你为什么喜爱Jellycat?关于Jellycat品牌的消费者行为调查
A Consumer Behavior Survey of Jellycat Brand
问卷说明
近年来,Jellycat品牌及其产品的热度不断攀升,该研究为分析不同消费者对该品牌的认知而设计,欢迎大家填写调研并为我们提供数据!
开始作答
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00:00:00
你为什么喜爱Jellycat?关于Jellycat品牌的消费者行为调查
A Consumer Behavior Survey of Jellycat Brand
录音中...
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1.
你的年龄是?/ What is your age?
15 ~18
19 ~ 22
22 ~ 25
> 25
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2.
你拥有多少只Jellycat玩偶?/ How many Jellycat plush toys do you own?
0
1
2 ~ 5
5 ~ 10
> 10
*
3.
在以下的哪个时间段,你购买Jellycat的频率较高?/ During which period of time did you purchase Jellycat more frequently?
2018年以前/ Before 2018
2019 ~ 2020
2021年后/ After 2021
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4.
你对于Jellycat品牌的印象主要集中在哪个方面?/ Which aspects of the Jellycat brand stand out to you the most?
【多选题】
产品设计 / Product design
产品质量 / High quality
治愈感 / Emotional comfort
陪伴感与情感联系 / Sense of companionship
品牌认知/ Brand recognition
社交媒体印象以及广告影响 / Social media exposure and advertising
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5.
你会不会考虑购入一只Jellycat玩偶,如果会,你觉得最有可能的原因是什么?/ Will you purchase a Jellycat plush toy, if will, what would be the most likely reason for your choice?
【多选题】
玩偶外观可爱且外观独特 / Cute appearance and unique design
商品质量好且材质舒适 / High quality and comfortable material
情感价值和治愈感 / Emotional value and therapeutic
陪伴感与情感联系 / Sense of companionship and emotional bond
品牌知名度高且容易识别 / Well-known brand and easily recognizable
社交媒体或广告影响 / Influenced by social media or advertising
不会/ No, I won't.
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6.
假如你将再次回购一只Jellycat玩偶,你觉得最可能的原因是什么?/ If you buy another Jellycat plush toy, what would be the most likely reason for your choice?
【多选题】
我遇到了非常具有吸引力的新款式 / I found a new design that was very attractive
我想要更多的情绪价值 / I wanted stronger emotional attachment or companionship.
我受到了朋友或社交媒体影响 / I was influenced by friends or social media
我想为不同场景 / 朋友准备礼物 / I want another one for a different room or as a gift for friends
*
7.
是什么因素吸引并促进了你的多次回购?/ Which aspect is the most influential for repeat purchase?
【多选题】
具有吸引力的新款式 / Attractive new designs
情绪价值 / Emotional attachment and companionship
品牌熟悉度/ Brand familiarity
受朋友或社交媒体分享影响 / Influenced by friends or social media
产品质量/ Product quality
赠送礼物需要/ Gift-giving needs
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8.
在以下的场景下,请为你购买Jellycat的可能性排序。/ In the following scenario, please rank the likelihood of your purchasing Jellycat.
【排序题】
在线下实体店感受到氛围感以及店员给予的情绪价值时/ When experiencing the atmosphere and the emotional value given by the staff in physical stores offline
在社交媒体上看到有吸引力的内容时/ When seeing attractive content on social media
为朋友准备礼物时/ Preparing gifts of friends
生活或学习压力增加时/ When the pressure of life or study increases
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9.
Jellycat玩偶的外观设计会明显提高我的购买意愿。/ The appearance and design of Jellycat plush toys significantly increase my willingness to purchase them.
很不同意/ Strongly disagree
很同意/ Strongly agree
1
2
3
4
5
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10.
我认为Jellycat玩偶能给我带来情绪安慰或陪伴感。/ I believe Jellycat plush toys can provide me with emotional comfort or a sense of companionship.
很不同意/ Strongly disagree
很同意/ Strongly agree
1
2
3
4
5
*
11.
即使我原本没有购买计划,当我经常在社交媒体或现实生活中看到Jellycat时,我也会更想购买它。/ Even when I do not originally plan to buy one, repeated exposure to Jellycat on social media or in real life makes me more likely to want to purchase it.
很不同意/ Strongly disagree
很同意/ Strongly agree
1
2
3
4
5
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你为什么喜爱Jellycat?关于Jellycat品牌的消费者行为调查
A Consumer Behavior Survey of Jellycat Brand
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