2-Consumer PerceptionSurvey on Yogurt BrandAssociations

Dear Respondent,

Hello! I am Gao Junyi, a Master’s student majoring in Integrated Marketing Communication at Universiti Sains Malaysia (USM). The purpose of this study is to explore how consumers perceive and associate brand attributes with Blueglass Yogurt and its competitors Wudao Yogurt and Ambrosial Yogurt, using the Brand Concept Map (BCM) method.

Your valuable feedback will help us better understand consumer perceptions and provide useful insights for brand strategy development. This survey is for academic research purposes only; all responses will be kept strictly confidential, and your personal information will not be disclosed in any form.

Participation is voluntary, and you may stop at any time. The questionnaire will take approximately 5–8 minutes to complete. There are no right or wrong answers — please answer honestly according to your true thoughts.

Thank you for your kind participation and support!

Part 1: Basic Information

I am taking part in this survey voluntarily and I can stop answering at any time if I have any doubts about the content of the questionnaire.

I agree

Gender

Male

Female

Other / Prefer not to say

Education Level

High School or below

Diploma or Associate Degree

Bachelor’s Degree

Master’s Degree or higher

How often do you usually consume yogurt?

Several times a week

A few times a month

Rarely

Never

How do you usually consume yogurt? (Multiple choices allowed)【多选题】

As it is on its own

With toppings (e.g., fruits, nuts, honey)

As smoothies

Others, please specify

10.

Have you consumed Blueglass Yogurt in the past 6 months?

Yes

No(Screened out if “No”)

Part 2: Keyword Selection and Evaluation

13.

For this keyword "Healthy nutritious choice" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

14.

For this keyword "Tastes delicious and fresh" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

15.

For this keyword "High quality natural ingredients" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

16.

For this keyword "Premium brand" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

17.

For this keyword "Smooth, creamy texture" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

18.

For this keyword "Rich & heavy texture" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

19.

For this keyword "Beautiful packaging" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

20.

For this keyword "Pricier" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

21.

For this keyword "Traditional authentic yogurt" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

22.

For this keyword "Youthful trendy brand" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

23.

For this keyword "Brand is popular online" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

24.

For this keyword "Less sweetness" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

25.

For this keyword "Great in-store environment" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

26.

For this keyword "Stores are limited" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

27.

For this keyword "Innovative with AI involved" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

28.

For this keyword "Trusted brand" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

29.

For this keyword "Stores are beautiful" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

30.

For this keyword "Good choice for dinner" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

31.

For this keyword "Fits fitness lifestyle" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

32.

For this keyword "Customizable flavors" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the blueglass)
Strength (How strong does it relate to the blueglass)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

34.

For this keyword "Thick, creamy texture" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

35.

For this keyword "Tastes delicious and fresh" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

36.

For this keyword "High quality natural ingredients" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

37.

For this keyword "Traditional authentic yogurt" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

38.

For this keyword "Healthy nutritious choice" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

39.

For this keyword "Hearty and filling" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

40.

For this keyword "Premium brand" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

41.

For this keyword "Affordable price" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

42.

For this keyword "Available mostly online only" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

43.

For this keyword "Homemade artisanal yogurt" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

44.

For this keyword "Less sweetness" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

45.

For this keyword "Unique packaging" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

46.

For this keyword "Trusted brand" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

47.

For this keyword "Interesting brand" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

48.

For this keyword "Vibrant brand" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

49.

For this keyword "Variety of choice" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

50.

For this keyword "Rich texture" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

51.

For this keyword "Pricier" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

52.

For this keyword "Gentle on stomach" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

53.

For this keyword "Supports daily nutrition" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Wudao)
Strength (How strong does it relate to the Wudao)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

55.

For this keyword "Big & popular brand" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

56.

For this keyword "Tastes delicious and fresh" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

57.

For this keyword "Premium brand" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

58.

For this keyword "High sweetness" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

59.

For this keyword "Easily available in market" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

60.

For this keyword "Affordable price" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

61.

For this keyword "Thick, creamy texture" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

62.

For this keyword "Healthy nutritious choice" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

63.

For this keyword "High quality natural ingredients" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

64.

For this keyword "A lot of advertisements" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

65.

For this keyword "Authentic Greek-style yogurt" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

66.

For this keyword "Beautiful packaging" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

67.

For this keyword "Rich & heavy texture" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

68.

For this keyword "Homemade artisanal yogurt" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

69.

For this keyword "Variety of choice" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

70.

For this keyword "Children are attracted to it" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

71.

For this keyword "Gives energy after consuming" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

72.

For this keyword "Has cakes & desserts" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

73.

For this keyword "Hearty and filling" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

74.

For this keyword "Vibrant brand" please rate it based on the factors below.

1(Very Low) to 5 (Very High)

	1	2	3	4	5
Strength (How strong does it relate to the Ambrosial)
Strength (How strong does it relate to the Ambrosial)
Uniqueness (How unique is it?)
Uniqueness (How unique is it?)
Relevance (How relevant is it to your decision making?)
Relevance (How relevant is it to your decision making?)
Favourability (How favourable is it?)
Favourability (How favourable is it?)

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