"Questionnaire on Communication Strategies for Female Groups of Shanghai MICE Brands

问卷说明

Hello! I am a student at the University of Huddersfield and am currently conducting research on "Communication Strategies of Shanghai MICE Brands in the Context of the Rise of Female Purchasing Power". This questionnaire is only for academic research. It should be filled out anonymously throughout the process. The data will only be used for statistical analysis and no personal information will be disclosed. You can participate voluntarily, withdraw at any time, and request the deletion of the data you have filled in.

Thank you very much for your support!

开始作答

"Questionnaire on Communication Strategies for Female Groups of Shanghai MICE Brands

1. Your age

25-30 years old

31-35 years old

36-40 years old

41-45 years old

2. The frequency of your participation in exhibition/conference activities in the past year:

1-2 times

3-5 times

6-8 times

more than 8 times

3. Your identity for participating in the exhibition/conference activities (multiple options available) :

Enterprise decision-makers/procurement personnel

Industry practitioners (attending/exhibiting)

Personal interests participants

Others (please indicate)

4. Through which channels do you usually learn about exhibition brand information? (Multiple choices are available

Social media (wechat/Weibo/Xiaohongshu, etc.)

Industry websites/official accounts

Email/SMS push notifications

Friend/Colleague recommendation

Offline advertising (subway/building, etc.)

Others (please specify)

5. How do you think the communication content of current exhibition brands is targeted at the female group?

6. The following communication elements of exhibition brands are highly attractive to you (1= completely unattractive, 5= very attractive):

	1	2	3	4	5
Activity theme joint women focus areas (such as work/life style)
Activity theme joint women focus areas (such as work/life style)
Communication language/visual style (such as soft, refined)
Communication language/visual style (such as soft, refined)
Provide women-only benefits (e.g., hand gift, rest area)
Provide women-only benefits (e.g., hand gift, rest area)
Invite female KOIs/industry female leaders to participate
Invite female KOIs/industry female leaders to participate
Emphasize the social and networking expansion value of the event
Emphasize the social and networking expansion value of the event

7. The extent to which the communication content of the exhibition brand affects your decision to participate in this event:

8. If the exhibition brand highlights the following communication points, will your willingness to participate in the event increase? (Multiple choices are available)

The activity content matches the career and life needs of women.

The communication channels are closer to the platforms commonly used by women (such as Xiaohongshu).

Provide female-friendly activity services (such as mother-and-baby rooms, dressing rooms)

Others (please specify)

9. Have you ever encountered a situation where you gave up participating in an event because the communication of the exhibition brand did not meet the needs of women?

Yes (please briefly explain the reason: )

10. What contents do you hope the exhibition brand will add in communication? (Multiple choices are available

Cases shared by Female Industry Elites

The practical value of activities for women's careers/lives

Real experiences of other female participants

Social opportunities for women in the event

Others (Please specify)

11. How often do you think it is appropriate for exhibition brands to communicate?

Concentrated push within one week before the event

2-4 weeks before the event, once a week

1-2 times a month (long-term operation)

Others (Please specify)

12.Do you have any other suggestions regarding the communication strategies for exhibition brands?