博物馆英文传播文本受众感知调查问卷

你平时观看短视频的频率？

您过去一年接触博物馆、文物或历史文化类内容的频率是?

您是否有以下经历?[Multiple]

## 第二部分 阅读和评分说明：接下来您将阅读三组博物馆英文传播文本。每组中有两个版本，分别标记为“文本 1”和“文本 2”。请先完整阅读文本 1，再阅读文本 2，最后分别对两个版本进行评分。

评分标准

案例一:王希孟《千里江山图》卷

简介:This is a Northern Song handscroll by Wang Ximeng, now held by the Palace Museum in Beijing. It is almost 12 meters long and shows mountains, waterfalls, bridges, homes, boats, and people.

文本一：Title: A Thousand Li of Rivers and Mountains*

The handscroll A Thousand Li of Rivers and Mountains was painted by Wang Ximeng in the Northern Song dynasty. It is ink and color on silk, measuring 51.5 centimeters in height and 1,191.5 centimeters in length, and is now held by the Palace Museum. It is the only surviving work known to be by Wang Ximeng. The painting depicts mountains, rivers, waterfalls, bridges, houses, boats, and people. Its handscroll format uses multiple viewpoints, so the scene changes as the scroll is unfolded. A colophon by Cai Jing records that Wang Ximeng was eighteen when he received instruction from Emperor Huizong and completed the painting in less than half a year.

1. This text is easy to understand.

2. This text is interesting.

3. This text is suitable for a short-video platform.

4. After reading this text, I would like to learn more about the painting.

文本二：Title: This Painting Is Almost 12 Meters Long*

Stop scrolling. This is not a wall-sized mural. It is a handscroll, almost 12 meters long. A young Northern Song painter named Wang Ximeng filled it with mountains, waterfalls, bridges, boats, and tiny human stories. The scroll is meant to unfold, so the landscape changes as you move. A historical colophon says Wang was eighteen and completed it in less than half a year. Would you watch the whole journey?

1. This text is easy to understand.

2. This text is interesting.

3. This text is suitable for a short-video platform.

4. After reading this text, I would like to learn more about the painting.

以上哪个版本更容易让您理解这幅画的观看方式?

选择

看完两个版本后，您认为这幅画最突出的特点是什么?

哪句话或哪种表达让您产生了疑问?如果没有，请填写“没有”。

案例二：元青花凤首扁壶

简介：This Yuan-dynasty blue-and-white vessel was excavated at the site of Dadu, the capital of Yuan China in what is now Beijing. Its phoenix head forms the spout and its tail becomes the handle.

文本一：Title: Yuan-Dynasty Blue-and-White Phoenix-Head Flat Flask

The blue-and-white phoenix-head flat flask dates from the Yuan dynasty, 1271 to 1368. It was excavated from the site of Dadu, the capital of Yuan China, located in what is now Beijing, and is now held by the Capital Museum. The vessel has a flattened, rounded body. Its phoenix head forms the spout, while its tail becomes the handle. A flying phoenix is painted in blue on the body, so the form and decoration become one design. The museum presents it in the context of the diverse cultural atmosphere of Yuan Dadu.

对文本 1 的评价:矩阵量表，1—5分:

1. This text is easy to understand.

2. This text is interesting.

3. This text is suitable for a short-video platform.

4. After reading this text, I would like to learn more about the vessel.

文本二：Title: Wait - Is That a Bird or a Bottle?*

Wait - is that a bird or a bottle? It is both, in a way. This Yuan-dynasty vessel was found in the ruins of Dadu, the capital of today's Beijing. The head pours, the tail holds, and the painted body makes the whole object look ready to fly. The clever part is not just the decoration. The shape itself becomes the story.

对文本 2 的评价：矩阵量表，1—5分:

1. This text is easy to understand.

2. This text is interesting.

3. This text is suitable for a short-video platform.

4. After reading this text, I would like to learn more about the vessel.

哪个版本更容易让您看懂凤首扁壶的外形结构?

- 根据材料，下面哪一项是能够被明确确认的?

哪个版本更容易让您对这件器物的具体用途产生不确定感?

看完两个版本后，您认为它是一件什么类型的文物?请用一句话回答。

案例三

辉煌中轴特展

研究对象简介This exhibition was held at the Capital Museum in 2023. It brought together 53 objects or groups of objects from 17 museums and heritage institutions and used a 16-meter model to explain Beijing's 7.8-kilometer Central Axis.

文本1：Title: Splendid Axis: A Special Exhibition on Beijing's Central Axis*

Splendid Axis: A Special Exhibition Commemorating 870 Years Since Beijing Became a Capital was organized by the Beijing Municipal Cultural Heritage Bureau and the Capital Museum. It opened at the Capital Museum on March 28, 2023. The exhibition brought together 53 objects or groups of objects from 17 museums and heritage institutions. It was divided into three sections: Magnificent Axis, Cultural Axis, and Eternal Axis. A 16-meter model, projections, artifacts, photographs, and old objects presented the historical origins, development, public life, and conservation of Beijing Central Axis. The Central Axis began to take shape in the thirteenth century and is 7.8 kilometers long.

对文本 1 的评价

矩阵量表，1—5分:

1. This text is easy to understand.

2. This text is interesting.

3. This text is suitable for a short-video platform.

4. After reading this text, I would like to learn more about the exhibition.

文本2：Title: A Whole City Axis Inside One Museum*

How do you fit a 7.8-kilometer city story inside a museum? Build a 16-meter model, add projections, then bring in 53 objects from 17 museums and heritage institutions. That was the idea behind Beijing's Splendid Axis exhibition in 2023. It showed the Central Axis not as a frozen ruler-straight line, but as a changing part of city life. Which place in your city feels like its center?

### 对文本 2 的评价

矩阵量表，1—5分:

1. This text is easy to understand.

2. This text is interesting.

3. This text is suitable for a short-video platform.

4. After reading this text, I would like to learn more about the exhibition.

4 哪个版本更容易让您理解这个展览的主要内容?

根据材料，下面哪一项符合展览内容?

哪个版本更能让您产生“想继续了解北京中轴线”的兴趣?

综合三个案例，哪一种英文表达方式更适合博物馆短视频传播?

您认为“文本 2”最明显的优点是什么?可多选。[Multiple]

您认为“文本 2”最需要改进的地方是什么?可多选。- 有些表达可能过于夸张[Multiple]

如果您在短视频平台看到这类内容，您最希望它增加什么?可多选。