体 
Forward/share to social media                                       转发/分享到社交媒体 
Save the video for later viewing                                   收藏视频以备后看  
Save the video for later viewing                                   收藏视频以备后看  
Write comments or join discussions based on the video content                                                                         基于视频内容撰写评论或讨论 
Write comments or join discussions based on the video content                                                                         基于视频内容撰写评论或讨论 
37.

 In your opinion, what is the biggest advantage of using AI to produce cultural content like Starlight on the Long River? 

在您看来，使用 AI 制作《长河星光》这类文化内容的最大优势是什么？

38.

What do you think is the biggest disadvantage or risk of presenting traditional culture through AI animation? 

您认为通过 AI 动画呈现传统文化，最大的缺点或风险是什么？
39.

What improvements do you think should be made to make this series more suitable for international non-Chinese speaking audiences?

您认为应该如何改进，才能让该系列更适合国际非中文观众
40.

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