Shanghai Inbound Tourist Survey: Consumption Experience & Brand Preferences 🌆

Hello, and thank you for choosing Shanghai as your travel destination! We are a research team from the Shanghai Academy of Social Sciences, conducting a study on the consumption experiences and brand preferences of inbound tourists. We would like to understand how you genuinely felt and what you needed during your stay in Shanghai, in order to help improve services for international visitors and enrich their consumption experiences. This survey takes about 10 minutes and covers your itinerary, spending, needs, and brand experiences. The survey is anonymous; all information will be used solely for academic research and policy recommendations, will not be used for commercial purposes, and will not be disclosed to any third party. After completing the survey, you will receive a Shanghai cultural-creative gift as a token of our thanks. If you have any questions about the survey, please contact the surveyor. Thank you again for taking part!
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1.
Did you enter Shanghai holding a foreign passport or a Mainland Travel Permit for Hong Kong, Macao, or Taiwan residents? 🛂
Yes → Continue with the survey
No → End the survey and thank the respondent
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2.
How long do you expect to stay in Shanghai on this trip? 📅
Less than 24 hours (e.g., transit/layover only) → End the survey
1–3 days → Continue
4–7 days → Continue
8–14 days → Continue
15 days or more → Continue
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3.
Is your trip about to end (leaving Shanghai within 24 hours)? 🚀
Yes → Continue with the survey (full departure version)
No, my trip is still ongoing → Skip to the short in-trip version
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