泡泡玛特西亚斯校园店营销策略调查问卷

Q1. What is your gender?您的性别是

（您的性别是? 男 □ 女 □ 不愿透露)

Male

Female

Prefer not to say

Q2. What is your age range?

(您的年龄范围是? 18岁以下 □ 18-20岁 □ 21-23岁 □ 24-26岁 □ 26岁以上)

Q3. What is your monthly disposable income (living allowance + part-time income)?

(您的月可支配收入是多少? 1000元以下 □ 1000-2000元 □ 2000-3000元 □ 3000元以上)

Below RMB 1,000

RMB 1,000-2,000

RMB 2,000-3,000

Above RMB 3,000

Q4. How long have you been a Pop Mart consumer?

(您购买泡泡玛特产品多长时间了? 不到3个月 □ 3-6个月 □ 6-12个月 □ 1-2年 □ 2年以上)

Q5. How satisfied are you with the product variety at Pop Mart SIAS Campus Store?

(您对校园店的产品种类满意吗? 非常满意 □ 满意 □ 一般 □ 不满意 □ 非常不满意)

Q6. Which of the following problems have you encountered regarding products? (Multiple choice)

(您在产品方面遇到过以下哪些问题?（多选）热门系列经常缺货 □ 新品上架比市区店慢 □ 新IP产品展示不足 □ 缺少校园限定款 □ 产品质量问题 □ 以上都没有)

Frequently out of stock for popular series

Limited new arrivals compared to city stores

Insufficient display of new IP products

Lack of campus-exclusive or limited-edition products

Product quality issues

None of the above

Q7. What types of products would you like to see more of at the campus store? (Multiple choice)

(您希望校园店增加哪些类型的产品?（多选）低价配饰（钥匙扣、徽章） □ 文具用品 □ 50元以下盲盒 □ 校园限定款 □ 校园联名款 □ 不需要，现有产品已足够)

Lower-priced accessories (keychains, badges)

Stationery and school supplies

Blind boxes under RMB 50

Campus-exclusive limited editions

Collaboration products with university elements

None current selection is adequate

Q8. How do you perceive the price level at Pop Mart SIAS Campus Store?

(您认为校园店的价格水平如何? 非常合理 □ 合理 □ 一般 □ 偏贵 □ 非常贵)

Q9. Which pricing strategies would encourage you to purchase more? (Multiple choice)

(以下哪些定价策略会促使您增加购买?（多选）学生折扣（如凭学生证9折） □ 组合优惠（买3送1） □ 校园购买双倍积分 □ 校园活动期间限时折扣 □ 高价商品分期付款 □ 以上都没有)

Student discount (e.g., 10% off with student ID)

Bundle deals (buy 3 get 1 free)

Member points double on campus purchases

Flash sales during campus events

Installment payment options for high-priced items

None of the above

Q10. How convenient do you find the location of Pop Mart SIAS Campus Store?

(您认为校园店的位置方便吗? 非常方便 □ 方便 □ 一般 □ 不太方便 □ 非常不方便)

Q11. Which additional distribution channels would you prefer? (Multiple choice)

(您希望增加哪些购买渠道?（多选）

Online ordering with campus pickup

Pop-up stores at campus events

Robot store in the library/dormitory area

WeChat mini-program exclusive campus deals

None current channel is sufficient

Q12. How do you learn about Pop Mart campus store promotions and new arrivals?

(您通过什么渠道了解校园店的促销和新品信息?

Q13. Which promotional activities would most attract you to visit the store? (Multiple choice)

(哪些促销活动最能吸引您到店?（多选）

Unboxing events and live streams

Blind box trading/swapping events

Artist/designer meet-and-greets

Campus-exclusive giveaways

Social media challenges with prizes

Seasonal campus-themed decorations

None of the above

Q14. What is your overall satisfaction with Pop Mart SIAS Campus Store?

(您对泡泡玛特西亚斯校园店的总体满意度如何? 非常满意 □ 满意 □ 一般 □ 不满意 □ 非常不满意)

Q15. Please share any additional suggestions for improving Pop Mart SIAS Campus Store:

(15.请分享您对改善泡泡玛特西亚斯校园店的其他建议:)