Questionnaire Introduction
Dear Participant,
Hello, my name is Marina, and I am an undergraduate student majoring in Accounting at Wenzhou-Kean University (CBPM). I am currently conducting a research study for my course GE 2021 under the guidance of Professor Khan.
This questionnaire aims to explore factors related to virtual influencers, including attractiveness, credibility, content quality, trust, consumer engagement, social media usage, and purchase intention.
