Survey - The influence of social media influencer on Chinese outbound tourists in Thailand
Social media influencer (SMI), is any netizen who posts any short video, article, comment, or review related travel on social media platforms.
Dear Lovely Participant,
This survey is being conducted as part of my doctoral research. The aim of this study is to gain insights into the influence of social media influencers on Chinese outbound tourists’ behavior in Thailand, which will assist stakeholders and practitioners in better understanding their impact, and to gain insights and awareness in optimizing travel marketing strategies, enhance visitor experiences, and sustain the country’s position as a leading destination for Chinese outbound tourists.
I greatly value your input as someone who can provide valuable information based on your experiences. I kindly ask you to respond to the questions as accurately as possible.
Please be assured that this research is purely academic, and all information you provide will remain completely anonymous and confidential. Your personal information will not be linked to any of the results or findings. Additionally, participation is entirely voluntary, and you may withdraw at any time without consequence.
Thank you for taking the time to participate in this study.
Your cooperation is deeply appreciated.
Let me know if you need any further modifications!
