书籍装帧设计的艺术表现力及其对读者体验的影响调研

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Dear participants, thank you for taking the time to participate in this survey. This questionnaire aims to understand your views and experiences regarding the artistic expressiveness of book cover design and its impact on your reading experience, focusing on contemporary literary works. Your responses are crucial for our research. Please answer the questions truthfully based on your actual feelings. The survey will take approximately 5-8 minutes to complete. All data collected will be used for research purposes only and will be kept strictly confidential. Thank you for your support and cooperation! / 尊敬的参与者，感谢您抽出时间参与本次问卷调查。本问卷旨在了解您对书籍装帧设计的艺术表现力及其对读者体验影响的看法与感受，研究范围聚焦于当代文学作品。您的回答对我们的研究至关重要，请根据您的实际感受如实作答。本次调查大约需要5-8分钟完成。所有收集的数据仅用于研究目的，并将严格保密。感谢您的支持与合作！
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1.
How often do you read contemporary literary works? / 您阅读当代文学作品的频率是？
Less than once a month / 每月少于1次
1-3 times a month / 每月1-3次
4-6 times a month / 每月4-6次
7-10 times a month / 每月7-10次
More than 10 times a month / 每月10次以上
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2.
When choosing a contemporary literary work, how important is the book's装帧 design to you? / 在选择当代文学作品时，书籍的装帧设计对您而言重要程度如何？
Not important at all / 完全不重要
Slightly important / 不太重要
Neutral / 一般
Important / 重要
Very important / 非常重要
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3.
Which elements of book装帧 design do you usually notice first? (Select all that apply) / 您通常会首先注意到书籍装帧设计的哪些元素？（可多选）【多选题】
Cover image / 封面图像
Typography (font style, size, layout) / 字体设计（字体样式、大小、排版）
Color scheme / 色彩搭配
Material texture (paper, binding) / 材质质感（纸张、装订方式）
Layout of back cover and spine / 封底与书脊设计
Special工艺 (embossing, hot stamping, etc.) / 特殊工艺（压纹、烫金等）
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4.
Please rate the impact of the following book装帧 design elements on your reading experience (1=No impact, 5=Strong impact) / 请对以下书籍装帧设计元素对您阅读体验的影响程度进行评分（1=无影响，5=影响极大）
No impact / 无影响Slight impact / 影响较小Moderate impact / 一般影响Significant impact / 影响较大Strong impact / 影响极大
Cover image's ability to reflect the book's theme / 封面图像对书籍主题的体现能力
Cover image's ability to reflect the book's theme / 封面图像对书籍主题的体现能力
Readability of typography / 字体的易读性
Readability of typography / 字体的易读性
Harmony of color scheme with content / 色彩搭配与内容的协调性
Harmony of color scheme with content / 色彩搭配与内容的协调性
Comfort of material texture during reading / 阅读时材质质感的舒适度
Comfort of material texture during reading / 阅读时材质质感的舒适度
Overall aesthetic appeal of the装帧 / 装帧设计的整体美感
Overall aesthetic appeal of the装帧 / 装帧设计的整体美感
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5.
To what extent does a book's装帧 design influence your decision to purchase a contemporary literary work? / 书籍的装帧设计在多大程度上会影响您购买某本当代文学作品的决定？
No influence at all / 完全不影响
Slight influence / 影响很小
Moderate influence / 有一定影响
Significant influence / 影响较大
Decisive influence / 起决定性作用
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6.
Have you ever bought a contemporary literary work primarily because you were attracted by its装帧 design? / 您是否曾经主要因为被装帧设计吸引而购买某本当代文学作品？
Never / 从未
Rarely (1-2 times) / 很少（1-2次）
Occasionally (3-5 times) / 偶尔（3-5次）
Frequently (6-10 times) / 经常（6-10次）
Very frequently (more than 10 times) / 非常频繁（10次以上）
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7.
How satisfied are you with the overall level of装帧 design of contemporary literary works currently available in the market? / 您对目前市场上当代文学作品的整体装帧设计水平满意度如何？
Very dissatisfied / 非常不满意
Dissatisfied / 不太满意
Neutral / 一般
Satisfied / 比较满意
Very satisfied / 非常满意
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8.
What do you think are the main functions of book装帧 design? (Select all that apply) / 您认为书籍装帧设计的主要功能有哪些？（可多选）【多选题】
Protecting the book / 保护书籍
Attracting readers' attention / 吸引读者注意力
Reflecting the book's content and style / 体现书籍内容与风格
Enhancing reading pleasure / 提升阅读愉悦感
Conveying cultural and artistic value / 传递文化与艺术价值
Facilitating storage and collection / 便于存放与收藏
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9.
Can you recall a specific contemporary literary work whose装帧 design left a deep impression on you? Please briefly describe its design features and how it affected your reading experience. / 您是否能回忆起某本装帧设计给您留下深刻印象的当代文学作品？请简要描述其设计特点以及它如何影响了您的阅读体验。
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10.
In your opinion, what aspects should be improved or innovated in the装帧 design of contemporary literary works to better enhance readers' experience? / 您认为当代文学作品的装帧设计在哪些方面有待改进或创新，以更好地提升读者体验？
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