Dear respondent, Hello! This questionnaire aims to understand your purchase motivations, acceptance, and product experience regarding Nestlé coffee co-branded products. Thank you for your support and participation!
Have you ever purchased Nestlé coffee co-branded products (e.g., collaborations with brands, IPs, or celebrities)? (Single choice)
What are your main motivations for purchasing Nestlé co-branded coffee products? (choose all that apply）
Which types of Nestlé co-branded coffee products have you purchased? (choose all that apply）
How satisfied are you with the packaging design of Nestlé co-branded coffee products? (Single choice)
To what extent does packaging design influence your purchase decision? (Single choice)
How would you rate your overall experience with Nestlé co-branded coffee products? (Single choice)
Compared with regular products, do you accept a price increase for co-branded products? (Single choice)
What level of price increase do you consider reasonable for co-branded products? (Single choice)
Through which channels did you learn about Nestlé co-branded coffee products? (choose all that apply）
Which marketing strategies are most likely to attract you to purchase co-branded products? (choose all that apply）
Are you more willing to try new Nestlé coffee products because of co-branding? (Single choice)
What suggestions do you have for future Nestlé co-branded coffee products?
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