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Kunming Cultural Landscape Cognition and Revisit Intention Survey
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Thank you for participating in this survey. The purpose is to understand your认知 of Kunming's cultural landscapes and revisit intention. Please answer based on your actual experience. All data will be kept confidential.
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1.
Gender
Male
Female
Prefer not to say
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2.
Age Group
18–24 years
25–34 years
35–44 years
45–54 years
55 years and above
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3.
Nationality
Chinese (Mainland)
Chinese (Hong Kong / Macau / Taiwan)
International tourist (Asia)
International tourist (Europe / America / Others)
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4.
Highest Education Level
High school or below
Diploma / Vocational
Bachelor’s degree
Master’s degree
Doctoral degree
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5.
Monthly Personal Income (RMB)
Less than 5,000 RMB
5,000 – 10,000 RMB
10,001 – 20,000 RMB
20,001 – 30,000 RMB
More than 30,000 RMB
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6.
Number of Visits to Kunming
1 time
2–3 times
4–5 times
More than 5 times
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7.
Purpose of Visit to Kunming
Leisure / Tourism
Cultural / Heritage exploration
Business / Work
Visiting friends or relatives
Other
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8.
Use of Smart Tourism Technology in Kunming (e.g., mobile apps, QR systems, digital guides, AI services)
Very low
Low
Moderate
High
Very high
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9.
Digital Travel Experience Level (Overall experience using digital tools during travel in China)
Very inexperienced
Inexperienced
Moderate
Experienced
Very experienced
Smart & Sustainable Cultural Landscape (SCL)
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10.
Please indicate your level of agreement with each statement based on your experience in Kunming, China.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
This destination in Kunming effectively integrates smart technologies into tourism services.
This destination in Kunming effectively integrates smart technologies into tourism services.
Smart technologies enhance my understanding of local Chinese culture in Kunming.
Smart technologies enhance my understanding of local Chinese culture in Kunming.
The destination demonstrates strong environmental responsibility.
The destination demonstrates strong environmental responsibility.
Cultural heritage is well preserved in this destination.
Cultural heritage is well preserved in this destination.
Tourism development respects authentic local traditions in Kunming.
Tourism development respects authentic local traditions in Kunming.
The destination promotes sustainable tourism practices.
The destination promotes sustainable tourism practices.
Technology-Enhanced Experience Quality (TEEQ)
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11.
Please indicate your level of agreement with each statement based on your experience in Kunming, China.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Smart tourism technologies improve my travel efficiency in Kunming.
Smart tourism technologies improve my travel efficiency in Kunming.
Digital tourism services are easy to use.
Digital tourism services are easy to use.
Technology enhances my overall travel enjoyment.
Technology enhances my overall travel enjoyment.
The experience feels personalized through digital services.
The experience feels personalized through digital services.
Real-time digital information improves my travel experience.
Real-time digital information improves my travel experience.
Technology makes my travel experience more convenient.
Technology makes my travel experience more convenient.
Tourist Emotional Engagement (TEE)
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12.
Please indicate your level of agreement with each statement based on your experience in Kunming, China.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I feel emotionally connected to this destination in Kunming.
I feel emotionally connected to this destination in Kunming.
I feel excited during my visit.
I feel excited during my visit.
I experience enjoyment here.
I experience enjoyment here.
I feel immersed in the tourism environment.
I feel immersed in the tourism environment.
This destination creates meaningful experiences for me.
This destination creates meaningful experiences for me.
I feel emotionally involved in this destination.
I feel emotionally involved in this destination.
Destination Image (DI)
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13.
Please indicate your level of agreement with each statement based on your experience in Kunming, China.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
This destination in Kunming has a positive overall image.
This destination in Kunming has a positive overall image.
The destination is attractive.
The destination is attractive.
The destination has a unique cultural identity.
The destination has a unique cultural identity.
I have a favorable impression of this destination.
I have a favorable impression of this destination.
The destination meets my expectations.
The destination meets my expectations.
The destination is of high quality.
The destination is of high quality.
Perceived Authenticity (PA)
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14.
Please indicate your level of agreement with each statement based on your experience in Kunming, China.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The cultural experiences in Kunming feel authentic.
The cultural experiences in Kunming feel authentic.
This destination reflects genuine Chinese cultural traditions.
This destination reflects genuine Chinese cultural traditions.
The tourism experiences are not artificially staged.
The tourism experiences are not artificially staged.
I perceive this destination as culturally authentic.
I perceive this destination as culturally authentic.
The destination preserves its original cultural character.
The destination preserves its original cultural character.
The cultural environment feels real and truthful.
The cultural environment feels real and truthful.
Place Attachment (PLA)
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15.
Please indicate your level of agreement with each statement based on your experience in Kunming, China.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I feel emotionally attached to this destination in Kunming.
I feel emotionally attached to this destination in Kunming.
This destination has personal meaning for me.
This destination has personal meaning for me.
I feel a sense of belonging here.
I feel a sense of belonging here.
I feel connected to this destination.
I feel connected to this destination.
This destination is special to me.
This destination is special to me.
I identify with this destination.
I identify with this destination.
Revisit Intention (RI)
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16.
Please indicate your level of agreement with each statement based on your experience in Kunming, China.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I intend to revisit this destination in Kunming in the future.
I intend to revisit this destination in Kunming in the future.
I will likely return to this destination.
I will likely return to this destination.
I plan to visit this destination again.
I plan to visit this destination again.
I would choose this destination over others.
I would choose this destination over others.
I would recommend this destination to others.
I would recommend this destination to others.
This destination is my preferred choice for future travel.
This destination is my preferred choice for future travel.
Tourist Revisit Inertia (TRI)
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17.
Please indicate your level of agreement with each statement based on your experience in Kunming, China.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Revisiting this destination has become a habit for me.
Revisiting this destination has become a habit for me.
I return here without much thought.
I return here without much thought.
I automatically consider this destination when traveling.
I automatically consider this destination when traveling.
Choosing this destination requires little effort.
Choosing this destination requires little effort.
I revisit because I am familiar with it.
I revisit because I am familiar with it.
Returning here feels natural and routine.
Returning here feels natural and routine.
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18.
Are there any other comments or suggestions regarding your experience with Kunming's cultural landscapes or smart tourism technologies?
Evaluation object score
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Kunming Cultural Landscape Cognition and Revisit Intention Survey
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