淄博陶瓷非物质文化遗产认知与发展现状调研

尊敬的参与者，您好！这是一份关于淄博陶瓷非物质文化遗产的调查问卷。本问卷旨在了解社会公众对淄博陶瓷的认知程度、国内传承现状、使用中存在的问题以及其在国外的发展情况。所有问题均为选择题，请您根据实际情况和真实感受作答。您的回答对我们的研究非常重要，感谢您的支持与参与！ This is a questionnaire about the intangible cultural heritage of Zibo ceramics. The questionnaire aims to understand the public's awareness of Zibo ceramics, the current situation of domestic inheritance, problems in use, and its development abroad. All questions are multiple-choice questions, please answer according to the actual situation and your true feelings. Your answer is very important to our research, thank you for your support and participation!

您的年龄段 Age group

18岁以下 Under 18

18-25岁 18-25 years old

26-35岁 26-35 years old

36-45岁 36-45 years old

46-55岁 46-55 years old

56岁及以上 56 years old and above

您的受教育程度 Education level

初中及以下 Junior high school and below

高中/中专 High school/technical secondary school

大专 College

本科 Bachelor's degree

硕士及以上 Master's degree and above

您的职业 Occupation

学生 Student

企业职工 Enterprise employee

事业单位人员 Public institution staff

公务员 Civil servant

自由职业者 Freelancer

退休人员 Retiree

其他 Other

您是否听说过淄博陶瓷 Have you heard of Zibo ceramics

是 Yes

否 No

您对淄博陶瓷的了解程度 How well do you know about Zibo ceramics

非常了解 Very well

比较了解 Relatively well

一般了解 Generally

不太了解 Not very well

完全不了解 Not at all

您通过哪些渠道了解淄博陶瓷 What channels do you know about Zibo ceramics【多选题】

电视媒体 TV media

报纸杂志 Newspapers and magazines

网络平台（如微信、微博、抖音等） Online platforms (such as WeChat, Weibo, Douyin, etc.)

朋友或家人介绍 Introduction by friends or family

旅游参观 Travel and visit

学校教育 School education

其他 Others

您是否知道淄博陶瓷是中国非物质文化遗产 Do you know that Zibo ceramics is a Chinese intangible cultural heritage

知道 Yes

不知道 No

您认为淄博陶瓷的历史有多久 How long do you think the history of Zibo ceramics is

500年以下 Less than 500 years

500-1000年 500-1000 years

1001-2000年 1001-2000 years

2001年及以上 2001 years and above

不清楚 Not sure

以下问题将了解您对淄博陶瓷国内传承现状的看法 The following questions will understand your views on the current situation of domestic inheritance of Zibo ceramics

您认为淄博陶瓷在国内的传承面临哪些主要问题（请选择最符合的一项） What do you think are the main problems facing the domestic inheritance of Zibo ceramics (please choose the most appropriate one)

	非常严重 Very serious	比较严重 Relatively serious	一般 General	不太严重 Not very serious	不严重 Not serious
传承人老龄化 Inheritance of aging
传承人老龄化 Inheritance of aging
年轻一代兴趣不足 Insufficient interest of the younger generation
年轻一代兴趣不足 Insufficient interest of the younger generation
传统技艺难以掌握 Traditional skills are difficult to master
传统技艺难以掌握 Traditional skills are difficult to master
缺乏创新设计 Lack of innovative design
缺乏创新设计 Lack of innovative design
市场需求不足 Insufficient market demand
市场需求不足 Insufficient market demand
政策支持不够 Insufficient policy support
政策支持不够 Insufficient policy support

10.

您认为淄博陶瓷传承人的数量处于什么状况 What do you think is the number of Zibo ceramic inheritors

充足 Sufficient

基本满足 Basic satisfaction

略有不足 Slightly insufficient

严重不足 Seriously insufficient

不清楚 Not sure

11.

您认为政府对淄博陶瓷非遗传承的支持力度如何 How do you think the government's support for the inheritance of Zibo ceramic intangible cultural heritage is

非常大 Very large

比较大 Relatively large

一般 General

比较小 Relatively small

非常小 Very small

12.

您认为以下哪些措施有助于淄博陶瓷的传承（可多选） Which of the following measures do you think are helpful for the inheritance of Zibo ceramics (multiple choices allowed)【多选题】

加强学校教育，开设相关课程 Strengthen school education and offer relevant courses

举办陶瓷文化节，提高知名度 Hold ceramic cultural festivals to increase popularity

鼓励年轻一代学习传统技艺 Encourage the younger generation to learn traditional skills

加大政府资金投入 Increase government funding

推动陶瓷产品创新，适应市场需求 Promote ceramic product innovation to meet market demand

加强国际交流与合作 Strengthen international exchanges and cooperation

13.

您认为淄博陶瓷在国内的知名度如何 How do you think the domestic popularity of Zibo ceramics is

非常高 Very high

比较高 Relatively high

一般 General

比较低 Relatively low

非常低 Very low

以下问题将了解您对淄博陶瓷使用中存在问题的看法 The following questions will understand your views on the problems in the use of Zibo ceramics

14.

您是否购买或使用过淄博陶瓷产品 Have you purchased or used Zibo ceramic products

是，经常购买/使用 Yes, often purchase/use

是，偶尔购买/使用 Yes, occasionally purchase/use

否，从未购买/使用过 No, never purchased/used

15.

如果您使用过淄博陶瓷产品，您认为其在使用中存在哪些问题（请选择最符合的一项） If you have used Zibo ceramic products, what problems do you think exist in their use (please choose the most appropriate one)

	非常严重 Very serious	比较严重 Relatively serious	一般 General	不太严重 Not very serious	不严重 Not serious
价格偏高 High price
价格偏高 High price
易碎易损 Fragile and easy to damage
易碎易损 Fragile and easy to damage
款式单一 Single style
款式单一 Single style
实用性不强 Not practical enough
实用性不强 Not practical enough
售后服务不完善 Imperfect after-sales service
售后服务不完善 Imperfect after-sales service

16.

您认为淄博陶瓷产品的价格水平如何 What do you think of the price level of Zibo ceramic products

很高 Very high

较高 Relatively high

适中 Moderate

较低 Relatively low

很低 Very low

17.

您对淄博陶瓷产品的质量满意度如何 How satisfied are you with the quality of Zibo ceramic products

非常满意 Very satisfied

比较满意 Relatively satisfied

一般 Satisfied

不太满意 Not very satisfied

非常不满意 Very dissatisfied

18.

您认为淄博陶瓷产品的设计风格是否符合现代审美 Do you think the design style of Zibo ceramic products conforms to modern aesthetics

非常符合 Very much in line

比较符合 Relatively in line

一般 In line

不太符合 Not very much in line

完全不符合 Not in line at all

以下问题将了解您对淄博陶瓷国外现状的看法 The following questions will understand your views on the current situation of Zibo ceramics abroad

19.

您是否了解淄博陶瓷在国外的传播情况 Do you know about the spread of Zibo ceramics abroad

非常了解 Very well

比较了解 Relatively well

一般了解 Generally

不太了解 Not very well

完全不了解 Not at all

20.

您认为淄博陶瓷在国际市场上的竞争力如何 How do you think the competitiveness of Zibo ceramics in the international market is

很强 Very strong

比较强 Relatively strong

一般 General

比较弱 Relatively weak

很弱 Very weak

不清楚 Not sure

21.

您认为淄博陶瓷要开拓国际市场，需要在哪些方面改进（可多选） In your opinion, in what aspects does Zibo ceramics need to improve to explore the international market (multiple choices allowed)【多选题】

提升产品质量 Improve product quality

加强品牌建设 Strengthen brand building

创新设计风格 Innovative design style

优化包装设计 Optimize packaging design

拓展销售渠道 Expand sales channels

加强文化宣传 Strengthen cultural publicity

22.

您认为淄博陶瓷在国外的知名度如何 How do you think the international popularity of Zibo ceramics is

非常高 Very high

比较高 Relatively high

一般 General

比较低 Relatively low

非常低 Very low

不清楚 Not sure

23.

您认为国外消费者对淄博陶瓷的接受程度如何 How do you think foreign consumers accept Zibo ceramics

非常高 Very high

比较高 Relatively high

一般 General

比较低 Relatively low

非常低 Very low

不清楚 Not sure

以下是一些综合性问题 The following are some comprehensive questions

24.

您认为淄博陶瓷的文化价值如何 What do you think of the cultural value of Zibo ceramics

非常高 Very high

比较高 Relatively high

一般 General

比较低 Relatively low

非常低 Very low

25.

您认为淄博陶瓷的经济价值如何 What do you think of the economic value of Zibo ceramics

非常高 Very high

比较高 Relatively high

一般 General

比较低 Relatively low

非常低 Very low

26.

您对淄博陶瓷未来发展前景的看法如何 What is your view on the future development prospects of Zibo ceramics

非常乐观 Very optimistic

比较乐观 Relatively optimistic

一般 Optimistic

不太乐观 Not very optimistic

非常不乐观 Very pessimistic

27.

您希望淄博陶瓷在哪些方面进行创新和发展（可多选） In what aspects do you hope Zibo ceramics will innovate and develop (multiple choices allowed)【多选题】

产品功能 Product function

产品设计 Product design

制作工艺 Production process

营销方式 Marketing method

文化内涵 Cultural connotation

28.

总体而言，您对淄博陶瓷的喜爱程度 Overall, how much do you like Zibo ceramics

非常喜爱 Like very much

比较喜爱 Like relatively

一般 Like

不太喜爱 Not very like

不喜爱 Dislike

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