Kunming Cultural Landscape Cognition and Revisit Intention Survey

Thank you for participating in this survey. The purpose is to understand your认知 of Kunming's cultural landscapes and revisit intention. Please answer based on your actual experience. All data will be kept confidential.
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1.
Gender
Male
Female
Prefer not to say
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2.
Age Group
18–24 years
25–34 years
35–44 years
45–54 years
55 years and above
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3.
Nationality
Chinese (Mainland)
Chinese (Hong Kong / Macau / Taiwan)
International tourist (Asia)
International tourist (Europe / America / Others)
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4.
Highest Education Level
High school or below
Diploma / Vocational
Bachelor’s degree
Master’s degree
Doctoral degree
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5.
Monthly Personal Income (RMB)
Less than 5,000 RMB
5,000 – 10,000 RMB
10,001 – 20,000 RMB
20,001 – 30,000 RMB
More than 30,000 RMB
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6.
Number of Visits to Kunming
1 time
2–3 times
4–5 times
More than 5 times
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7.
Purpose of Visit to Kunming
Leisure / Tourism
Cultural / Heritage exploration
Business / Work
Visiting friends or relatives
Other
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8.
Use of Smart Tourism Technology in Kunming (e.g., mobile apps, QR systems, digital guides, AI services)
Very low
Low
Moderate
High
Very high
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9.
Digital Travel Experience Level (Overall experience using digital tools during travel in China)
Very inexperienced
Inexperienced
Moderate
Experienced
Very experienced
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