Hello, and thank you for choosing Shanghai as your travel destination! We are a research team from the Shanghai Academy of Social Sciences, conducting a study on the consumption experiences and brand preferences of inbound tourists. We would like to understand how you genuinely felt and what you needed during your stay in Shanghai, in order to help improve services for international visitors and enrich their consumption experiences. This survey takes about 10 minutes and covers your itinerary, spending, needs, and brand experiences. The survey is anonymous; all information will be used solely for academic research and policy recommendations, will not be used for commercial purposes, and will not be disclosed to any third party. After completing the survey, you will receive a Shanghai cultural-creative gift as a token of our thanks. If you have any questions about the survey, please contact the surveyor. Thank you again for taking part!