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2.What is your birth year?

3.Do you currently reside in Shanghai?

A. Yes

B. No

4.Have you ever made a purchase through Douyin live streaming shopping?

A. Yes

B. No

5.How often do you passively encounter Douyin live streaming recommendations per week?

6.My first purchase via Douyin live shopping was because "prices were more favorable than other channels"

7: My first purchase during a Douyin live stream was because "I found live shopping novel and wanted to try it."

8: My first purchase during a Douyin live stream was because "I liked the host and found them trustworthy."

9: When watching Douyin livestreams, I actively comment / participate in interactions.

10: I intentionally follow hosts I like and watch their live streams on schedule.

11: How many times per month do you shop via Douyin live streams on average?

A. 0 times

B. 1-2 times

C. 3-9 times

D. 10 times or more

12: Watching Douyin live streams has become part of my daily leisure activities, such as during commutes or before bed.

13: I don't need to plan ahead—I might make a purchase whenever I come across a live stream.

14: Compared to other shopping methods, I prefer to shop via Douyin live streams first.

15: Douyin live shopping has replaced my previous shopping on traditional e-commerce platforms like Taobao/JD.com.

16: Douyin live shopping has replaced my previous shopping at physical retail stores.

17: Douyin live shopping has replaced my previous shopping channels like personal shoppers/WeChat resellers

18: I trust the quality of products sold in Douyin live streams and the hosts' introductions.

19: Douyin live stream personalized recommendations align well with my needs.

20: Real-time interactions during livestreams (host Q&A, product demos) make me feel more confident about purchasing.

21: Douyin livestream promotions (discounts, limited-time offers) are highly appealing.

22: Shopping via Douyin livestreams is more convenient and efficient than other methods.

23: I have impulsively made purchases due to the livestream atmosphere and later regretted it.

24: I worry about false advertising or counterfeit goods in Douyin live streams

25: Douyin live stream after-sales return/exchange services are inconvenient

26: "Low-price guarantees" and "countdown promotions" in livestreams make me feel pressured

27: I proactively compare live stream prices with other channels to avoid overpaying.

28: I set a monthly budget for live stream shopping to avoid overspending.

29: How satisfied are you overall with your Douyin live shopping experience?

30: Would you recommend Douyin live shopping to friends?

31: What type of school do you attend?

A. Public high school

B. International school

C. Other

32: What is your average monthly living expenses / disposable income?

A. <500 RMB

B. 500-1000 RMB

C. 1001-2000 RMB

D. >2000 RMB

33: What product categories do you most frequently purchase through Douyin live streams? [Multiple]

34: Do you have a preferred type of live streamer you consistently follow?

A. Brand-owned channels

B. Top-tier influencers

C. Mid-to-small influencers

D. No specific type

35: What do you think is the most important area for improvement in Douyin live shopping?