你为什么喜爱Jellycat？关于Jellycat品牌的消费者行为调查 A Consumer Behavior Survey of Jellycat Brand

你的年龄是？/ What is your age?

15 ~18

19 ~ 22

22 ~ 25

＞ 25

在以下的哪个时间段，你购买Jellycat的频率较高？/ During which period of time did you purchase Jellycat more frequently?

2018年以前/ Before 2018

2019 ~ 2020

2021年后/ After 2021

你对于Jellycat品牌的印象主要集中在哪个方面？/ Which aspects of the Jellycat brand stand out to you the most?【多选题】

产品设计 / Product design

产品质量 / High quality

治愈感 / Emotional comfort

陪伴感与情感联系 / Sense of companionship

品牌认知/ Brand recognition

社交媒体印象以及广告影响 / Social media exposure and advertising

你会不会考虑购入一只Jellycat玩偶，如果会，你觉得最有可能的原因是什么？/ Will you purchase a Jellycat plush toy, if will, what would be the most likely reason for your choice?【多选题】

玩偶外观可爱且外观独特 / Cute appearance and unique design

商品质量好且材质舒适 / High quality and comfortable material

情感价值和治愈感 / Emotional value and therapeutic

陪伴感与情感联系 / Sense of companionship and emotional bond

品牌知名度高且容易识别 / Well-known brand and easily recognizable

社交媒体或广告影响 / Influenced by social media or advertising

不会/ No, I won't.

假如你将再次回购一只Jellycat玩偶，你觉得最可能的原因是什么？/ If you buy another Jellycat plush toy, what would be the most likely reason for your choice?【多选题】

我遇到了非常具有吸引力的新款式 / I found a new design that was very attractive

我想要更多的情绪价值 / I wanted stronger emotional attachment or companionship.

我受到了朋友或社交媒体影响 / I was influenced by friends or social media

我想为不同场景 / 朋友准备礼物 / I want another one for a different room or as a gift for friends

是什么因素吸引并促进了你的多次回购？/ Which aspect is the most influential for repeat purchase?【多选题】

具有吸引力的新款式 / Attractive new designs

情绪价值 / Emotional attachment and companionship

品牌熟悉度/ Brand familiarity

受朋友或社交媒体分享影响 / Influenced by friends or social media

产品质量/ Product quality

赠送礼物需要/ Gift-giving needs

在以下的场景下，请为你购买Jellycat的可能性排序。/ In the following scenario, please rank the likelihood of your purchasing Jellycat.【排序题】

在线下实体店感受到氛围感以及店员给予的情绪价值时/ When experiencing the atmosphere and the emotional value given by the staff in physical stores offline
在社交媒体上看到有吸引力的内容时/ When seeing attractive content on social media
为朋友准备礼物时/ Preparing gifts of friends
生活或学习压力增加时/ When the pressure of life or study increases

Jellycat玩偶的外观设计会明显提高我的购买意愿。/ The appearance and design of Jellycat plush toys significantly increase my willingness to purchase them.

很不同意/ Strongly disagree

很同意/ Strongly agree

10.

我认为Jellycat玩偶能给我带来情绪安慰或陪伴感。/ I believe Jellycat plush toys can provide me with emotional comfort or a sense of companionship.

很不同意/ Strongly disagree

很同意/ Strongly agree

11.

即使我原本没有购买计划，当我经常在社交媒体或现实生活中看到Jellycat时，我也会更想购买它。/ Even when I do not originally plan to buy one, repeated exposure to Jellycat on social media or in real life makes me more likely to want to purchase it.

很不同意/ Strongly disagree

很同意/ Strongly agree